As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be online lead generation – driving more traffic to your website and then converting the traffic into leads.
Marketing a small business has become overwhelming with all the online platforms, tools and strategies. There is so much complexity with all of your choices, how do you simplify marketing so it eliminates confusion and enables you to focus on what is important? What’s the secret to choosing the right platforms, tools and strategies to maximize your web presence and drive qualified inbound leads?
Are you starting a business and are stressing over what to name it? Or do you have a business but the name just isn’t working and you are wondering if you should change it? Choosing the right business name is important because it can have a tremendous impact on whether your customers take your business seriously, view it as a successful entity or shy away from your brand entirely.
As the world of marketing evolves and becomes more complex, one has to wonder how small business owners can stay abreast of what marketing trends are emerging, never mind figure out which are worth investing in for their particular situation.
Marketing is an investment in your business. Creating an inbound marketing plan and implementing the plan consistently can increase your visibility and strengthen your expert reputation. The following marketing mistakes can cause potential customers to question your expertise and move on to evaluating your competitor, hurting your small business and having a negative impact on your success.
Developing your positioning statement and key marketing messages is essential to establishing your market perception. It is important that your marketing efforts establish value in the minds of your customers. To do an effective job of developing your messages and positioning, you need to understand the difference between these two types of messages. A positioning …
How do you view marketing when it comes to your business – an investment or an expense? If you pick investment, then spending money on creating a powerful web presence is something you will do willingly because you know it will help your business grow and succeed. If you pick expense, then you will cut marketing when things get a bit tight (if you spend on marketing at all) and make irrational decisions when it comes to your web presence.
I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce for their ongoing cable TV series called Biz Snips where we discussed Internet marketing tips for small businesses.
Small business owners don’t go into business to become marketing experts. For you to succeed however, mastering marketing is a critical component. Although there will be many posts on small business marketing trends for 2013, I believe that these following six small business marketing trends are critical for you to implement sooner than later.
Having a marketing general contractor (or marketing consultant, coach, advisor or mentor as we are commonly known) to help you develop a plan, choose the right activities and work with the various niche specialists ensures that your web presence is consistently projected to your target market.
Focus, focus, focus It’s the mantra of many involved in small business marketing and is important to those of us who need to deliver client projects while continuing to market our businesses. What marketing should your small business consistently execute that will deliver proven results? Here are my recommendations for where you should focus over …
Marketing people love to write about marketing blunders and mistakes and we all have our opinion on what should be included in the top mistakes every small business must avoid. However, even though we continue to make these blunders visible, I still see these mistakes made, costing small businesses dearly in terms of dollars and …
Read more10 Marketing Blunders Many Small Businesses Still Make!
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