You know you need to market your business to become or remain visible to your target audience. But there are more pressing priorities of operating a business that demand your attention. How can you conquer these marketing challenges and successfully market your business?
Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one.
Marketing campaigns can take off and inspire serious growth in your small business. Even though successful marketing campaigns can result in wonderful things for your company, they can also bring challenges associated with being able to manage that small business growth. Guest post by Amanda Winstead
Businesses need to take precautions when providing access to your digital marketing assets. Learn the risks some businesses take and what can happen if you trust them with the wrong service provider.
One of the hardest exercises for small business owners is to figure out where they should focus to grow their business. Business owners are sometimes afraid to focus for fear of leaving money on the table. But to try to be everything to everybody, you confuse your audience and never achieve your true purpose.
Just starting your e-commerce business, crossing your fingers, and hoping for the best is not enough. Marketing is an essential part of attracting more leads and expanding your business. We share eight excellent e-commerce marketing techniques and tips that you can use to grow your customer base. Guest Post by Laurie Green
Small business automation pertains to using modern technology to replace manual work in the overall business processes. Allowing some aspects of your business to be automated will save you time and effort, which allows you to focus on things that make your small business a success. Guest post by by Burkhard Berger
Marketing your business is a process similar to a home renovation. You need a general contractor to call the shots and make everything fit together. Learn why having a marketing general contractor is critical to the success of your business.
As with any industry, there is always an evolving set of myths that if repeated often enough, become reality. And this is certainly true for marketing. These marketing myths simply become excuses for why small businesses may not have a consistent marketing effort.
Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?
Any business owner that feels marketing is an expense and not an investment is probably going to have a difficult time keeping the business profitable. To be successful, you need to develop a mindset that views marketing as an important investment regardless of the state of the economy or other external factors.
Marketing success is never guaranteed. But one thing is guaranteed – if you don’t market your business, your competition will step in and take business away from you. Marketing must become a regular daily activity if you want your business to grow and thrive.
Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results.
How do you view marketing when it comes to your business – an investment or an expense? If you pick investment, then spending money on creating a powerful web presence is something you will do willingly because you know it will help your business grow and succeed.
It’s the time of year where posts on marketing trends are more than abundant. You can find plenty of posts on digital marketing trends. But as I was working on my content audit, I came across a couple of posts on small business marketing trends for the years 2013 and 2014. As I reviewed these, I noticed something very interesting.