Small Business Marketing Blog, Social Media, Inbound Marketing

How to Optimize WordPress for Better Online Visibility

October 10, 2018February 29, 2016 by Debra Murphy

Updated: October 10, 2018 – WordPress powers 30 percent of the web. Small businesses are taking advantage of the simplicity and power of this content management platform. WordPress allows you to take control of your website, making it easy to keep it updated with fresh, relevant content. But all that great content is useless if it can’t be readily found by those searching. To optimize WordPress effectively, you need to pay attention to both content and website performance.

Website Speed Impact on Inbound Marketing

October 5, 2018October 5, 2018 by Debra Murphy

We are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet the patience criteria of your visitors, they will hit the back button, sending a signal to Google that your website is not a quality user experience. That behavior over time could affect your search engine ranking.

How to Write Compelling Web Content

September 13, 2018March 10, 2015 by Debra Murphy

Updated: September 13, 2018 – Once you have your small business content strategy in place, it’s time to begin writing that compelling web content to attract attention and develop your expert reputation. One of the best places to start is with a blog of targeted, educational information that speaks to your target audience.

8 Step Formula for Writing Quality Blog Posts

September 12, 2018April 25, 2016 by Debra Murphy

Updated: September 12, 2018 – We all know that content is becoming more central to your overall marketing strategy. In fact, you will have trouble implementing any type of inbound marketing strategy if you aren’t able to produce great content. However, creating great content is difficult for most of us but the key is that you just need to start.

Creating Quality Content – Can’t Get Found Without It!

September 12, 2018February 16, 2015 by Debra Murphy

Updated: September 12, 2018 – Now that you have the who, what, where and when of your content marketing strategy, you now need to generate a regular stream of quality information across all of your content channels (blog, Facebook, Twitter, LinkedIn, YouTube, etc).

Web Presence Analysis: How Visible is Your Business?

September 4, 2018September 4, 2018 by Debra Murphy

Conducting a web presence analysis for your business is the first step in developing a powerful web presence. By searching for your business as if you were a potential client in search of a product or service, you will experience the first impression others experience when they click on one of your links. Since first impressions matter both online and offline, having this important information can help shape your digital marketing strategy.

Lead Magnets: Compelling Offers to Attract Quality Leads

September 3, 2018July 25, 2016 by Debra Murphy

Updated: September 3, 2018 – Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to “sign up” to receive their email updates?

Marketing Automation vs Email Marketing

August 31, 2018September 6, 2016 by Debra Murphy

Updated: August 31, 2018 – Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

Website Perfection = Lost Opportunities

August 29, 2018July 29, 2016 by Debra Murphy

Updated: August 29, 2018 – The beauty of marketing on the web is the fluid nature of the channel. We have the ability to evolve our web presence as we evolve our businesses. We can write and publish our content and continue to strengthen our messages as we learn what our target audience wants or needs. We can create offers, try them and if they don’t work, change as necessary. We are no longer on that elusive quest for perfection in the traditional sense.

Keyword Research is Target Market Research

August 28, 2018October 26, 2015 by Debra Murphy

Updated: August 28, 2018 – Keyword research is one of the most important and valuable activities in marketing, not just search engine marketing, but marketing in general and should be the starting point of your marketing plan. Consider keyword research as a component of market research that helps us better understand what our target markets are interested in and what terms they use to find what they need.

Keyword Research – Important for All Marketing Activities

August 27, 2018February 2, 2015 by Debra Murphy

Updated: August 27, 2018 – Many people believe that keywords are just for search engine optimization or pay-per-click marketing campaigns. Despite its common association with these activities, having a list of relevant keywords for your business is important to all marketing activities.

Tips to Improve Your Mobile Content Marketing

August 7, 2018August 7, 2018 by Debra Murphy

Implementing mobile content marketing can help you increase your conversions of visitors to leads. Consider the following activities to ensure mobile users can easily find and consume your content that builds trust in your brand.

Marketing Campaign Template