When it comes to promoting a business on social media, videos have become the top content of choice. Many companies are gradually shifting focus towards a video marketing strategy because it gives maximum output than any other form of content.
Videos promote good SEO rankings and help in getting easily found on social media platforms. For example, Facebook has preferred explainer video posts over static images and links. This allows the video content to reach the audience more quickly than ever before. It will enable brands to increase brand awareness among wider audiences through organic reach combined with targeted ads based on consumer interests.
Businesses now understand the importance of using explainer videos for better engagement rates and increased sales leads, which eventually results in higher ROI (Return On Investment).
What is an Explainer Video?
Explainer videos act as a complete package that covers all aspects of digital marketing like website, SEO, digital ads, etc., to grab customers’ attention and retain it for a longer period of time.
Explainer videos are short, crisp yet informative videos crafted by professional animators and voice overs that deliver a complete story in just 60 seconds. The animated explainer video is an effective way to communicate what your business stands for. It acts as a brand ambassador either online or offline and can boost conversions.
Different Types Of Explainer Videos
There are many types of explainer videos that you can use for your marketing campaigns. Following are some of the common kinds most businesses make.
A whiteboard animation video is a hand-drawn animation, where 2D drawings are manually created frame by frame. This type of animation works best for brands aiming to deliver short yet detailed information.
Animated infographics are not necessarily videos, but they’re explanatory animations that deliver information in the form of an infographic, including things like charts, graphs, and diagrams. These types of animated explainer videos can be used for data-driven projects. Or you can use them as a sub-brand for your business.
2D and 3D Animation
2D/3D animation is one of the best ways to sell your products using animated videos since it’s more engaging than other forms of animation, which tend to be plain. This type of video appeals to audiences who love stimulation, plus viewers tend to remember messages conveyed using moving characterization.
Top 10 Reasons Explainer Videos Make a Great Difference for Business
If you’re still unsure whether to use explainer videos or other types of marketing videos, here are a few reasons why this content strategy is beneficial for your business.
1. Hook the audience’s attention
It’s easy to attract your audience by providing information in the form of video content. The reason is that people love videos and more people tend to watch animated marketing content compared to written articles.
People can understand messages quickly by watching videos. When they are presented with both articles and videos, they will most likely choose the latter since it’s an easy way to get the same information across.
2. Enhance your brand identity
Explainer videos can help you enhance your brand identity by providing value and quality information that is helpful and relevant. This type of video content will help you build trust with your audience. They are more likely to become paying customers when the products are released. Explainer videos can also be used on social media platforms to promote services or products offered by your company.
3. Help you rank higher in search engines
If you’re wondering how explainer videos can help improve search engine rankings, it’s because Google’s latest algorithm update includes video content on the first SERPs. This allows brands to reshape their marketing strategies into incorporating videos on their website.
When done correctly, companies can use explainer videos to increase brand awareness and drive more traffic to their website. Video marketing generates higher ROI than any other form of digital marketing and gives your brand authority on Google’s first-page search results. This helps increase overall traffic to your website as well as your page rank.
4. Boost shareability
One of the most powerful tools you have at your disposal is shareability. If you want to double down on how explainer videos boost SEO performance, it’s important to focus on consumer engagement by showing them something they haven’t seen before.
This could be through animation techniques, including split screens, text over images, or 3D renderings used in modern explainer videos. You’ll also want to make sure the video content includes a shortlist of bullet points for easy sharing across social media platforms like Facebook, LinkedIn, and Twitter.
5. Speak directly to your target market
Unlike other content marketing tactics, videos act as a great representation of your business. They can convey words in a concise and compelling manner that people can relate to.
More importantly, these videos become the perfect platform for speaking directly to your target market. They provide an opportunity for you to reach them through their preferred method of communication.
As a result, you need to have a clear message about who you are, what distinguishes your business from competitors, and how your products or services can help people meet their daily challenges.
6. Expand your social media presence
Video content marketing is becoming one of the most effective ways for brands to expand their social media presence. One example would be Coca-Cola, promoting its brand on Facebook, YouTube, and Twitter with video content encouraging users to “Share Happiness.”
Other examples include BuzzFeed’s Tasty company profiles on YouTube, where tutorials are featured on popular subjects so that people can find the how-to guide easily.
7. Boost conversion rates
Videos work in the same way as images in grabbing people’s attention and increasing conversion rates because users are more likely to consume visually appealing content. Many companies have already capitalized on this phenomenon by building up their brand’s social profile with high-quality explainer videos.
While YouTube is the most popular video-sharing site, others like Vimeo can be used for building organic traffic, conversions of leads into clients, and creating new leads through search engine optimization (SEO).
8. Increase sales and brand loyalty
One study revealed that using video results increases web pages viewed per session. At the same time, another survey found out that consumers prefer to watch branded videos when learning new products. They are more likely to make a purchase right after watching video content.
10. Offer a unique customer experience
Explainer videos can be creative and engaging, which ultimately results in a rewarding experience for the customers. The optimal length of an explainer video is 2-3 minutes, which makes it possible for them to describe how your product works, what benefits they offer, and why someone should choose you over others.
Explainer videos are one of the most effective marketing strategies to date. Since the consumer market is continuously growing, and with so many businesses out there, it’s essential to stand out from the crowd.
If you want to reach your target audience and market effectively, what better way than using explainer videos? So instead of trying to stick with the same old marketing techniques that don’t seem to be that effective these days, try out something new and exciting. You can explain your product or service in a fun and engaging way through an explainer video.
About the author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).