As the world of marketing evolves and becomes more complex, one has to wonder how small business owners can stay abreast of what marketing trends are emerging, never mind figure out which are worth investing in for their particular situation.
Marketing is an investment in your business. Creating an inbound marketing plan and implementing the plan consistently can increase your visibility and strengthen your expert reputation. The following marketing mistakes can cause potential customers to question your expertise and move on to evaluating your competitor, hurting your small business and having a negative impact on your success.
Developing your positioning statement and key marketing messages is essential to establishing your market perception. It is important that your marketing efforts establish value in the minds of your customers. To do an effective job of developing your messages and positioning, you need to understand the difference between these two types of messages. A positioning …
As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality. Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business.
How do you view marketing when it comes to your business – an investment or an expense? If you pick investment, then spending money on creating a powerful web presence is something you will do willingly because you know it will help your business grow and succeed. If you pick expense, then you will cut marketing when things get a bit tight (if you spend on marketing at all) and make irrational decisions when it comes to your web presence.
I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce for their ongoing cable TV series called Biz Snips where we discussed Internet marketing tips for small businesses.
Small business owners don’t go into business to become marketing experts. For you to succeed however, mastering marketing is a critical component. Although there will be many posts on small business marketing trends for 2013, I believe that these following six small business marketing trends are critical for you to implement sooner than later.
Have you come up with a great name for your business or a service you offer? Did you have a great logo designed that is unique and memorable? Did you know that your name and logo are valuable assets of your business? Many businesses don’t understand the value of registering a trademark for your identifiable …
Having a marketing general contractor (or marketing consultant, coach, advisor or mentor as we are commonly known) to help you develop a plan, choose the right activities and work with the various niche specialists ensures that your web presence is consistently projected to your target market.
Focus, focus, focus It’s the mantra of many involved in small business marketing and is important to those of us who need to deliver client projects while continuing to market our businesses. What marketing should your small business consistently execute that will deliver proven results? Here are my recommendations for where you should focus over …
Marketing people love to write about marketing blunders and mistakes and we all have our opinion on what should be included in the top mistakes every small business must avoid. However, even though we continue to make these blunders visible, I still see these mistakes made, costing small businesses dearly in terms of dollars and …
Read more10 Marketing Blunders Many Small Businesses Still Make!
The Guardian Life Small Business Research Institute published a report in June 2010 called Six Dimensions That Characterize Success-Oriented Small Business Owners. The survey is based on analysis of a survey of 1,100 small businesses with between 2 and 99 employees. These 6 dimensions include collaborative, self-fulfilled, future focused, curious, tech savvy and action oriented. …
Read more5 Personality Traits of Successful Small Business Owners
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