Small Business Marketing Blog Archives

Archive | Small Business Marketing

10 Marketing Mistakes That Hurt Your Business

Marketing Mistakes - SEO Scams

Marketing is an investment in your business. Creating an inbound marketing plan and implementing the plan consistently can increase your visibility and strengthen your expert reputation. The following marketing mistakes can cause potential customers to question your expertise and move on to evaluating your competitor, hurting your small business and having a negative impact on your success.

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Cultivate Market Perception

Developing your positioning statement and key marketing messages is essential to establishing your market perception. It is important that your marketing efforts establish value in the minds of your customers. To do an effective job of developing your messages and positioning, you need to understand the difference between these two types of messages. A positioning statement should express the way we want customers to think and feel about our products and services relative to the competition. It should only contain the one most salient aspect of your product or service that you wish to instill in your client’s mind. Its goal is to provide focus and direction for those communicating with the market. The supporting key marketing messages contain all […]

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Marketing Myths You Should Ignore

10 Marketing Myths

As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality. Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business.

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Small Business Website – Marketing Tool or Technology Project?

Lead generation via your website

How do you view marketing when it comes to your business – an investment or an expense? If you pick investment, then spending money on creating a powerful web presence is something you will do willingly because you know it will help your business grow and succeed. If you pick expense, then you will cut marketing when things get a bit tight (if you spend on marketing at all) and make irrational decisions when it comes to your web presence.

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Marketing Plan – Action Steps to Achieve Your Goals

Marketing Action Plan

Marketing your small business is very much like playing golf. In golf, the goal is to play each hole to get the ball from the tee into the hole on the green in the fewest number of strokes possible. To achieve that goal, you need a strategy for each hole such that you get to your destination successfully. Your action plan is to execute each shot as planned, resulting in the par score.

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Marketing Goals – Your Pathway to Business Success

Define your vision and align your marketing goals to achieve that vision

“If you don’t know where you are going, you will wind up somewhere else.” Yogi Berra had a humorous way of stating the obvious but when it comes to your business, winding up somewhere unknown is not funny. Most business owners understand the value of having marketing goals, but many never take the time to set them, evaluate progress and adjust them as necessary.

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6 Small Business Marketing Trends for 2013

Small Business Marketing Trends

Small business owners don’t go into business to become marketing experts. For you to succeed however, mastering marketing is a critical component. Although there will be many posts on small business marketing trends for 2013, I believe that these following six small business marketing trends are critical for you to implement sooner than later.

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Protect Your Brand: Register a Trademark

Protect Your Brand - Register your Trademark

Have you come up with a great name for your business or a service you offer? Did you have a great logo designed that is unique and memorable? Did you know that your name and logo are valuable assets of your business? Many businesses don’t understand the value of registering a trademark for your identifiable assets, but doing so allows you to protect your brand in the event someone infringes on your mark. The definition of a trademark from the United States Patent and Trademark Office (USPTO) is a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others. Trademarks identify a product, service, person […]

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Why Your Business Needs a Marketing General Contractor

Marketing General Contractor

Marketing your business is a process similar to a home renovation: you need a general contractor to call the shots and make everything fit together. I made this statement on my Facebook page and now will explain why this is an important analogy. I come in contact with many small business owners that hire different companies that “specialize” in one particular online marketing task. The result: no consistency and ineffective activities that counteract the effectiveness of one another. In fact, a couple clients of mine ended up with two websites (with two different designs) because each of these online marketing companies had to create their own website to guarantee first page placement on Google! Having a marketing general contractor (or […]

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Small Business Marketing – Where to Focus?

Marketing Focus

Focus, focus, focus It’s the mantra of many involved in small business marketing and is important to those of us who need to deliver client projects while continuing to market our businesses. What marketing should your small business consistently execute that will deliver proven results? Here are my recommendations for where you should focus over the next year. Online Presence Make sure your online presence is the best it can be. Don’t take short cuts in this important area as people still judge your business by what they see online. Consider some or all of the following depending on your business and how much time you can spend. Build your site using WordPress (on a hosted platform, not to […]

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