Small businesses have many opportunities to increase online visibility and be found by their ideal customers if they just know where to focus. Since most of us have minimal resources to call upon, we need to be smart when selecting online marketing activities that deliver the best results for our efforts. Remember that marketing is an investment, not an expense, therefore invest wisely to achieve the greatest ROI.
Small business owners ask me a lot of Facebook marketing questions, so I decided to compile the 10 most often asked questions and answer them in an eBook specifically for small business owners. These most popular questions include: Should my business be on Facebook? What does it mean to market my business using Facebook? What’s …
I recently presented a workshop at the New England Business Brokers Association meeting about how to integrate online and social media marketing for lead generation. As professional service business owners, we build our credibility by demonstrating our expertise and knowledge of our discipline and the use of social media makes building your reputation much simpler …
Is One More Successful than the Other? I consistently get asked by small business owners if they should be doing social media marketing to help them grow their business. Before I answer their question, I usually ask them if they understand who their ideal client is and where they hang out. Of course I get …
There is wide-spread confusion about the difference between a Facebook Profile and a Facebook Page and how to effectively use them. I’ve recently had a few friend invitations from profiles using business names. Creating a profile in a business name is frowned upon by Facebook and you run the risk of having your account warned or …
I have always been about quality. I know a lot of people, but value my few close friends. When it comes to clothes, I would rather have one quality, custom outfit than a dozen that were just OK. And when it comes to social media, I want to build a quality network of people rather than …
The United States Golf Association (USGA), of which I have been a member for years, launched a tribute to Arnold Palmer for his 80th birthday. It seems like just yesterday that I kept score for Arnie when one of the first PGA Senior Tour event was held at my home course of Marlborough Country Club. …
In a recent Business Week Viewpoint article called “Beware Social Media Marketing Myths”, Gene Marks highlights what he feels are 5 myths of social media marketing that small business owners should be aware of. Although all 5 of these statements as he describes are myths, this article is misleading to readers on the value of using social …
Read moreSocial Media Marketing – Myths or Reality for Small Businesses?
I read a lot about social media marketing. I find this area of my discipline fascinating and I have a thirst to learn as much about how to use these tools to effectively market a business as I can absorb. But every so often, the information is presented in such a way that it implies that social media marketing is a replacement for the more “traditional” marketing activities. A “tug of war” between the two, so to speak. And this concerns me.
The hardest thing for many small business owners to do is to get in the habit of posting regularly. I know, I’m one of them. My goal this year was to increase my blog post rate to at least 3 times a week. Why? Because blogging is an incredible way to share your expertise with others.
Some people just are organized. Others need a bit of help staying focused. That’s the beauty of being human – we have our strengths which complement those who have different strengths. When it comes to managing your time now given all the social media activities, the small business owner can get more than overwhelmed. I get asked by many people how does one keep up with everything that is going on in social media.
I’m getting a lot of queries from my clients in the form of “What do you think of this?” where “this” is a proposal from a niche marketing company for them to buy a plethora of services from PPC Advertising to social media marketing services. I appreciate that these companies need to sell their services …
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