Brand / Personal Brand / Guest Post

10 Strategies To Build Brand Awareness In Your Niche

Author:  Burkhard Berger


Reading Time: 11 minutes
Strategies To Build Brand Awareness In Your Niche

It’s a goal of every business to reach a wider audience and have more people recognize them. But it’s not so easy to build brand awareness, especially for those with limited resources. It includes the development of many strategies and the consideration of many factors, including content creation, budget, creativity, and many more.

In today’s business climate, competition is stiff, and getting your brand recognized is a tougher hill to climb. However, you can employ strategies to ensure you’re always in the mix as a brand that gets talked about in your industry. 

In this article, we’ll give you an overview of what brand awareness is and why it’s crucial for your business. Additionally, we’ll give you ten strategies that you can apply to get ahead and start making noise in your niche. By the end of this, you can have a greater understanding of what you must do for your business to get more people to know your brand.

What Is Brand Awareness And Why Is It Important?

Brand awareness is the degree of recognition of a brand by its target audience. It’s the company’s position in the minds of your current and potential customers. A good gauge of brand awareness is if people can recognize a company’s logo, name, or products.

Importance of Building Brand Awareness

This is important because it allows companies to build a relationship with their target audience to increase sales. The more familiar they are with your product or service, the more likely they are to do business with you. If someone has never heard of your company, they won’t trust you.

What’s more, brand awareness also helps with customer retention and customer loyalty. The more recognizable the brand, the higher the chances that they’ll keep coming back to buy your products or use your services.

Improving brand awareness could be done in many ways, including developing content that speaks to customers’ needs, utilizing social media platforms, or engaging in influencer marketing. Overall, the key to successful brand awareness is to identify your target audience and create an effective awareness strategy that resonates with them.

With that, let’s move on to specific strategies that could help bring your brand awareness to new heights. 

10 Brand Awareness Strategies You Need To Know

With a well-defined and effective strategy, businesses can create a stronger connection with their target audience. This will help you stand out from competitors and increase customer loyalty over time.

Not only that but having a great strategy in place will help you build long-term brand awareness with your target audience. Plus, it’ll allow you to reach a larger and ideal customer base.

So, let’s start.

1. Grow Your Organic Social Media Presence

Organic social media presence means using social media platforms to create valuable and engaging content for your target audience. It involves creating genuine and relevant content without using paid advertising or sponsored posts.

In essence, it requires a lot of effort, as it involves creating high-quality social media posts that resonate with your audience. Aside from being consistent with your content quality, you can also use tactics such as running social media contests to increase engagement and reach a wider audience.

Grow Your Organic Social Media Presence

For instance, let’s say you have a dog training business. You could start a contest on Twitter and ask your current followers or customers to post videos of their dogs following commands. The winner would depend on your criteria. It could be the cutest video, the most liked, the most retweeted, or the one with the most comments.

Of course, don’t forget to give them rewards like coupons or a free dog training session. It’ll be a great way to engage with your customers and build relationships with them. Plus, it’s the type of content that people will fawn over and share. Not to mention, the content will also feature the importance of training dogs, which is what your business is about.

With an organic approach, you can build a substantial, loyal following on social media channels over time as well as increase your visibility. 

2. Start A Referral Program

Referral programs are great for increasing consumer awareness and building brand loyalty. They involve customers referring their friends and family to your product or service, in exchange for rewards. It’s effective because people trust the opinions of their friends and family.

This allows you to reach potential customers who may not have heard of your brand before and it’s also a great way to reward loyal customers. Those who make use of word-of-mouth recommendations can be rewarded in many ways.

For instance, you can start small by offering a discount or free shipping on orders over $100. Or you can give away free samples of your products or let them use your premium services for a limited time. Additionally, you can use it as an incentive to get customers to buy more from you. 

So, if someone refers a friend who ends up spending $500 on your business, the one who referred them can get a bigger discount on their next purchase. The bigger the referee spends, the higher the reward for the referrer.

Now, let’s see how a referral program will work with a real-life business. Let’s say you sell solar-powered solutions. Solar power kits and systems are quite expensive, with specific products reaching a price of up to $20,000. As such, the referral program reward can be a cashback incentive. 

Once the person they referred contacts you for a quotation or decides to buy right away, the referrer can be alerted that a specific amount will be refunded to their account. You can decide how much that would be. The cashback value could depend on the action taken by the referee. It can also depend on what type of solar-powered systems the referee buys.

3. Guest Posting On Other Websites

With this strategy, please remember that the website you’re creating a guest post for should be related to your industry. This is an important tool for raising brand awareness, as it allows you to reach a wider audience and establish yourself as an expert in your industry.

Guest Posting On Other Websites

You’ll have an opportunity to create unique pieces of content that are tailored specifically for the site you are writing for. Thus, helping to build trust with readers and encouraging them to engage with your brand.

In addition, publishing valuable content on other websites, especially on the ones with big followings, can help you gain visibility and attract potential customers who may not have been exposed to your brand before. As a bonus, you can use it as an opportunity to provide links back to your website, which can help with your SEO. 

4. Create An Influencer Marketing Strategy

Influencer marketing focuses on engaging people who have a large following on social media. It involves identifying key influencers in your target audience and working with them to create effective campaigns that will reach the right people and drive conversion rates.

On top of that, influencer marketing helps businesses tap into an existing fan base that already trusts the influencer, making it easier to get your message out there. It’ll help your brand reach more people and build relationships with them, which in turn leads to higher engagement rates.

If your budget restricts you from getting a famous one, you can hire micro-influencers for a lower price. However, you have to remember that they’ll have fewer followers.

Another piece of advice we could give you if this is the strategy you’d like to employ is to hire a virtual assistant (VA). You could give the VA the responsibility to look for influencers on social media who fit your branding. This will allow you to focus on other aspects of your business and leave your VA to do this time-consuming task. 

5. Shareable Infographics

Infographics are one of the most effective awareness tactics to increase your brand’s recognizability. They help to quickly convey complex information in an easy-to-understand format and can be shared on multiple platforms.

As a result, this makes them a great way to reach more people. Plus, it also increases engagement with your content, which leads to increased visibility and ultimately, more customers.

Shareable Infographics

A great example of a company that can benefit from creating engaging and shareable infographics is Vivion. It’s a company that’s involved in many industries, including the development of Nutraceutical products. With those types of products, there may be a lot of scientific terms that many would find too much to comprehend. 

As such, an infographic with the list of ingredients and their values for each product (e.g powders and tablets) can be more engaging for its audience. It’s a great way to turn a stuffy subject into something creative and fun enough for the audience to read. The image above shows an example of what the infographics can look like.

6. Start A Podcast

Podcasts are becoming a great way to raise brand awareness and engage with your target audience. They provide an opportunity for you to share stories and valuable insights as well as build relationships with your listeners.

Furthermore, podcasts can help establish yourself as an authority in your field, allowing you to build trust with potential customers. Not to mention, with massive platforms you can join, like Spotify, you can reach a wide range of people who may not have otherwise found out about your brand.

A great example would be if your business is about getting people hired. Starting a podcast in that niche would be interesting. You can make a series centered on advising about how to prepare for interviews. Then, you can create another season centered on sharing career advice. Plus, you can invite some of your clients or experts to share their experiences.

Just be ready because you’ll need to create a content strategy if you decide to do a podcast. It’ll help ensure that each episode is coherent and provides value to your listeners.

7. Paid Social Advertising

Paid social advertising provides businesses, like yours, with the opportunity to reach out to potential customers in an effective way using social media platforms. It enables you to create targeted campaigns that are tailored according to the specific needs and goals of your relevant audience.

Moreover, this type of brand awareness tactic allows you to strengthen your social presence. You’ve probably seen these types of ads on your Twitter, Facebook, or Instagram. That’ll give you an idea of just how wide the reach is of paid social advertising. You can follow in the footsteps of those companies, so you can increase your visibility.

With the right strategy, you can create effective awareness campaigns that will help you drive more traffic and engagement. As for the costs, they would depend on several factors, including which platform you plan on using for your social media campaigns. Although, they’re relatively more cost-effective than traditional ad platforms, including TV spots and billboards.

8. PPC Advertising

It’s a type of digital marketing that allows businesses to pay for their ads to appear on search engine result pages (SERPs). When customers search for target keywords, PPC ads will appear on the first page of the search engines, increasing brand recognition and trustworthiness.

Paid Social Advertising

In addition, with the help of PPC campaigns, your business can get more qualified leads and conversions in a shorter time. As you may already know, the two most well-known platforms for this strategy are Google Ads and Microsoft Advertising.

Agencies  could help you with developing this type of awareness ad. A great example would be Clever Ads, which can help you create a PPC campaign for Microsoft or Bing. Not only that, but its team of experts can also help you with keyword planning. You can also use its platform to measure the performance of your ads.

But just to give you an idea, let’s say you have a cleaning business. Your PPC ad can show up at the top of search engines when they search “house cleaning business cards,” cleaning business,” or “carpet cleaning business.” The target keyword would depend on your strategy.

Your company website will be in a great position (top of the first page) to be clicked on since many users just can’t be bothered to get to page 2 of the search engines. It’ll help put you on the radar of your target audience.

9. Utilize Co-Marketing

This is a strategic partnership between two brands that enables them to share resources, reach new audiences, and increase the effectiveness of their campaigns. By leveraging each other’s strengths, both parties can benefit from the collaboration and achieve their marketing or brand awareness objectives.

Utilize Co-Marketing

For example, a clothing retailer may collaborate with a fashion magazine to create an editorial spread featuring the retailer’s latest collection. The magazine will benefit from increased readership due to the exposure from the retailer’s marketing efforts, while the retailer will gain more visibility through being featured in the magazine.

To help you with this strategy, you can go through a business assessment to come to an informed decision. An assessment can give you insights you can use to determine which companies or partnerships will work out best and can give you better exposure. It’s a great way to avoid risks and expensive mistakes.

10. Share The Good Stories

Sharing good stories about your company is important for raising brand awareness and giving consumers a reason to buy from you. They’re a powerful way to connect with your audience and beyond.

Moreover, stories about how your product or service has changed someone’s life for the better are always going to be more compelling than a list of features and benefits. It also shows that you care about the people you serve.

It lets them see that you care about what they want and how they feel, and you want to help them get it. This makes your customers more likely to trust you, which makes them more likely to buy from you again in the future.

However, make sure that your stories are genuine. Let your stories highlight that there are real people behind the brand who care about their clients and the people around them.


Yes, it’s hard to get your company’s name out there and into the consciousness of your target market. It requires a lot of time, money, brainstorming, and research among others. But building brand awareness is essential for growth. Fortunately, there are plenty of strategies you can apply to your business.

Would they guarantee the long-term success of your business? Well, yes. As long as you select the right strategy and make all the efforts necessary.

Plus, you won’t have to do it alone. With Masterful Marketing, your company can conceptualize and strategize its marketing campaigns with us. We can help you identify your needs to ensure that the tactics, content, or campaigns are relevant to your audience. Let’s get started and contact us now.

About the author

Burkhard Berger awesomex™
Burkhard Berger
Founder at Novum

Burkhard Berger is the founder of Novum™. He helps innovative B2B companies implement revenue-driven SEO strategies to scale their organic traffic to 1,000,000+ visitors per month. Curious about what your true traffic potential is?

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