Relationship marketing is not a new concept but has increased in importance because of its effectiveness in attracting the attention of your target audience. Now with social media shining a spotlight on every small business, it is vital that you provide value to your clients while demonstrating integrity and trustworthiness.
Conducting a web presence analysis for your business is the first step in developing a strategy to help prospects find you. By searching for your business as if you were a potential client looking to buy a product or service, you will experience the first impression others experience when they click on one of your links.
As a marketing manager, you have to spend money on the most essential things. Improving your social media numbers, making advertisements throughout the net, and sometimes convincing people with influencers. Guest post by Vincze Gergő
Customer service is more important to your marketing strategy today than many business owners realize. Companies that provide excellent customer service strengthen their marketing by simplifying the task of tracking and managing the perception of your brand.
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Understand the differences and develop marketing programs that are appropriate for your audience.
Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating local SEO strategies into your marketing activities that complement your other online marketing is important to your business.
One of the benefits of being a local business is that your target audience is easier to reach than a broader geographic area. But like everything in marketing, you need to develop a sound strategy
In times of social media boom, marketers and businesses are still relying heavily on cold emailing; ever wondered why? It’s because cold emails work. Guest post by Vaibhav Namburi
A successful web presence that attracts your ideal client and makes a great first impression is now much more complex. It incorporates not only your website and blog, but also your social media profiles, business directories and review sites.
If you want your marketing to be effective, you need to treat marketing as a process – a series of actions to achieve your particular marketing goal. But unless you create a marketing system, your marketing process could be inefficient and inconsistent, producing results that are less than you had hoped.
Content marketing is creating, publishing and promoting value-based content to attract your target audience so they get to know, like and trust you. But content marketing should not be done without a well thought-out content marketing strategy.
Small businesses are looking for marketing activities that can drive traffic, increase visibility and ultimately increase sales. Two effective search marketing strategies worth considering are Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).
Content strategy and content marketing share some similarities, but they serve distinct purposes and can work together synergistically to achieve exceptional results. Explore the roles that they play and see why combining them can be a winning formula for success.
Small businesses face unique challenges when it comes to marketing. They often have limited budgets and resources, and may not have a dedicated marketing team. However, with the right marketing strategies, a small business can effectively promote their products or services and attract new customers.
The best way to improve your marketing results is to set marketing goals. Without goals that can be tracked and measured, how will you know if you are successful?
Determining what makes your business stand out from the competition can be challenging. Being able to communicate your unique capabilities that your competition does not have is important to attracting your ideal client.
When was the last time you received an email that was simply a wall of text? A powerful tool that can help you attain your goals is to use compelling visual content in your email marketing. Guest post by Kevin George
