Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads.
Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into other social media platforms, your ad needs to click through to a landing page. These landing pages are created specifically for that campaign and optimized to convert visitors into leads and ultimately into customers.
Any business owner that feels marketing is an expense and not an investment is probably going to have a difficult time keeping the business profitable. To be successful, you need to develop a mindset that views marketing as an important investment regardless of the state of the economy or other external factors.
If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking one of the most powerful tools in your arsenal. As a platform, LinkedIn offers unique marketing opportunities, especially for business-to-business marketers. Guest post by Wendy Dessler, Daily Cup of Tech
Marketing success is never guaranteed. But one thing is guaranteed – if you don’t market your business, your competition will step in and take business away from you. Marketing must become a regular daily activity if you want your business to grow and thrive.
One of the hardest exercises for small business owners is to figure out where they should focus to grow their business. Business owners are sometimes afraid to focus for fear of leaving money on the table. But to try to be everything to everybody, you confuse your audience and never achieve your true purpose.
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
You are probably wondering “what’s in it for me” when it comes to inbound marketing. It seems like a lot of work. Does it really work for lead generation?
AI is expected to yield $14 trillion additional revenue and 38% increase in profitability by the year 2035. It has helped businesses enhance their customer experience by approaching them with relevant and data-driven insights. It’s high time small businesses start making the most of this AI revolution. – Guest post by Kevin George, Email Uplers
Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results.
The simple definition, although not quite accurate, is that bounce rate is a single page visit to your website. According to Google, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server.
People spend most of their marketing efforts driving visitors to their websites. It’s absolutely an important task. But getting people to come to your website is just the first step. Once they arrive at your website, you need a strong website call to action to ensure your visitors don’t leave without establishing some type of connection with your company.
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