Web Presence

How to Build Your Web Presence

How to Build Your Web Presence

Before we plan our marketing activities, you need to review what you can find about your business online. Do you and your business even exist? And if not, how do you build your web presence?

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Website Speed Impact on Inbound Marketing

Website Speed Impact on Inbound Marketing

We are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet the patience criteria of your visitors, they will hit the back button, sending a signal to Google that your website is not a quality user experience. That behavior over time could affect your search engine ranking.

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Web Presence Analysis: How Visible is Your Business?

Web Presence Analysis: How Visible is Your Business?

Conducting a web presence analysis for your business is the first step in developing a powerful web presence. By searching for your business, you will experience the first impression others experience when they click on one of your links. Since first impressions matter both online and offline, having this important information can help shape your digital marketing strategy.

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Website Perfection = Lost Opportunities

Website Perfection = Lost Opportunities

The beauty of marketing on the web is the fluid nature of the channel. We have the ability to evolve our web presence as we evolve our businesses. We can write and publish our content and continue to strengthen our messages as we learn what our target audience wants or needs. We can create offers, try them and if they don’t work, change as necessary. We are no longer on that elusive quest for perfection in the traditional sense.

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