If someone is willing to invest in your business, what do you promise to do that provides value to them that matters? This promise, or value proposition, needs to be based on something you do that is uniquely different from your competition.
Pay-Per-Click marketing is perhaps the most powerful marketing tool out there. Learn what Pay-Per-Click marketing involves and how it can provide a forceful boost to your bottom line. Guest post by Diana Ford
A quality website is critical to a successful inbound marketing strategy. As the central focal point of your online marketing, your website needs to be up 24×7. Building your website in WordPress gives you the ability to manage and maintain the website yourself. But if you are managing your website personally, do you have a WordPress backup strategy in place?
Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. Guest post by Andre Oentoro
You have a set of keywords that you want your business to rank for. So you write content that targets those specific keywords so you can gain visibility in search engine results. But over time, similar content targeting the same phrases gets created over and over again.
One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Guest post by Dan Martin.
Chatbots will influence the future of marketing for many small businesses. Their many benefits will help shape customer service and engagement for most businesses. Guest post by Dan Martin
Branding your small business involves projecting a strong, consistent image throughout all of your marketing regardless of whether you are using online or traditional media. A consistent online brand helps you maximize your brand presence, enabling potential customers to understand the value you provide to your clients.
Having a powerful online presence is vital for small businesses trying to grow their audiences. Platforms like Instagram are filled with millions of consumers hungry for new products and services. Businesses around the world spend over $5 billion a year marketing to Instagram users. Guest post by Miley Dowing, IT consultant with Daily Cup of Tech
Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into other social media platforms, your ad needs to click through to a landing page. These landing pages are created specifically for that campaign and optimized to convert visitors into leads and ultimately into customers.
Did you know there are more than one billion active users on Instagram around the world? And of those, roughly 90% follow at least one business. Maybe you should use Instagram for your business? Guest post by Stuart Cooke, Blog Editor at Irish Parcels
How well do you communicate your value to your ideal client? What is needed to create a powerful marketing message that helps your target know exactly how you can help them and why they should work with you and not your competition.
How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them.
LinkedIn is among the best platforms for personal (professional) branding, relationship building, and social selling. If you can improve your LinkedIn presence with a few key strategies, you can gain more visibility among your target audience. Guest post by Vaibhav Kakkar, Founder and CEO at Digital Web Solutions
In a world that’s increasingly reliant on automation, it’s no surprise that many businesses are turning to chatbots for help with running their companies. Guest post by Marjorie Hajim, SEO Manager for EMEA at RingCentral
The power of video is unlimited when it comes to digital marketing and sales. And as you’d imagine, one of the most popular platforms for video sharing is YouTube. Guest post by Amir Shahzeidi, SEO Lead at Uscreen
You finally have a powerful website and blog that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now you need to increase website traffic in order to gain visibility, grow your email list, sell your product or offer your services to the right audience.
More and more people are using mobile devices to visit websites. Mobile traffic consistently accounts for about 52.6% of total website traffic worldwide. What can you do to prevent visitors from clicking away to your competition because your site is not the user experience they have come to expect?