Social Media Marketing

5 Marketing Activities to Increase Online Visibility

5 Marketing Activities to Increase Online Visibility

Updated: June 29, 2018 – Small businesses have many opportunities to increase online visibility and be found by their ideal customers if they just know where to focus. Since most of us have minimal resources to call upon, we need to be smart when selecting online marketing activities that deliver the best results for our efforts. Remember that marketing is an investment, not an expense, therefore invest wisely to achieve the greatest ROI.

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Lead Generation: What Works Today

I recently presented a workshop at the New England Business Brokers Association meeting about how to integrate online and social media marketing for lead generation. As professional service business owners, we build our credibility by demonstrating our expertise and knowledge of our discipline and the use of social media makes building your reputation much simpler …

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Social Media Marketing – Myths or Reality for Small Businesses?

Social Media Myths

In a recent Business Week Viewpoint article called “Beware Social Media Marketing Myths”, Gene Marks highlights what he feels are 5 myths of social media marketing that small business owners should be aware of. Although all 5 of these statements as he describes are myths, this article is misleading to readers on the value of using social …

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Social Media Marketing is Part of an Integrated Marketing Plan

Social Media Marketing is Marketing

I read a lot about social media marketing. I find this area of my discipline fascinating and I have a thirst to learn as much about how to use these tools to effectively market a business as I can absorb. But every so often, the information is presented in such a way that it implies that social media marketing is a replacement for the more “traditional” marketing activities. A “tug of war” between the two, so to speak. And this concerns me.

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