How to Optimize WordPress for Better Online Visibility

How to Optimize WordPress

Updated: October 10, 2018 – WordPress powers 30 percent of the web. Small businesses are taking advantage of the simplicity and power of this content management platform. WordPress allows you to take control of your website, making it easy to keep it updated with fresh, relevant content. But all that great content is useless if it can’t be readily found by those searching. To optimize WordPress effectively, you need to pay attention to both content and website performance.

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Website Speed Impact on Inbound Marketing

Website Speed Impact on Inbound Marketing

We are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet the patience criteria of your visitors, they will hit the back button, sending a signal to Google that your website is not a quality user experience. That behavior over time could affect your search engine ranking.

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WordPress Backup Strategy – Which One is Best for You?

WordPress Backup Strategy

You know how important your website is to your inbound marketing strategy. As the central focal point of your online marketing, your website needs to be up 24×7. You also know that building your website in WordPress gives you the ability to manage and maintain the website yourself. But do you have a WordPress backup strategy in place? And how will you recover all the work you’ve put into building your online web presence so you don’t lose visibility for your business in the event of a website meltdown?

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WordPress SEO Simplifies Content Optimization

WordPress SEO Plugin - Simplifies Content Optimization

Small business owners really don’t need one more thing to think about when it comes to online marketing. To add anything else to our already overflowing plates will make us ineffective. But small businesses, regardless of their industry, should add a blog as the central component of their content marketing activities because creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.

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Custom Post Types – WordPress Evolves Closer to a Content Management System

Custom Post Types using WordPress Custom Post Widget Plugin

There are many reasons I love WordPress, but the main reason is the simplicity of creating, updating and maintaining your site. WordPress keeps adding more and more powerful features, turning the platform into an effective content management system for small businesses. One of these powerful features is Custom Post Types, first introduced in WordPress 3.0, that allows you to create blocks of reusable content. This capability enables you to create, edit, and store information as you do with blog posts but with much more creative control.

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