Masterful Marketing™ – Small Business Marketing Blog

Relationship Marketing – Connecting You with Your Customers

Relationship Marketing - Connecting You with Your Customers

Relationship marketing is not a new concept but has increased in importance because of its effectiveness in attracting the attention of your target audience. The use of social media has put a spotlight on your business making it vital that you provide value to your clients while demonstrating integrity and trustworthiness. This ensures you have a loyal, happy customer base and a quality reputation.

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6 Tips for Turning Internet Marketing into Relationship Marketing

6 Tips for Turning Internet Marketing into Relationship Marketing

When everything you do revolves around your community – customers, fans, followers, employees, etc. – the answer is clear. You will have the reputation, loyalty and love that keeps your business alive and thriving. You will have a connection with your audience, and that’s the key to success for your company. Guest post by Laura Briere, president of Vision Advertising.

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WordPress Categories and Tags – Which to Use and How?

WordPress Categories and Tags - Which to Use and How?

People have been blogging for many years now. Blogging skills have evolved as the technology has evolved. People have become more savvy with how they format posts for easy reading, where to share and how to optimized them for greater visibility. But, when it comes to WordPress blog posts, one area that still gets misused is categories and tags.

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Facebook Profiles vs Facebook Pages

Facebook Profiles vs Facebook Pages

There are many ways to use Facebook to market your business. But even now, there is still some confusion about the difference between a Facebook Profiles and Facebook Pages. Many still are unsure about how to effectively use them. I still get friend invitations from profiles using business names. Facebook does not allow personal profiles …

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7 Facebook Marketing Trends Every Small Business Should Know in 2020

7 Facebook Marketing Trends - Chatbot Marketing

As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users on Facebook Messenger. Being able to tap into that market can turn your small business from an obscure donkey to a powerful unicorn. If you’re looking to up your game this year, here are seven Facebook marketing trends entrepreneurs should be aware of. – Guest post by Larry Kim, MobileMonkey

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Protect Your Brand: Register a Trademark

Protect Your Brand - Register your Trademark

You’ve worked hard on your unique brand identity. You have a great name for your business or service offering. Had the perfect logo designed that is unique and memorable. Your brand is now a valuable asset for your business. Many businesses don’t understand the value of registering a trademark for your identifiable assets, but doing so allows you to protect your brand in the event someone infringes on your mark.

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