Small Business Marketing Blog

Personal Brand or Online Reputation

Bono - Personal Brand

Whatever you call it, you still need to manage it! A personal brand and an online reputation are similar. Some people like the term personal brand. But for small businesses, we are more likely to build an online reputation based on our brand. For celebrities, they create personal brands. My favorite personal brand is Bono …

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Is Your Website Mobile Friendly?

Business product research on mobile

Mobile has caused a major shift in buyer behavior. Regardless of whether the buyer is searching for a new set of headphones or a new product for their business, they are utilizing their mobile devices to search, learn about and buy these products and services. Be sure your website is responsive and mobile friendly.

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Should You Update Your Brand?

Should You Update Your Brand?

If you want your business to be taken seriously, you need to take a serious look at your brand. In the overcrowded world of the Internet, your business must uniquely stand out from others in order to attract your ideal client. It’s not good enough to just be a different color in a sea of sameness, but to be memorable because you offer something others don’t.

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Facebook Page Tagging – An Update

Facebook Page Tagging - An Update

Since I published my previous post on Facebook Tagging, I’ve received many questions from readers about their challenges trying to tag photos on Facebook Pages. Many are confused over the lack of notifications, who can be tagged and when. So, I did a few Facebook Page tagging experiments across a number of different Page types to see how or if tagging worked. Here are my discoveries.

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Customer Service – An Overlooked Factor in Marketing

Customer Service

Customer service is more important to your marketing strategy today than many business owners realize. Because of brand exposure via social media, marketing needs to be concerned with the entire customer experience. Companies that provide excellent customer service strengthen their marketing by simplifying the task of tracking and managing the perception of your brand.

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Facebook Tagging – How it Works for Timelines and Pages

Facebook Tagging - How it works for Timelines & Pages

Facebook tagging links a person, page or place to something you post, like a status update, photo or app activity. Facebook tagging is a useful feature because it enables you to notify a person or a business when you post something that pertains to them, letting them know that they were mentioned and it makes the post more visible in the news feed to friends or fans of the person or business you tagged if the person has set the post to be visible to friends or public.

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Personal Branding – Discovering the Authentic You

Personal Branding Process

Everyone has a personal brand, but not everyone acknowledges it and manages it proactively. Some people don’t like the term “personal brand” as they feel people aren’t brands. Some people think that it is a thinly veiled term for self-promotion, publicity or image management. In fact, your personal brand is so much more. It is a way of consistently projecting a true, authentic view of you, your expertise and your promise of value to the marketplace.

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Losing my Mom – a Personal Loss

Josephine Rio - Debra's Mom

This is an off-topic post that I need to write to once again briefly explain my disappearance over the last month. Back in November 2008, I wrote about the loss of my Dad on November 10th. Two years and forty days later on December 20th, my Mom joined my Dad and hopefully spent Christmas with …

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A Gift from Dad?

A Gift From Dad

I’m not sure if you believe in spirits or angels, but I have to write about what happened today. So once again, forgive my deviation from my marketing posts. Maybe someone can help me understand what happened as I really can’t explain it myself. Although I’m Catholic and believe in my religion, I wouldn’t say …

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Experiencing a Painful Loss

Happy Family Memories

This is an off-topic post to briefly explain where I’ve been for the last three months. I wish I could say it was a wonderful adventure, but it was not. It was life at its worse, but it is life and we all experience it. On November 10th, my Dad passed away after two months …

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Lessons from a Rock Concert

U2 Vertigo Tour

I attended the Coldplay concert last night at the Boston Garden. Throughout the entire show, my focus was on the band, enjoying every moment. The garden was sold out and the crowd was a mix of young to an older crowd. I also attended several U2 concerts during their Vertigo tour and I had the same enjoyment, getting into the music, singing along with the crowd and taking part in the entire experience.

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The Balancing Act in Marketing

Balancing Act in Marketing

Knowing What You Should and Should Not Do Yourself Entrepreneurs and independent professionals love to do it themselves. I know, I’m one of them. But coming to grips with what you can do yourself, what you should do yourself and what you should stay completely away from is a great learning experience that will benefit …

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