Small Business Marketing Blog, Social Media, Inbound Marketing

Yoast SEO – Guide to Content Optimization

July 10, 2019July 16, 2012 by Debra Murphy

Updated: July 10, 2019 – Small business owners really don’t need one more thing to think about when it comes to online marketing. To add anything else to our already overflowing plates will make us ineffective. But small businesses, regardless of their industry, should add a blog as the central component of their content marketing activities because creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.

Importance of a Company Tagline

June 30, 2019June 30, 2019 by Debra Murphy

Creating a company tagline is not an easy exercise, especially for a small business. A small business tagline needs to communicate the “why” of your business in a few words.

Content Strategy vs. Content Marketing – Do You Need Both?

June 7, 2019January 18, 2016 by Debra Murphy

Updated: June7, 2019 – A consistent flow of quality content is critical to implementing a successful inbound marketing strategy that will support your brand and attract your ideal client. But what content do you need and how will you create that content on a regular basis in order to remain visible to your ideal clients?

Marketing Automation vs Email Marketing

May 29, 2019September 6, 2016 by Debra Murphy

Updated: May 29, 2019 – Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

How to Launch a Successful Marketing Campaign

May 23, 2019 by Debra Murphy

Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?

Marketing Plan – Action Steps to Achieve Your Goals

April 30, 2019April 30, 2019 by Debra Murphy

A simple marketing plan is your road map for achieving your goals and guiding your decisions throughout the year. The strategic part of the plan is where you define your vision, goals and target audience for your business. But once you have that piece in place, you need your action plan that will guide you forward and help you adjust when necessary.

Simplify Marketing – Back to Marketing Basics

April 12, 2019May 6, 2014 by Debra Murphy

Updated: April 12, 2019 – Marketing a small business has become overwhelming with all the online platforms, tools and strategies. There is so much complexity with all of your choices, how do you simplify marketing so it eliminates confusion and enables you to focus on what is important? What’s the secret to choosing the right platforms, tools and strategies to maximize your web presence and drive qualified inbound leads?

Marketing Goals – Your Pathway to Success

March 26, 2019March 26, 2019 by Debra Murphy

The best way to improve your marketing results is to set marketing goals. Without goals that can be tracked and measured, how will you know if you are successful?

Market Segmentation – Refining Your Target Market

February 24, 2019February 24, 2019 by Debra Murphy

We spend a lot of time discussing how to select your target audience as part of creating an inbound marketing plan. Hopefully you know who your target audience is for your small business. But have you taken the time to further divide that target audience into smaller market segments?

6 Critical Elements to Guarantee a Successful Web Presence

February 15, 2019January 13, 2012 by Debra Murphy

Successful Web Presence - Complex Network of Information

Updated: February 15, 2019 – A successful web presence that attracts your ideal client and makes a great first impression is now much more complex. It incorporates not only your website and blog, but also your social media profiles, business directories and review sites.

Digital Marketing Assets You Must Control and Protect

January 30, 2019January 30, 2019 by Debra Murphy

Businesses need to take precautions when providing access to your digital marketing assets. Learn the risks some businesses take and what can happen if you trust them with the wrong service provider.

10 Content Marketing Benefits, Challenges and Tips

January 2, 2019August 22, 2018 by Debra Murphy

Updated: January 2, 2019 – When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy that will encourage those who are ready to buy to contact you.

Marketing Campaign Template