The process you go through when you want to make a purchase is called the buyer’s journey. If you are marketing your business, you need to understand this journey so you can create a content marketing strategy that offers the right content at the right time.
Every business needs a powerful brand. Here are 4 branding tips to help you create one for your small business and attract clients that want to work with you.
There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads?
It’s a goal of every business to reach a wider audience and have more people recognize them. But it’s not so easy to build brand awareness, especially for those with limited resources. Guest post by Burkhard Berger
While the jury stands divided on many aspects of AI, such as ethical concerns and the ultimate fear of the unknown, today’s blog will study the diverse implications of the marriage of AI and marketing, more specifically, email marketing. – Guest post by Kevin George, Email Uplers
As I’ve been testing AI tools, I’ve discovered their potential to help small businesses create a better content marketing strategy and streamline the content creation process. This enables you to spend more time creating high-quality content that resonates with your audience.
Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client.
A conversion funnel, also known as a sales or marketing funnel, describes the process you create to attract potential buyers to your website and guide them to take some desired action. The actions can range from signing up for your email list to buying your products and services.
Adding evergreen content to your content marketing strategy has many benefits. Where creating content regularly can be hard to sustain for small businesses with fewer marketing resources, investing in evergreen content may be a better option.
There is no such thing as a marketing fluke. All of the ideas, techniques, and approaches we use in marketing, including email marketing, come from different scientific fields, especially psychology. Guest post by Travis Dillard
What is cornerstone content and how can it help your business stand out? Learn why it is important to your content marketing success and how to create cornerstone content for your business.
Every small business can benefit from having a verified Google Business Profile (formerly Google My Business) listing. It is an important step in your local SEO strategy because a complete, verified and optimized Google Business Profile increases your chances of being found.
If you have been posting on your blog for quite some time, you probably have an extensive amount of good content for your visitors. But can they easily find all the content they need? To make things simpler, you may want to investigate creating topic clusters.
Keyword research is one of the most important and valuable activities in marketing. The success of every activity that you do to market your business online depends on making the right keyword choices before you execute.
Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to “sign up” to receive their email updates?
For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers.
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Writing has certainly changed over the years. Shorter sentences and paragraphs may make it easier to consume content. But this new writing style does not excuse bad grammar in blog posts, email newsletters and other types of content marketing.