Small Business Marketing Archives | Page 2 of 2

Small Business Website – Marketing Tool or Technology Project?

June 5, 2013June 5, 2013

How do you view marketing when it comes to your business – an investment or an expense? If you pick investment, then spending money on creating a powerful web presence is something you will do willingly because you know it will help your business grow and succeed. If you pick expense, then you will cut marketing when things get a bit tight (if you spend on marketing at all) and make irrational decisions when it comes to your web presence.

3 Internet Marketing Tips for Small Businesses

April 28, 2013April 28, 2013

I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce for their ongoing cable TV series called Biz Snips where we discussed Internet marketing tips for small businesses.

Why Your Business Needs a Marketing General Contractor

April 17, 2013April 17, 2013

Marketing your business is a process similar to a home renovation. You need a general contractor to call the shots and make everything fit together. Learn why having a marketing general contractor is critical to the success of your business.

5 Personality Traits of Successful Small Business Owners

October 29, 2010October 29, 2010

Success Traits for Small Business Owners

The Guardian Life Small Business Research Institute published a report in June 2010 called Six Dimensions That Characterize Success-Oriented Small Business Owners. The survey is based on analysis of a survey of 1,100 small businesses with between 2 and 99 employees. These 6 dimensions include collaborative, self-fulfilled, future focused, curious, tech savvy and action oriented. …

5 Things You Need to Know to Market Your Small Business

September 13, 2010September 13, 2010

In conversations with small business owners, I have realized that my conversation with them takes the following structure. Business owner: I want to add viral marketing / social media / Facebook / Twitter / LinkedIn (pick your favorite platform) to my marketing efforts. Me: Of course, great idea but first who are your ideal customers …

Social Media Marketing – Myths or Reality for Small Businesses?

May 26, 2009May 26, 2009

In a recent Business Week Viewpoint article called “Beware Social Media Marketing Myths”, Gene Marks highlights what he feels are 5 myths of social media marketing that small business owners should be aware of. Although all 5 of these statements as he describes are myths, this article is misleading to readers on the value of using social …

Lessons from a Rock Concert

August 6, 2008August 6, 2008

I attended the Coldplay concert last night at the Boston Garden. Throughout the entire show, my focus was on the band, enjoying every moment. The garden was sold out and the crowd was a mix of young to an older crowd. I also attended several U2 concerts during their Vertigo tour and I had the same enjoyment, getting into the music, singing along with the crowd and taking part in the entire experience.

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