Content is an essential asset of social media. No matter what your purpose is for joining a specific social media platform, you must share engaging content to build rapport with your audience. If you don’t know how to create one, this guide can help you get started. Guest post by Burkhard Berger
An effective marketing strategy is created by perfectly combining the powers of individual channels and imparting a consistent experience throughout those platforms. See how to combine the power of email marketing and social media to get more customers and boost your business growth. Guest post by Kevin George
Small business owners are generally still learning or trying to navigate this unknown space of digital marketing. It can be scary and overwhelming. One of the most detrimental mistakes is not weaving video into your marketing strategy to realize all the benefits. Guest post by Sanket Shah
Adding user-generated content (UGC) to your marketing strategies and collaborating with micro-influencers can yield great marketing results. Guest post by Natasha Lane
For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. Cold calling prospects can make some of us break out in a cold sweat. One of the things that I learned early on in my business start-up days is that there are other ways to find clients.
One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Guest post by Dan Martin.
Chatbots will influence the future of marketing for many small businesses. Their many benefits will help shape customer service and engagement for most businesses. Guest post by Dan Martin
Having a powerful online presence is vital for small businesses trying to grow their audiences. Platforms like Instagram are filled with millions of consumers hungry for new products and services. Businesses around the world spend over $5 billion a year marketing to Instagram users. Guest post by Miley Dowing, IT consultant with Daily Cup of Tech
Did you know there are more than one billion active users on Instagram around the world? And of those, roughly 90% follow at least one business. Maybe you should use Instagram for your business? Guest post by Stuart Cooke, Blog Editor at Irish Parcels
LinkedIn is among the best platforms for personal (professional) branding, relationship building, and social selling. If you can improve your LinkedIn presence with a few key strategies, you can gain more visibility among your target audience. Guest post by Vaibhav Kakkar, Founder and CEO at Digital Web Solutions
In a world that’s increasingly reliant on automation, it’s no surprise that many businesses are turning to chatbots for help with running their companies. Guest post by Marjorie Hajim, SEO Manager for EMEA at RingCentral
The power of video is unlimited when it comes to digital marketing and sales. And as you’d imagine, one of the most popular platforms for video sharing is YouTube. Guest post by Amir Shahzeidi, SEO Lead at Uscreen
Instagram is a fantastic platform for businesses and influencers to connect with an engaged audience. With the right images and captivating captions, businesses can stop scrollers in their tracks. However, accomplishing the latter is more challenging than one might think. Guest post by Wendy Dessler, Daily Cup of Tech
If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking one of the most powerful tools in your arsenal. As a platform, LinkedIn offers unique marketing opportunities, especially for business-to-business marketers. Guest post by Wendy Dessler, Daily Cup of Tech
There are many ways to use Facebook to market your business. But even now, there is still some confusion about the difference between a Facebook Profiles and Facebook Pages. Many still are unsure about how to effectively use them. I still get friend invitations from profiles using business names. Facebook does not allow personal profiles …