Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Does your website work seamlessly on a mobile device? Is it easy to navigate, easy to read the content and complete your calls to action? If your website is not mobile friendly, you could be missing out on a lot of potential customers.
Your website is your 24 hour sales person and the foundation to all of your digital marketing efforts. It has to be the best it can be for it to be effective. This business tool has powerful effects on your business if it is built properly.
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into other social media platforms, your ad needs to click through to a landing page. These landing pages are created specifically for that campaign and optimized to convert visitors into leads and ultimately into customers.
People have been blogging for many years now. Blogging skills have evolved as the technology has evolved. People have become more savvy with how they format posts for easy reading, where to share and how to optimized them for greater visibility. But, when it comes to WordPress blog posts, one area that still gets misused is categories and tags.
We are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet the patience criteria of your visitors, they will hit the back button, sending a signal to Google that your website is not a quality user experience. That behavior over time could affect your search engine ranking.
A quality website is critical to a successful inbound marketing strategy. As the central focal point of your online marketing, your website needs to be up 24×7. Building your website in WordPress gives you the ability to manage and maintain the website yourself. But if you are managing your website personally, do you have a WordPress backup strategy in place?
Small business owners really don’t need one more thing to think about when it comes to online marketing. To add anything else to our already overflowing plates will make us ineffective. But small businesses, regardless of their industry, should add a blog as the central component of their content marketing activities because creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.
A small business website is a valuable asset, one that you want to protect from damage by some malicious hacker. In many cases, our websites are analogous to a physical store or office, and just like you wouldn’t want someone throwing a brick through your window, you don’t want someone damaging your web property.
WordPress powers 30 percent of the web. Small businesses are taking advantage of the simplicity and power of this content management platform. WordPress allows you to take control of your website, making it easy to keep it updated with fresh, relevant content. But all that great content is useless if it can’t be readily found by those searching. To optimize WordPress effectively, you need to pay attention to both content and website performance.