Getting consistent results from your marketing requires that you regularly evaluate your marketing strategy, plan and programs to ensure they stay aligned with what you want to achieve. If your results aren’t what you expect, a marketing audit can help.
Just starting your e-commerce business, crossing your fingers, and hoping for the best is not enough. Marketing is an essential part of attracting more leads and expanding your business. We share eight excellent e-commerce marketing techniques and tips that you can use to grow your customer base. Guest Post by Laurie Green
Marketing your business is a process similar to a home renovation. You need a general contractor to call the shots and make everything fit together. Learn why having a marketing general contractor is critical to the success of your business.
A simple marketing plan is your road map for achieving your goals and guiding your decisions throughout the year. It consists of both a marketing strategy and an action plan. Learn how to create a plan for your business.
A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a simple, realistic marketing plan.
As with any industry, there is always an evolving set of myths that if repeated often enough, become reality. And this is certainly true for marketing. These marketing myths simply become excuses for why small businesses may not have a consistent marketing effort.
How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them.
Any business owner that feels marketing is an expense and not an investment is probably going to have a difficult time keeping the business profitable. To be successful, you need to develop a mindset that views marketing as an important investment regardless of the state of the economy or other external factors.
Marketing success is never guaranteed. But one thing is guaranteed – if you don’t market your business, your competition will step in and take business away from you. Marketing must become a regular daily activity if you want your business to grow and thrive.
One of the hardest exercises for small business owners is to figure out where they should focus to grow their business. Business owners are sometimes afraid to focus for fear of leaving money on the table. But to try to be everything to everybody, you confuse your audience and never achieve your true purpose.
Today’s climate has every business looking at ways to change the way they market their business. This is especially true for home services businesses. Homeowners need quality landscapers, electricians, plumbers, HVAC services and remodelers. When they need them, they will go online to find one.
Selecting the best target market for your business is the most important but difficult part of the marketing plan. Business owners will make many excuses when asked why they have not chosen a target because they believe that targeting limits their opportunities.
It’s the time of year where posts on marketing trends are more than abundant. You can find plenty of posts on digital marketing trends. But as I was working on my content audit, I came across a couple of posts on small business marketing trends for the years 2013 and 2014. As I reviewed these, I noticed something very interesting.
How well do you communicate your value to your ideal client? What is needed to create a powerful marketing message that helps your target know exactly how you can help them and why they should work with you and not your competition.
We’re all busy running our businesses. We have plenty to do. When it comes to marketing, we need to focus on the essential marketing activities that can generate leads and sales.