Importance of a Company Tagline
Creating a company tagline is not an easy exercise, especially for a small business. A small business tagline needs to communicate the “why” of your business in a few words.
Marketing Plan – Action Steps to Achieve Your Goals
A simple marketing plan is your road map for achieving your goals and guiding your decisions throughout the year. The strategic part of the plan is where you define your vision, goals and target audience for your business. But once you have that piece in place, you need your action plan that will guide you forward and help you adjust when necessary.
Digital Marketing Assets You Must Control and Protect
Businesses need to take precautions when providing access to your digital marketing assets. Learn the risks some businesses take and what can happen if you trust them with the wrong service provider.
Simple Marketing – Eliminate Confusion and Win New Customers
Updated: November 24, 2018 – In this complex and noisy world of too many choices, a small business can stand out from the competition by simplifying its marketing. Simple marketing also helps business owners eliminate the marketing overwhelm due to the rapidly changing digital landscape.
Quarterly Marketing Review – Simple but Effective
Every 90 days you should conduct a marketing review in order to measure and track your marketing effectiveness. By reviewing your results every quarter, you can determine what is working and what is not.
Website Perfection = Lost Opportunities
Updated: August 29, 2018 – The beauty of marketing on the web is the fluid nature of the channel. We have the ability to evolve our web presence as we evolve our businesses. We can write and publish our content and continue to strengthen our messages as we learn what our target audience wants or needs. We can create offers, try them and if they don’t work, change as necessary. We are no longer on that elusive quest for perfection in the traditional sense.
10 Reasons to Create a Simple Small Business Marketing Plan
A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a simple, realistic marketing plan.
The Secret to Marketing Success? Make it a Habit
Marketing success is never guaranteed. But one thing is guaranteed – if you don’t market your business, your competition will step in and take business away from you. Marketing must become a regular daily activity if you want your business to grow and thrive. I realize that there are plenty of marketing challenges facing your small business on a daily basis, so I understand your reluctance to start for fear of marketing consuming your entire day.
Biggest Marketing Challenges Facing Small Businesses
You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demand your attention. Your time will be spent on operational issues and you will struggle to find the time to do any marketing at all, until you realize that sales are dependent on creating visibility and generating demand for your product or services.
Is Your Value Proposition Helping or Hurting You?
Your value proposition is an important part of your marketing strategy that is often misunderstood. Although a key concept in marketing for decades, it is now just as important in the online world where you are trying to get people to click on your ads or convert on your landing pages into qualified leads.
Online Lead Generation – Is Your Website Pulling Its Weight?
As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be online lead generation – driving more traffic to your website and then converting the traffic into leads.
Get Back to Marketing Basics and Simplify Marketing
Marketing a small business has become overwhelming with all the online platforms, tools and strategies. There is so much complexity with all of your choices, how do you simplify marketing so it eliminates confusion and enables you to focus on what is important? What’s the secret to choosing the right platforms, tools and strategies to maximize your web presence and drive qualified inbound leads?
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