Small Business Marketing

Protect Your Brand: Register a Trademark

Protect Your Brand - Register your Trademark

You’ve worked hard on your unique brand identity. You have a great name for your business or service offering. Had the perfect logo designed that is unique and memorable. Your brand is now a valuable asset for your business. Many businesses don’t understand the value of registering a trademark for your identifiable assets, but doing so allows you to protect your brand in the event someone infringes on your mark.

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Choose a Business Name that Works

Choose a Business Name that Works

Are you starting a business and are stressing over what to name it? Or do you have a business but the name just isn’t working and you are wondering if you should change it? Choosing the right business name is important because it can have a tremendous impact on whether your customers take your business seriously, view it as a successful entity or shy away from your brand entirely.

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10 Marketing Mistakes That Hurt Your Business

Marketing Mistakes - SEO Scams

Marketing is an investment in your business. Creating an inbound marketing plan and implementing the plan consistently can increase your visibility and strengthen your expert reputation. The following marketing mistakes can cause potential customers to question your expertise and move on to evaluating your competitor, hurting your small business and having a negative impact on your success.

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Cultivate Market Perception

Developing your positioning statement and key marketing messages is essential to establishing your market perception. It is important that your marketing efforts establish value in the minds of your customers. To do an effective job of developing your messages and positioning, you need to understand the difference between these two types of messages. A positioning …

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Small Business Website – Marketing Tool or Technology Project?

Small Business Website - Marketing Tool or Technology Project?

How do you view marketing when it comes to your business – an investment or an expense? If you pick investment, then spending money on creating a powerful web presence is something you will do willingly because you know it will help your business grow and succeed. If you pick expense, then you will cut marketing when things get a bit tight (if you spend on marketing at all) and make irrational decisions when it comes to your web presence.

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Small Business Marketing – Where to Focus?

Marketing Focus

Focus, focus, focus It’s the mantra of many involved in small business marketing and is important to those of us who need to deliver client projects while continuing to market our businesses. What marketing should your small business consistently execute that will deliver proven results? Here are my recommendations for where you should focus over …

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