For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers.
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Writing has certainly changed over the years. Shorter sentences and paragraphs may make it easier to consume content. But this new writing style does not excuse bad grammar in blog posts, email newsletters and other types of content marketing.
Email marketing and marketing automation are terms that are used somewhat interchangeably. This can be confusing for those small businesses trying to decide which solution they need. Both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.
Technical SEO is one of the areas of search engine optimization that a small business may forget to implement. Without a focus on technical aspects of SEO, all your on-page optimization efforts could be wasted.
If your business sells a physical product, packaging is a very important aspect of your marketing strategy. Guest post by Laurie Greene
With many people using their mobile devices to search, being found in the mobile index is important to your business. Mobile SEO is an important process that ensures your website provides a great mobile user experience and appears in the search engine results.
Whether you are a new business or one that’s been around for a while, a simple marketing plan customized for your small business can help you make intelligent decisions on where you should spend your time and resources.
One of the hardest exercises for small business owners is to figure out where they should focus to grow their business. In order to focus on the important areas however, you also need to abandon those things that get in the way of you achieving your goal.
SEO is a critical digital marketing strategy. The value of SEO is that it can improve rankings and drive more traffic to your website. Small businesses should adopt SEO as one of their primary digital marketing strategies.
People spend most of their marketing efforts driving visitors to their websites. It’s absolutely an important task. But getting people to come to your website is just the first step. Once they arrive at your website, you need a strong website call to action to ensure your visitors don’t leave without establishing some type of connection with your company.
Your website is your 24 hour sales person and the foundation to all of your digital marketing efforts. It has to be the best it can be for it to be effective. This business tool has powerful effects on your business if it is built properly.
No matter how simple we make marketing, small business owners will stress trying to determine their mission, vision, goals, strategies and tactics. These are the foundation of your marketing plan.
Digital Public Relations (PR) for your small business allows more connections that build loyalty and demonstrate your brand’s value on a personal level. To ensure that your digital PR strategies work well, you need to understand what to do and what not to do. Guest post by Nicole McCray
Now that you have started started generating quality leads and building a solid opt-in email list, it’s time to start building relationships with your list with relevant email marketing campaigns.
Selecting the best target market for your business is the most important but difficult part of the marketing plan. Business owners will make many excuses when asked why they have not chosen a target because they believe that targeting limits their opportunities.
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
To win new customers, you need to be highly visible in the search engine results pages. Therefore, it is important for a small business to include search marketing strategies in their marketing plan.
