Costly Marketing Mistakes Small Businesses Make

Costly Marketing Mistakes Small Businesses Make

Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results.

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Create a Website Call to Action that Converts

Website Call to Action

People spend most of their marketing efforts driving visitors to their websites. It’s absolutely an important task. But getting people to come to your website is just the first step. Once they arrive at your website, you need a strong website call to action to ensure your visitors don’t leave without establishing some type of connection with your company.

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SEO Best Practices for Small Business

SEO Best Practices for Small Business

Every small business wants to have their business rank on the first page of the search engine results. It’s pretty common knowledge that being ranked on page one increases traffic to your website and, ultimately having new customers find you. But that doesn’t happen without implementing SEO best practices.

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Benefits of a Strong Brand Identity

Benefits of a Strong Brand Identity

Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client.

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7 Facebook Marketing Trends Every Small Business Should Know in 2020

7 Facebook Marketing Trends - Chatbot Marketing

As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users on Facebook Messenger. Being able to tap into that market can turn your small business from an obscure donkey to a powerful unicorn. If you’re looking to up your game this year, here are seven Facebook marketing trends entrepreneurs should be aware of. – Guest post by Larry Kim, MobileMonkey

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Benefits of Blogging for Small Businesses

Benefits of Blogging for Small Businesses

Writing content is hard and a lot of work. Some people make it look easy, but not all of us are naturally talented writers. If we were, we’d be writing the next bestseller. But with all the benefits of blogging, we need to overcome the objections and add this task to our marketing activities.

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