Small Business Marketing Basics

Marketing Myths You Should Ignore

Marketing Myths You Should Ignore

As with any industry, there is always an evolving set of myths that if repeated often enough, become reality. And this is certainly true for marketing. These marketing myths simply become excuses for why small businesses may not have a consistent marketing effort.

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Biggest Marketing Challenges Facing Small Businesses

Biggest Marketing Challenges Facing Small Businesses

You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demand your attention. Your time will be spent on operational issues and you will struggle to find the time to do any marketing at all, until you realize that sales are dependent on creating visibility and generating demand for your product or services.

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Small Business Website – Marketing Tool or Technology Project?

Small Business Website - Marketing Tool or Technology Project?

How do you view marketing when it comes to your business – an investment or an expense? If you pick investment, then spending money on creating a powerful web presence is something you will do willingly because you know it will help your business grow and succeed. If you pick expense, then you will cut marketing when things get a bit tight (if you spend on marketing at all) and make irrational decisions when it comes to your web presence.

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