7 Facebook Marketing Trends Every Small Business Should Know in 2020

7 Facebook Marketing Trends - Chatbot Marketing

As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users on Facebook Messenger. Being able to tap into that market can turn your small business from an obscure donkey to a powerful unicorn. If you’re looking to up your game this year, here are seven Facebook marketing trends entrepreneurs should be aware of. – Guest post by Larry Kim, MobileMonkey

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Benefits of Blogging for Small Businesses

Benefits of Blogging for Small Businesses

Writing content is hard and a lot of work. Some people make it look easy, but not all of us are naturally talented writers. If we were, we’d be writing the next bestseller. But with all the benefits of blogging, we need to overcome the objections and add this task to our marketing activities.

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Website Speed Impact on Inbound Marketing

Website Speed Impact on Inbound Marketing

We are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet the patience criteria of your visitors, they will hit the back button, sending a signal to Google that your website is not a quality user experience. That behavior over time could affect your search engine ranking.

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Small Business Marketing Trends that are No Longer Trends

Small Business Marketing Trends that are No Longer Trends

It’s the time of year where posts on marketing trends are more than abundant. You can find plenty of posts on digital marketing trends. But as I was working on my content audit, I came across a couple of posts on small business marketing trends for the years 2013 and 2014. As I reviewed these, I noticed something very interesting.

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How to Perform an Effective Content Audit

How to Perform an Effective Content Audit

Many small businesses have content on their website that needs a bit of refreshing (including mine!). If your content was written more than a year ago, it may be time to schedule a content audit before you plan your content marketing activities.

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Email List Building: 6 Tips to Convert Visitors to Subscribers

Email List Building: 6 Tips to Convert Visitors to Subscribers

Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email Marketing Infographic, over 50% of marketers rate email marketing more effective than other marketing channels.

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