Small Business Marketing Basics

Why is a Marketing Plan Important for a Small Business?

Why is a Marketing Plan Important for a Small Business?

A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a simple, realistic marketing plan.

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Marketing Myths You Should Ignore

Marketing Myths You Should Ignore

As with any industry, there is always an evolving set of myths that if repeated often enough, become reality. And this is certainly true for marketing. These marketing myths simply become excuses for why small businesses may not have a consistent marketing effort.

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