Personal Branding – Is it really something new?

Resume/Brand: Is it really something new?

I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new – but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.

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