Email List Building: 6 Tips to Convert Visitors to Subscribers

Email List Building: 6 Tips to Convert Visitors to Subscribers

Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email Marketing Infographic, over 50% of marketers rate email marketing more effective than other marketing channels.

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Do Small Businesses Need a Strong Brand Identity?

Do Small Businesses Need a Strong Brand Identity?

Many small businesses feel that having a brand is not something necessary to successfully market their products or services. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.

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WordPress Backup Strategy – Which One is Best for You?

WordPress Backup Strategy

A quality website is critical to a successful inbound marketing strategy. As the central focal point of your online marketing, your website needs to be up 24×7. Building your website in WordPress gives you the ability to manage and maintain the website yourself. But if you are managing your website personally, do you have a WordPress backup strategy in place?

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Inbound Marketing – 5 Steps to a Winning Strategy

Inbound Marketing - 5 Steps to a Winning Strategy

Implementing an inbound marketing plan can have a major effect on the growth of your small business but it can also be a drain on an already overwhelmed small business owner. By following these five steps and outsourcing where it makes sense, you can create an inbound marketing system that gains visibility and drives traffic to your website.

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10 Ways to Increase Website Traffic

10 Ways to Increase Website Traffic

You finally have a powerful website and blog that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now you need to increase website traffic in order to gain visibility, grow your email list, sell your product or offer your services to the right audience.

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Marketing Myths You Should Ignore

10 Marketing Myths to Ignore

As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality. Small businesses have many opportunities to attract their ideal client if they put these marketing myths aside and create a practical marketing plan that will work for their business.

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Corporate Identity, Brand Identity or Brand Image

Corporate Identity, Brand Identity or Brand Image

Creating a brand identity for your small business that helps define your brand image is an important task that many neglect. But there are definitely benefits for businesses that take the time to establish their brand and use it consistently.

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Keyword Research is Target Market Research

Keyword research is target market research

Keyword research is one of the most important and valuable activities in marketing, not just search engine marketing, but marketing in general and should be the starting point of your marketing plan. Consider keyword research as a component of market research that helps us better understand what our target markets are interested in and what terms they use to find what they need.

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8 Ways to Differentiate Your Business

8 Ways to Differentiate Your Business

Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client. Being able to differentiate your business by communicating your unique capabilities that your competition does not have is paramount to attracting your ideal client.

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