WordPress powers 25 percent of all websites. Small businesses, whether they blog or not, are taking advantage of the simplicity and power of this content management platform. WordPress allows you to take control of your website, making it easy to keep it updated with fresh, relevant content. But all that great content is useless if it can’t be readily found by those searching. To optimize WordPress effectively, you need to pay attention to both content and website performance.
A small business website is a valuable asset, one that you want to protect from damage by some malicious hacker. In many cases, our websites are analogous to a physical store or office, and just like you wouldn’t want someone throwing a brick through your window, you don’t want someone damaging your web property.
We are an impatient society. We want things immediately and get frustrated when we have to wait for anything. When it comes to finding things on the Internet, our patience is probably even less. If your website speed does not meet the patience criteria of the visitor, they will hit the back button, sending a signal to Google that your website is not a quality user experience. That behavior, over time, will likely affect your search engine ranking.
You know how important your website is to your inbound marketing strategy. As the central focal point of your online marketing, your website needs to be up 24×7. You also know that building your website in WordPress gives you the ability to manage and maintain the website yourself. But do you have a WordPress backup strategy in place? And how will you recover all the work you’ve put into building your online web presence so you don’t lose visibility for your business in the event of a website meltdown?
Small business owners really don’t need one more thing to think about when it comes to online marketing. To add anything else to our already overflowing plates will make us ineffective. But small businesses, regardless of their industry, should add a blog as the central component of their content marketing activities because creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.
There are many reasons I love WordPress, but the main reason is the simplicity of creating, updating and maintaining your site. WordPress keeps adding more and more powerful features, turning the platform into an effective content management system for small businesses. One of these powerful features is Custom Post Types, first introduced in WordPress 3.0, that allows you to create blocks of reusable content. This capability enables you to create, edit, and store information as you do with blog posts but with much more creative control.
This is a question I get a lot lately. This feature of WordPress can be confusing, and throw in keywords for search engine optimization and people definitely get that glazed over look. And the more I read other good posts on the topic, the more I realize that there are a lot of opinions on …
Small businesses need a Web presence. It’s the central hub of your social media strategy – the place where you send everyone to find out more about what you do or provide. The challenge for many small businesses is to obtain a high quality, professional Web presence that is affordable and easy to keep fresh with new content.
Apologies to those of you who received the Masterful Marketing feed of quite a few posts yesterday. Here’s the scoop on what happened and my learning experience (which were many for the record). I decided to take Chris Brogan’s advice (don’t remember where but possibly a Twitter post) about turning your web site around and have the …