5 Personality Traits of Successful Small Business Owners

Success Traits for Small Business Owners

The Guardian Life Small Business Research Institute published a report in June 2010 called Six Dimensions That Characterize Success-Oriented Small Business Owners. The survey is based on analysis of a survey of 1,100 small businesses with between 2 and 99 employees. These 6 dimensions include collaborative, self-fulfilled, future focused, curious, tech savvy and action oriented. …

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5 Things You Need to Know to Market Your Small Business

5 Things You Need to Know to Market Your Small Business

In conversations with small business owners, I have realized that my conversation with them takes the following structure. Business owner: I want to add viral marketing / social media / Facebook / Twitter / LinkedIn (pick your favorite platform) to my marketing efforts. Me: Of course, great idea but first who are your ideal customers …

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Facebook Profiles and Pages

There is wide-spread confusion about the difference between a Facebook Profile and a Facebook Page and how to effectively use them. I’ve recently had a few friend invitations from profiles using business names. Creating a profile in a business name is frowned upon by Facebook and you run the risk of having your account warned or …

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Law of Attraction in Marketing

Law of Attraction in Marketing

Why are business owners gun shy about selecting a target market? You can’t appeal to everyone. Then why do business owners drive themselves crazy trying to work with clients they just don’t connect with? When you identify people or businesses that you just love to work with, you enjoy your work more and you can focus on …

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High Five to Facebook

High 5 to Facebook

This week I was pleasantly surprised twice by Facebook! Pleasant Surprise Number 1 The first surprise was a credit to my Facebook account for my Ad that I ran for the Get Connected, Get Found tele-clinics in May and June. Recently, we have detected an increase in invalid clicks on Facebook. Your account was impacted …

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Social Media Marketing – Myths or Reality for Small Businesses?

Social Media Myths

In a recent Business Week Viewpoint article called “Beware Social Media Marketing Myths”, Gene Marks highlights what he feels are 5 myths of social media marketing that small business owners should be aware of. Although all 5 of these statements as he describes are myths, this article is misleading to readers on the value of using social …

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Social Media Marketing is Part of an Integrated Marketing Plan

Social Media Marketing is Marketing

I read a lot about social media marketing. I find this area of my discipline fascinating and I have a thirst to learn as much about how to use these tools to effectively market a business as I can absorb. But every so often, the information is presented in such a way that it implies that social media marketing is a replacement for the more “traditional” marketing activities. A “tug of war” between the two, so to speak. And this concerns me.

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A Gift from Dad?

A Gift From Dad

I’m not sure if you believe in spirits or angels, but I have to write about what happened today. So once again, forgive my deviation from my marketing posts. Maybe someone can help me understand what happened as I really can’t explain it myself. Although I’m Catholic and believe in my religion, I wouldn’t say …

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