Inbound Marketing Mistakes to Avoid
If you are implementing inbound marketing, are you getting the results you expect? If not, you may be guilty of making some (or all) of the following inbound marketing mistakes.
Benefits of Blogging for Small Businesses
Writing content is hard and a lot of work. Some people make it look easy, but not all of us are naturally talented writers. If we were, we’d be writing the next bestseller. But with all the benefits of blogging, we need to overcome the objections and add this task to our marketing activities.
How to Optimize WordPress for Better Online Visibility
WordPress powers 35 percent of the web. Small businesses are taking advantage of the simplicity and power of this content management platform. WordPress allows you to take control of your website, making it easy to keep it updated with fresh, relevant content. But your site needs to be optimized to gain better online visibility.
Video SEO: How to Get the Most Out of Your Video Content
Videos provide an easy way for your target audience to understand your product. And if well optimized, your videos can work magic for your SERP rankings. Guest post by Gaurav Sharma, founder and CEO of Attrock
Creative Content Marketing Ideas for Your Small Business
Content marketing is an important and effective strategy for many small businesses. Creating content that your customers find useful can be a great relationship builder. But creative content marketing ideas are hard to come by, especially for small business owners.
Create a Successful Content Marketing Strategy
Content marketing is creating, publishing and promoting value-based content to attract your target audience so they get to know, like and trust you. But content marketing should not be done without a well thought-out content marketing strategy.
Lead Nurturing – Build Relationships with Future Clients
An important marketing process for all businesses is to generate leads and build your email list. And once you have people willing to give you their contact information, that’s where the real work begins.
Benefits of Video Marketing for Small Businesses
Small business owners are generally still learning or trying to navigate this unknown space of digital marketing. It can be scary and overwhelming. One of the most detrimental mistakes is not weaving video into your marketing strategy to realize all the benefits. Guest post by Sanket Shah
How to Optimize Your Website for Mobile SEO
With many people using their mobile devices to search, being found in the mobile index is important to your business. Mobile SEO is an important process that ensures your website provides a great mobile user experience and appears in the search engine results.
How to Use Micro-Influencer Marketing to Scale Your Brand
Adding user-generated content (UGC) to your marketing strategies and collaborating with micro-influencers can yield great marketing results. Guest post by Natasha Lane
Grammar Mistakes Can Ruin Your Content Marketing
I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract me from the topic of interest. The sad truth is that these grammar mistakes are found in the material of some of the top content marketing authors.
Optimize Google Business Profile for Local Visibility
Every small business can benefit from having a verified Google Business Profile (formerly Google My Business) listing. It is an important step in your local SEO strategy because a complete, verified and optimized Google Business Profile increases your chances of being found.
Evergreen Content – Critical to Your Content Marketing Strategy
Adding evergreen content to your content marketing strategy has many benefits. Where creating content regularly can be hard to sustain for small businesses with fewer marketing resources, investing in evergreen content may be a better option.
Website Audit Checklist: Increase Visibility & Generate Leads
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Is Your Website Mobile-Friendly?
Does your website work seamlessly on a mobile device? Is it easy to navigate, easy to read the content and complete your calls to action? If your website is not mobile friendly, you could be missing out on a lot of potential customers.
