A business with a powerful web presence will increase its visibility and make a great first impression. Your web presence is the consistent integration of your brand and message into your:
Website and blog
Social media profiles
Business directories and review sites
It’s no longer enough to have just a website. Your website is one component of a complex network of information about your business that projects your brand and expertise to those in search of a product or solution.
Creating your web presence is the first step in successfully marketing your business online. It reinforces your brand and communicates your value to your target audience.
A powerful web presence becomes the foundation for a successful inbound marketing strategy. And although every business will have a different set of requirements based on their marketing goals, all businesses need to create and own theirs.
Web Presence Marketing
Because if I can’t find you online, does your business really exist?
Required Components of a Web Presence
Mobile Responsive Website
Your website is the most important component of your web presence. It’s the center of your web presence where all of your marketing activities should drive traffic. A website that doesn’t deliver the experience your visitor wants and expects from your business isn’t doing its job. Your website must:
Have a professional, mobile responsive design that aligns with the latest trends
Project a consistent and powerful brand
Include content that speaks to your visitor, showing that you understand them
Display visible contact forms and calls to action (CTA), encouraging lead capture
Incorporate specific landing pages for marketing campaigns, to convert more traffic into leads
A professional website that professionally projects your company across all aspects of the business will attract more visitors and turn them into customers.
Social Media Profiles
Social media as a marketing channel has become essential for any business wanting to establish a powerful web presence. On the surface, social media marketing seems simple. Create your profiles, get people to like, follow and connect with you and post some interesting content.
However, using social media to reach your target audience and converting them into customers is a bit more complicated.
The key to successfully integrating social media into your marketing channels and strengthening your web presence is to choose wisely. Not all social media platforms will work for your business. Find out where your target audience is most likely to be and work relationships with people that connect with you.
Local Listings and Directories
Your business listing in online directories also make up part of your web presence. If you have a great website and optimized social media profiles but forget to search for your business and claim your business listing, you may send an inconsistent or negative message to your prospective customers
Business listings in directories such as Angi or Yelp get top search ranking and can help people looking for your services more readily find you. It doesn’t matter if consumers are finding your business listings via organic search results or by going to these online directories that point them to you. It is important to have consistent and correct information across all your local listings. These include you business name, phone number and address.
All together, these listings when added to your website and social media profiles, increase the size of your digital footprint. This makes it easier for people to find your business.