Small Business Marketing

Marketing Plan – Action Steps to Achieve Your Goals

Marketing Plan - Action Steps to Achieve Your Goals

A simple marketing plan is your road map for achieving your goals and guiding your decisions throughout the year. The strategic part of the plan is where you define your vision, goals and target audience for your business. But once you have that piece in place, you need your action plan that will guide you forward and help you adjust when necessary.

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Website Perfection = Lost Opportunities

Website Perfection = Lost Opportunities

Updated: August 29, 2018 – The beauty of marketing on the web is the fluid nature of the channel. We have the ability to evolve our web presence as we evolve our businesses. We can write and publish our content and continue to strengthen our messages as we learn what our target audience wants or needs. We can create offers, try them and if they don’t work, change as necessary. We are no longer on that elusive quest for perfection in the traditional sense.

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10 Reasons to Create a Simple Small Business Marketing Plan

10 Reasons to Create a Simple Marketing Plan

A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a simple, realistic marketing plan.

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The Secret to Marketing Success? Make it a Habit

Secret to Marketing Success

Marketing success is never guaranteed. But one thing is guaranteed – if you don’t market your business, your competition will step in and take business away from you. Marketing must become a regular daily activity if you want your business to grow and thrive. I realize that there are plenty of marketing challenges facing your small business on a daily basis, so I understand your reluctance to start for fear of marketing consuming your entire day.

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Biggest Marketing Challenges Facing Small Businesses

Biggest Marketing Challenges Facing Small Businesses

You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demand your attention. Your time will be spent on operational issues and you will struggle to find the time to do any marketing at all, until you realize that sales are dependent on creating visibility and generating demand for your product or services.

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Get Back to Marketing Basics and Simplify Marketing

Back to Basics - Simplify Marketing

Marketing a small business has become overwhelming with all the online platforms, tools and strategies. There is so much complexity with all of your choices, how do you simplify marketing so it eliminates confusion and enables you to focus on what is important? What’s the secret to choosing the right platforms, tools and strategies to maximize your web presence and drive qualified inbound leads?

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Choose a Business Name that Works

Choose a Business Name that Works

Are you starting a business and are stressing over what to name it? Or do you have a business but the name just isn’t working and you are wondering if you should change it? Choosing the right business name is important because it can have a tremendous impact on whether your customers take your business seriously, view it as a successful entity or shy away from your brand entirely.

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Marketing Campaign Template

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90 Day Year

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