In a recent Business Week Viewpoint article called “Beware Social Media Marketing Myths”, Gene Marks highlights what he feels are 5 myths of social media marketing that small business owners should be aware of. Although all 5 of these statements as he describes are myths, this article is misleading to readers on the value of using social …
Read moreSocial Media Marketing – Myths or Reality for Small Businesses?
Whatever you call it, you still need to manage it! There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo, Manny Ramirez, Britney Spears and many other celebritites all have personal brands – some good and some not so good …
I read a lot about social media marketing. I find this area of my discipline fascinating and I have a thirst to learn as much about how to use these tools to effectively market a business as I can absorb. But every so often, the information is presented in such a way that it implies that social media marketing is a replacement for the more “traditional” marketing activities. A “tug of war” between the two, so to speak. And this concerns me.
These three terms are often confused with one another, when in reality they are quite different. Is one more important than the others? Does every business have all three? There is a difference that dictates how each should fit into your marketing effort. Corporate identity is concerned with the visual aspects of a company’s presence. …
I’m not sure if you believe in spirits or angels, but I have to write about what happened today. So once again, forgive my deviation from my marketing posts. Maybe someone can help me understand what happened as I really can’t explain it myself. Although I’m Catholic and believe in my religion, I wouldn’t say …
This is an off-topic post to briefly explain where I’ve been for the last three months. I wish I could say it was a wonderful adventure, but it was not. It was life at its worse, but it is life and we all experience it. On November 10th, my Dad passed away after two months …
I attended the Coldplay concert last night at the Boston Garden. Throughout the entire show, my focus was on the band, enjoying every moment. The garden was sold out and the crowd was a mix of young to an older crowd. I also attended several U2 concerts during their Vertigo tour and I had the same enjoyment, getting into the music, singing along with the crowd and taking part in the entire experience.
I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new – but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.
Works both Offline and Online For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. Cold calling prospects can make some of us break out in a cold sweat. One of the things that I learned early on in my business start-up days is …
I’ve been following a few posts that have been debating the purpose of having a resume in this world of social media. In Seth Godin’s post, “Why bother having a resume;?”, he posits: I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all. The rationale? It’s an excuse …
Knowing What You Should and Should Not Do Yourself Entrepreneurs and independent professionals love to do it themselves. I know, I’m one of them. But coming to grips with what you can do yourself, what you should do yourself and what you should stay completely away from is a great learning experience that will benefit …
My business is in transition. And as I contemplate this transition, I realized that this evolution is the catalyst for growth. The evolution will involve change. In a recent post, John Jantsch identifies change as the ultimate secret to business growth. And I couldn’t agree more. He provides five ways to intentionally get change into your …
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