Keyword Research is Target Market Research

Keyword research is target market research

Keyword research is one of the most important and valuable activities in marketing, not just search engine marketing, but marketing in general and should be the starting point of your marketing plan. Consider keyword research as a component of market research that helps us better understand what our target markets are interested in and what terms they use to find what they need.

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How to Conduct a Small Business SWOT Analysis

How to Conduct a Small Business SWOT Analysis

Small business owners tend to view their businesses very tactically. Taking an objective view of your business from both an internal and external perspective can uncover a host of opportunities while highlighting potential threats. A SWOT analysis can help you evaluate your small business and the surrounding business environment that can affect its overall success.

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Content Marketing Requires a Solid Marketing Foundation

Create a solid content marketing foundation

All construction must begin with a solid foundation otherwise you risk building a structure that requires constant maintenance and repair. Effective content marketing is no different. Your content strategy must be architected and built as carefully and with as much care as the foundation of a building.

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Grammar Mistakes Can Ruin Your Content Marketing

Grammar Mistakes Can Ruin Your Content Marketing

I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract me from the topic of interest. The sad truth is that these grammar mistakes are found in the material of some of the top content marketing authors.

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Amazing Ways to Shine on Instagram With Perfect Captions

Amazing Ways to Shine on Instagram With Perfect Captions

Instagram is a fantastic platform for businesses and influencers to connect with an engaged audience. With the right images and captivating captions, businesses can stop scrollers in their tracks. However, accomplishing the latter is more challenging than one might think.  Guest post by Wendy Dessler, Daily Cup of Tech

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Website Lead Generation – Your 24 Hour Sales Person

Website Lead Generation - Your 24 Hour Sales Person

Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads.

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Landing Page Optimization Tips

Landing Page Optimization Tips

Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into other social media platforms, your ad needs to click through to a landing page. These landing pages are created specifically for that campaign and optimized to convert visitors into leads and ultimately into customers.

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