One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Guest post by Dan Martin.
If content marketing is a main strategy for your business, then optimizing your content so people can find it must also be a key strategy. Your content needs to appeal to your audience and it also must be clear to the major search engines for them to index it properly.
A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a simple, realistic marketing plan.
Chatbots will influence the future of marketing for many small businesses. Their many benefits will help shape customer service and engagement for most businesses. Guest post by Dan Martin
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
Branding your small business involves projecting a strong, consistent image throughout all of your marketing regardless of whether you are using online or traditional media. A consistent online brand helps you maximize your brand presence, enabling potential customers to understand the value you provide to your clients.
Having a powerful online presence is vital for small businesses trying to grow their audiences. Platforms like Instagram are filled with millions of consumers hungry for new products and services. Businesses around the world spend over $5 billion a year marketing to Instagram users. Guest post by Miley Dowing, IT consultant with Daily Cup of Tech
For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers.
Your website is the virtual front door to your business and an integral part of your inbound marketing strategy. In many cases, it is the first experience people have with your brand. But when someone comes to your website, what type of first impression does it make?
Did you know there are more than one billion active users on Instagram around the world? And of those, roughly 90% follow at least one business. Maybe you should use Instagram for your business? Guest post by Stuart Cooke, Blog Editor at Irish Parcels
How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them.
Although some small businesses might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.
Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?
LinkedIn is among the best platforms for personal (professional) branding, relationship building, and social selling. If you can improve your LinkedIn presence with a few key strategies, you can gain more visibility among your target audience. Guest post by Vaibhav Kakkar, Founder and CEO at Digital Web Solutions
If you have been posting on your blog for quite some time, you probably have an extensive amount of good content for your visitors. But can they easily find all the content they need? To make things simpler, you may want to investigate creating topic clusters.