Customer service is more important to your marketing strategy today than many business owners realize. Companies that provide excellent customer service strengthen their marketing by simplifying the task of tracking and managing the perception of your brand.
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Understand the differences and develop marketing programs that are appropriate for your audience.
Small businesses face unique challenges when it comes to marketing. They often have limited budgets and resources, and may not have a dedicated marketing team. However, with the right marketing strategies, a small business can effectively promote their products or services and attract new customers.
If your business sells a physical product, packaging is a very important aspect of your marketing strategy. Guest post by Laurie Greene
One of the hardest exercises for small business owners is to figure out where they should focus to grow their business. In order to focus on the important areas however, you also need to abandon those things that get in the way of you achieving your goal.
Digital Public Relations (PR) for your small business allows more connections that build loyalty and demonstrate your brand’s value on a personal level. To ensure that your digital PR strategies work well, you need to understand what to do and what not to do. Guest post by Nicole McCray
As with any industry, there is always an evolving set of myths. If you repeat them often enough, many begin to believe that they are true. And this is certainly the case in marketing.
You know you need to market your business to become or remain visible to your target audience. But there are more pressing priorities of operating a business that demand your attention. How can you conquer these marketing challenges and successfully market your business?
Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one.
Marketing campaigns can take off and inspire serious growth in your small business. Even though successful marketing campaigns can result in wonderful things for your company, they can also bring challenges associated with being able to manage that small business growth. Guest post by Amanda Winstead
Businesses need to take precautions when providing access to your digital marketing assets. Learn the risks some businesses take and what can happen if you trust them with the wrong service provider.
To tap into the subconscious mind of the consumer with your marketing activities, businesses need to understand how the brain works. The human brain is constantly taking in information and sorting it into different categories. Guest post by Oscar Rodriguez
Any business owner that feels marketing is an expense and not an investment is probably going to have a difficult time keeping the business profitable. To be successful, you need to develop a mindset that views marketing as an important investment regardless of the state of the economy or other external factors.
Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results.
Just starting your e-commerce business, crossing your fingers, and hoping for the best is not enough. Marketing is an essential part of attracting more leads and expanding your business. We share eight excellent e-commerce marketing techniques and tips that you can use to grow your customer base. Guest Post by Laurie Green
Small business automation pertains to using modern technology to replace manual work in the overall business processes. Allowing some aspects of your business to be automated will save you time and effort, which allows you to focus on things that make your small business a success. Guest post by by Burkhard Berger
Why are business owners afraid to select a target market? You can’t appeal to everyone. But many business owners drive themselves crazy trying to work with clients they just don’t connect with.