Marketing campaigns can take off and inspire serious growth in your small business. Even though successful marketing campaigns can result in wonderful things for your company, they can also bring challenges associated with being able to manage that small business growth. Guest post by Amanda Winstead
Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads.
Conducting a web presence analysis for your business is the first step in developing a strategy to help prospects find you. By searching for your business as if you were a potential client looking to buy a product or service, you will experience the first impression others experience when they click on one of your links.