6 Reasons Why Chatbots Are the Future of Marketing
Chatbots will influence the future of marketing for many small businesses. Their many benefits will help shape customer service and engagement for most businesses. Guest post by Dan Martin
Image Optimization Tips for SEO
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
Why Your Small Business Needs a Consistent Online Brand
Branding your small business involves projecting a strong, consistent image throughout all of your marketing regardless of whether you are using online or traditional media. A consistent online brand helps you maximize your brand presence, enabling potential customers to understand the value you provide to your clients.
Importance of Links in Instagram – Best Hacks for Your Profile
Having a powerful online presence is vital for small businesses trying to grow their audiences. Platforms like Instagram are filled with millions of consumers hungry for new products and services. Businesses around the world spend over $5 billion a year marketing to Instagram users. Guest post by Miley Dowing, IT consultant with Daily Cup of Tech
Lead Generation Strategies for Small Businesses
For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers.
A Beginners Guide to Using Instagram for Business
Did you know there are more than one billion active users on Instagram around the world? And of those, roughly 90% follow at least one business. Maybe you should use Instagram for your business? Guest post by Stuart Cooke, Blog Editor at Irish Parcels
Marketing Personas – Know Your Small Business Customers
How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them.
Do Small Businesses Need a Strong Brand Identity?
Although some small businesses might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.
How to Launch a Successful Marketing Campaign
Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?
Tips To Further Improve Your LinkedIn Presence for Professional Branding
LinkedIn is among the best platforms for personal (professional) branding, relationship building, and social selling. If you can improve your LinkedIn presence with a few key strategies, you can gain more visibility among your target audience. Guest post by Vaibhav Kakkar, Founder and CEO at Digital Web Solutions
Topic Clusters Simplify Your Content Strategy and Improve SEO
If you have been posting on your blog for quite some time, you probably have an extensive amount of good content for your visitors. But can they easily find all the content they need? To make things simpler, you may want to investigate creating topic clusters.
Top Website Design Mistakes Small Businesses Make
Your website is the virtual front door to your business and an integral part of your inbound marketing strategy. In many cases, it is the first experience people have with your brand. But when someone comes to your website, what type of first impression does it make?
How to Write SEO Friendly Content for More Visibility
If you write well-optimized, high-quality content, you will improve your chances of ranking higher in the search results. But to write content that is SEO friendly, you need to do a bit of planning to do it right.
A Complete Guide to Chatbot Marketing
In a world that’s increasingly reliant on automation, it’s no surprise that many businesses are turning to chatbots for help with running their companies. Guest post by Marjorie Hajim, SEO Manager for EMEA at RingCentral
Local SEO Strategies for Higher Search Rankings
Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating local SEO strategies into your marketing activities that complement your other online marketing is important to your business.