Small Business Marketing Blog, Social Media, Inbound Marketing

Custom Post Types – WordPress Evolves Closer to a Content Management System

June 12, 2012

Custom Post Types using WordPress Custom Post Widget Plugin

There are many reasons I love WordPress, but the main reason is the simplicity of creating, updating and maintaining your site. WordPress keeps adding more and more powerful features, turning the platform into an effective content management system for small businesses. One of these powerful features is Custom Post Types, first introduced in WordPress 3.0, that allows you to create blocks of reusable content. This capability enables you to create, edit, and store information as you do with blog posts but with much more creative control.

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Facebook Tagging – How it Works for Timelines and Pages

April 29, 2012

Facebook Tagging - How it works for Timelines & Pages

Facebook tagging links a person, page or place to something you post, like a status update, photo or app activity. Facebook tagging is a useful feature because it enables you to notify a person or a business when you post something that pertains to them, letting them know that they were mentioned and it makes the post more visible in the news feed to friends or fans of the person or business you tagged if the person has set the post to be visible to friends or public.

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Personal Branding – Discovering the Authentic You

January 22, 2012

Everyone has a personal brand, but not everyone acknowledges it and manages it proactively. Some people don’t like the term “personal brand” as they feel people aren’t brands. Some people think that it is a thinly veiled term for self-promotion, publicity or image management. In fact, your personal brand is so much more. It is a way of consistently projecting a true, authentic view of you, your expertise and your promise of value to the marketplace.

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MailChimp – Email Marketing & List Management

March 28, 2011

For the small business owner, it is always a pleasure to find useful tools that help you better market your business. It’s even more of a pleasure to find one that offers a robust free option. MailChimp is an email marketing and list management service that is simple to use and supports many powerful features. …

Losing my Mom – a Personal Loss

January 2, 2011

This is an off-topic post that I need to write to once again briefly explain my disappearance over the last month. Back in November 2008, I wrote about the loss of my Dad on November 10th. Two years and forty days later on December 20th, my Mom joined my Dad and hopefully spent Christmas with …

5 Personality Traits of Successful Small Business Owners

October 29, 2010

Success Traits for Small Business Owners

The Guardian Life Small Business Research Institute published a report in June 2010 called Six Dimensions That Characterize Success-Oriented Small Business Owners. The survey is based on analysis of a survey of 1,100 small businesses with between 2 and 99 employees. These 6 dimensions include collaborative, self-fulfilled, future focused, curious, tech savvy and action oriented. …

Law of Attraction in Marketing

August 11, 2009

Why are business owners gun shy about selecting a target market? You can’t appeal to everyone. Then why do business owners drive themselves crazy trying to work with clients they just don’t connect with? When you identify people or businesses that you just love to work with, you enjoy your work more and you can focus on …

Social Media Marketing – Myths or Reality for Small Businesses?

May 26, 2009

In a Business Week Viewpoint article called “Beware Social Media Marketing Myths”, Gene Marks highlights what he feels are 5 myths of social media marketing that small business owners should be aware of. Although all 5 of these statements as he describes are myths, this article is misleading to readers on the value of using social media …

Personal Brand or Online Reputation

April 6, 2009

Whatever you call it, you still need to manage it! There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo, Manny Ramirez, Britney Spears and many other celebritites all have personal brands – some good and some not so good …

A Gift from Dad?

December 15, 2008

I’m not sure if you believe in spirits or angels, but I have to write about what happened today. So once again, forgive my deviation from my marketing posts. Maybe someone can help me understand what happened as I really can’t explain it myself. Although I’m Catholic and believe in my religion, I wouldn’t say …

Experiencing a Painful Loss

November 24, 2008

This is an off-topic post to briefly explain where I’ve been for the last three months. I wish I could say it was a wonderful adventure, but it was not. It was life at its worse, but it is life and we all experience it. On November 10th, my Dad passed away after two months …

Lessons from a Rock Concert

August 6, 2008

I attended the Coldplay concert last night at the Boston Garden. Throughout the entire show, my focus was on the band, enjoying every moment. The garden was sold out and the crowd was a mix of young to an older crowd. I also attended several U2 concerts during their Vertigo tour and I had the same enjoyment, getting into the music, singing along with the crowd and taking part in the entire experience.

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The Balancing Act in Marketing

January 23, 2008

Knowing What You Should and Should Not Do Yourself Entrepreneurs and independent professionals love to do it themselves. I know, I’m one of them. But coming to grips with what you can do yourself, what you should do yourself and what you should stay completely away from is a great learning experience that will benefit …

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