Small Business Marketing

5 Things You Need to Know to Market Your Small Business

5 Things You Need to Know to Market Your Small Business

In conversations with small business owners, I have realized that my conversation with them takes the following structure. Business owner: I want to add viral marketing / social media / Facebook / Twitter / LinkedIn (pick your favorite platform) to my marketing efforts. Me: Of course, great idea but first who are your ideal customers …

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Social Media Marketing – Myths or Reality for Small Businesses?

Social Media Myths

In a recent Business Week Viewpoint article called “Beware Social Media Marketing Myths”, Gene Marks highlights what he feels are 5 myths of social media marketing that small business owners should be aware of. Although all 5 of these statements as he describes are myths, this article is misleading to readers on the value of using social …

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Lessons from a Rock Concert

U2 Vertigo Tour

I attended the Coldplay concert last night at the Boston Garden. Throughout the entire show, my focus was on the band, enjoying every moment. The garden was sold out and the crowd was a mix of young to an older crowd. I also attended several U2 concerts during their Vertigo tour and I had the same enjoyment, getting into the music, singing along with the crowd and taking part in the entire experience.

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