You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demand your attention. Your time will be spent on operational issues and you will struggle to find the time to do any marketing at all, until you realize that sales are dependent on creating visibility and generating demand for your product or services.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
How do you view marketing when it comes to your business – an investment or an expense? If you pick investment, then spending money on creating a powerful web presence is something you will do willingly because you know it will help your business grow and succeed. If you pick expense, then you will cut marketing when things get a bit tight (if you spend on marketing at all) and make irrational decisions when it comes to your web presence.
Marketing a small business has become overwhelming with all the online platforms, tools and strategies. There is so much complexity with all of your choices, how do you simplify marketing so it eliminates confusion and enables you to focus on what is important? What’s the secret to choosing the right platforms, tools and strategies to maximize your web presence and drive qualified inbound leads?
Businesses need to take precautions when providing access to your digital marketing assets. Learn the risks some businesses take and what can happen if you trust them with the wrong service provider.
In this complex and noisy world of too many choices, a small business can stand out from the competition by simplifying its marketing. Simple marketing also helps business owners eliminate the marketing overwhelm due to the rapidly changing digital landscape.
The beauty of marketing on the web is the fluid nature of the channel. We have the ability to evolve our web presence as we evolve our businesses. We can write and publish our content and continue to strengthen our messages as we learn what our target audience wants or needs. We can create offers, try them and if they don’t work, change as necessary. We are no longer on that elusive quest for perfection in the traditional sense.
I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce for their ongoing cable TV series called Biz Snips where we discussed Internet marketing tips for small businesses.