Small Business Marketing Blog

Top 10 Facebook Marketing Questions

Small business owners ask me a lot of Facebook marketing questions, so I decided to compile the 10 most often asked questions and answer them in an eBook specifically for small business owners.

These most popular questions include:

  1. Should my business be on Facebook?
  2. What does it mean to market my business using Facebook?
  3. What’s the difference between a Personal Profile, a Business Page and a Business Account?
  4. Why do I need a Facebook Page for my business?
  5. What is the best way to drive traffic to my Page?
  6. Why do I need an email list when I have a community of Facebook fans?
  7. When and how often should I post on our Page?
  8. What content should I post?
  9. When is the best time to use a Facebook Group rather than a Page?
  10. What is a Facebook Places Page?

If you don’t have all the answers to these questions, you might want to secure a copy of this eBook for yourself. My goal is to offer this to my growing community of fans to help them with their marketing. So I revamped my Facebook Welcome Tab which now includes the download link once you have liked my Page. If you are already a fan, the link should already be visible to you. Visitors who have not yet clicked that like button will only get the eBook link once they do.

This feature is called a Reveal Tab and enables you to show particular content only to fans. I created this new landing tab using the tools I wrote about in Creating Custom Facebook Landing Tabs. The beauty of this solution is that it was created in WordPress and only a small amount of code was needed in the Static HTML application. This solution is ideal for people who want to have flexibility in creating and updating their offers while presenting a quality brand image to their new potential fans. Other benefits include:

  • The Static HTML application does all the heavy lifting. You don’t need to worry about creating an application, creating the canvas, ensuring it supports secure browsing and all the other complexities that come with the new iFrame landing tabs.
  • Shortcodes can be used in your landing tab to call features from WordPress (such as the one I used for my blog’s recent posts).
  • Google Analytics script can be easily added to the header of these pages so you can track the statistics.
  • A separate style sheet can be created for these pages without affecting your current WordPress theme.
  • Change the content, offer, features and imagery of this landing tab without a lot of coding!

So check out the new landing tab, download the eBook and let me know what you think either here in the comments section or on the Masterful Marketing Page itself.

Other items of interest:



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