An important marketing process for all businesses is to generate leads and build your email list. And once you have people willing to give you their contact information, that’s where the real work begins.
Small business owners are generally still learning or trying to navigate this unknown space of digital marketing. It can be scary and overwhelming. One of the most detrimental mistakes is not weaving video into your marketing strategy to realize all the benefits. Guest post by Sanket Shah
With many people using their mobile devices to search, being found in the mobile index is important to your business. Mobile SEO is an important process that ensures your website provides a great mobile user experience and appears in the search engine results.
Adding user-generated content (UGC) to your marketing strategies and collaborating with micro-influencers can yield great marketing results. Guest post by Natasha Lane
I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract me from the topic of interest. The sad truth is that these grammar mistakes are found in the material of some of the top content marketing authors.
Every small business can benefit from having a verified Google Business Profile (formerly Google My Business) listing. It is an important step in your local SEO strategy because a complete, verified and optimized Google Business Profile increases your chances of being found.
Adding evergreen content to your content marketing strategy has many benefits. Where creating content regularly can be hard to sustain for small businesses with fewer marketing resources, investing in evergreen content may be a better option.
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Does your website work seamlessly on a mobile device? Is it easy to navigate, easy to read the content and complete your calls to action? If your website is not mobile friendly, you could be missing out on a lot of potential customers.
Email marketing is the practice of sending marketing messages to prospective and current customers via email in order to sell, educate, or build loyalty. Learn how to make eCommerce email marketing drive more sales for your small business. Guest Post by Téa Liarokapi
Email marketing and marketing automation are terms that are used somewhat interchangeably. This can be confusing for those small businesses trying to decide which solution they need. Both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.
Getting consistent results from your marketing requires that you regularly evaluate your marketing strategy, plan and programs to ensure they stay aligned with what you want to achieve. If your results aren’t what you expect, a marketing audit can help.
We all know that content is central to a successful marketing strategy. One of the best ways to publish great content is to create a blog with educational content that you can then promote to your target audience.
Just starting your e-commerce business, crossing your fingers, and hoping for the best is not enough. Marketing is an essential part of attracting more leads and expanding your business. We share eight excellent e-commerce marketing techniques and tips that you can use to grow your customer base. Guest Post by Laurie Green
There are two major aspects to inbound marketing: driving new qualified visitors to your website and then converting them into leads. You seem to be doing the first part well because your website traffic is increasing. But, the second part has you stumped.
