Small Business Marketing Plan

Action Plan to Achieve Your Goals

One of the main reasons small businesses fail is due to ineffective marketing. Not having a marketing plan to guide your small business results in you implementing tactics because “other businesses do this” or “I was told I need to do this” is not a good plan.

Having a practical marketing plan for your small business that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Think of your marketing plan as your road map guiding your business.

You may have a great product or service, but no one will ever know about it unless you tell them.

Your marketing plan should briefly define:

Who are your ideal customers and why?

What makes your business different from the competition?

What does your business uniquely offer to those ideal customers?

How do I price and package your offerings to provide the best value?

How do your ideal clients discover your awesome product or service?

Marketing is an investment in your business. Your marketing plan contains eight important areas that once defined will ensure that you are focusing on the success of your business.

Small Business Marketing Plan

small business marketing plan

A Simple Guide to Maximize Your Visibility

You wouldn’t take a trip without planning your route. Marketing your business is no different – you need a plan to guide you towards your destination.

Without a plan, marketing can become overwhelming with all the online platforms, tools and strategies. There is so much complexity, you need to simplify marketing so it eliminates confusion and helps you focus on what is important.

The secret to choosing the right platforms, tools and strategies to maximize your web presence and drive qualified inbound leads is to create a marketing action plan, one that can help you make intelligent decisions on where you should spend your time and resources.

An effective but simple marketing plan should help you:

Narrow your focus – picking a niche where you can dominate and build your expert reputation

Refine your goals – keeping your outcomes realistic and achievable

Value price and package your services – making it easy for your ideal clients to do business with you

Choose your marketing activities wisely – selecting those activities that help you achieve your goals

Trying to do it all will only result in doing nothing. I make sure you focus on what is right for your business and what you can do consistently and successfully.

If you are ready to get started on your winning marketing plan, contact me to discuss our service options that can help you invest in your business.

About Debra

Debra Murphy - Marketing Consultant, Coach & Mentor

Your trusted marketing partner passionate about your success. Read more »

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Client Testimonials

I have tapped Debra’s expertise and balance several times over the last several years to help assess new opportunities and formalize marketing plans for specific programs and services. She has always been able to synthesize new information quickly and provide a tailored framework that enabled us to get through the planning process quickly and effectively.… “Ken Kahn”

Ken Kahn