You know the challenges if you’ve ever run an email marketing campaign for your brand. Getting engagement and responses can be difficult, and people don’t always reply with your call-to-action (CTA) tactics and other techniques.
So, what is the reasoning behind why you’re not getting the desired engagement from prospects? Usually, the answer lies more in your email design than anything else.
Your creative marketing teams need to explore new avenues to cater to your brand that can entice your prospects and increase conversions. You can do this with the help of email marketing templates for your business.
Email marketing is one of the most successful ways to boost sales and serve clients. But the need for engaging content, design, consistency, and copy can be complicated and feel overwhelming to accomplish. Nevertheless, small and new businesses can benefit significantly from email marketing by utilizing a suitable marketing template.
What are Email Marketing Templates?
Email marketing templates are structures you can follow to help craft enticing emails for your brand. They take most of the guesswork out of what to compose and provide many examples of how to build your emails.
The templates are guides that will benefit your design and content marketing with proper links for your products or services. Templates give you a balance between your wording, design, and links so that it doesn’t look too busy or lose the attention of your reader.
There are plenty of options for good email marketing templates, some even completely free online. Here are some of the top recommendations for how you can find excellent email marketing templates to use for your business.
Understanding Your Market
Before you find your email templates, you need to address some aspects of your marketing. An essential part is that you must have a solid understanding of your demographic or customer. Campaigns you launch need to cater directly to your clients by appealing to their interests and solving a problem.
The advertising experts at Pathlabs Media state that your marketing and media teams need a thorough knowledge of your ideal audience so that your email template aligns and will make an impact. The layout needs to adhere by way of wording, design, and that “stand out” factor. At the same time, your email templates can create business-appropriate formats.
Depending on your chosen provider, there are varying methods of email marketing templates. Some help you decide on software programs for your marketing teams and email templates.
If you enjoy the style and likeness of how they recommend you compose your emails, you might be apt to look into the software they provide.
Other websites that provide templates let you go in and design, edit, and publish your very own emails. This way, you have the option to make the email feel more relatable and cater directly to your brand.
The template may also have built-in editing to work with, making recommendations and suggestions that will help develop a more enticing, engaging email.
Lastly, there are some templates you can download and import into your own newsletter or software for your business. For instance, perhaps your business is recognized through artistry or content creation, so you can further customize your emails in this fashion as well.
Now that you have a good idea of what to expect from email marketing templates, here are our recommendations for some of the best places to get them.
ActiveCampaign is more than just email marketing templates; it is software that provides over 250 templates. It can help your business event promotions, get more transactions, and even examine abandoned carts.
They also advertise templates for B2C customers, and you can sign up for a free trial to test it out without buying. In addition, they boast of providing designs and campaigns for each stage within your customer journey to help grow loyal and lasting relationships with your clients.
EmailOctopus provides a great selection of free email templates with mobile-device friendly designs. This is a great option if you have a high demographic of customers who are doing their shopping on phones. On the other hand, if you have a small business or are just getting your business off the ground, this is your choice if you don’t have any specific template needed to get you started.
They don’t have a massive selection of templates, but their unique designs help to meet your basic business needs and get you started with enticing emails. Their templates cater to simplicity but impactful performance and integrate easily into your marketing software.
Stripo is an extensive email template builder that covers thousands of topics. However, with this service, you have to use their online editor to access and get a subscription to browse their library. There is a free option to get you started, but you must purchase to access more premium or brand-specific templates.
4. Campaign Monitor
Campaign Monitor is another excellent option, providing over 50 email templates for free that you can choose from for your needs. They are broken down into categories based on the type of email that you’re looking to distribute to prospects. Their emails also work well with different kinds of devices to help cater to your specific demographic.
There’s a lot of flexibility within the email designs since you can select a template and then modify it to suit your brand. It helps save you time while developing more eye-catching and engaging emails.
Last but certainly not least – Zoho has a wide selection of free email templates for your business. They also provide multiple categories, and you can look for emails surrounding special occasions for your customer, like an anniversary or birthday, to make it more specific.
More business-centered templates have at least 25 templates that you can choose to best fit your message and customize according to your needs. They even provide layouts that coincide with seasons, which can be helpful if your brand launches depending on the season.
Research and Utilize Your Resources
Many other sources online are out there and provide free email templates, and you can access thousands of designs to help craft your business emails.
Do the research and use your resources to find the best layout that represents your brand, keeping in mind your specific aesthetics. Then, you can create multiple engaging emails that deliver results.
About the author
Nicole writes blog posts and articles for a wide variety of sites, from SEO agencies and online marketers to startup entrepreneurs and e-commerce websites. She aspires to keep her readers engaged and invoke curiosity while delivering solution-based content. She has prior experience working with magazines and e-commerce establishments as a content marketer.