Small Business Marketing Blog

Website Perfection = Lost Opportunities

Website Perfection = Lost Opportunities

The beauty of marketing on the web is the fluid nature of the channel. We have the ability to evolve our web presence as we evolve our businesses. We can write and publish our content and continue to strengthen our messages as we learn what our target audience wants or needs. We can create offers, try them and if they don’t work, change as necessary. We are no longer on that elusive quest for perfection in the traditional sense.

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5 Online Marketing Strategy Questions That Must Be Answered

5 Online Marketing Strategy Questions That Must Be Answered

There are many people who offer online marketing services. There are also many people who call themselves online marketing experts because they know how to execute a particular marketing strategy like Google Ads or Facebook advertising. All good stuff and important because digital marketing is complex. But do these experts know marketing? Or are they experts in executing a particular tactic?

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Should You Update Your Brand?

Should You Update Your Brand?

If you want your business to be taken seriously, you need to take a serious look at your brand. In the overcrowded world of the Internet, your business must uniquely stand out from others in order to attract your ideal client. It’s not good enough to just be a different color in a sea of sameness, but to be memorable because you offer something others don’t.

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Facebook Page Tagging – An Update

Facebook Page Tagging - An Update

Since I published my previous post on Facebook Tagging, I’ve received many questions from readers about their challenges trying to tag photos on Facebook Pages. Many are confused over the lack of notifications, who can be tagged and when. So, I did a few Facebook Page tagging experiments across a number of different Page types to see how or if tagging worked. Here are my discoveries.

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Facebook Tagging – How it Works for Timelines and Pages

Facebook Tagging - How it works for Timelines & Pages

Facebook tagging links a person, page or place to something you post, like a status update, photo or app activity. Facebook tagging is a useful feature because it enables you to notify a person or a business when you post something that pertains to them, letting them know that they were mentioned and it makes the post more visible in the news feed to friends or fans of the person or business you tagged if the person has set the post to be visible to friends or public.

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Losing my Mom – a Personal Loss

Josephine Rio - Debra's Mom

This is an off-topic post that I need to write to once again briefly explain my disappearance over the last month. Back in November 2008, I wrote about the loss of my Dad on November 10th. Two years and forty days later on December 20th, my Mom joined my Dad and hopefully spent Christmas with …

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A Gift from Dad?

A Gift From Dad

I’m not sure if you believe in spirits or angels, but I have to write about what happened today. So once again, forgive my deviation from my marketing posts. Maybe someone can help me understand what happened as I really can’t explain it myself. Although I’m Catholic and believe in my religion, I wouldn’t say …

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Experiencing a Painful Loss

Happy Family Memories

This is an off-topic post to briefly explain where I’ve been for the last three months. I wish I could say it was a wonderful adventure, but it was not. It was life at its worse, but it is life and we all experience it. On November 10th, my Dad passed away after two months …

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