Website Speed Impact on Inbound Marketing

Website Speed Impact on Inbound Marketing

We are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet the patience criteria of your visitors, they will hit the back button, sending a signal to Google that your website is not a quality user experience. That behavior over time could affect your search engine ranking.

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Web Presence Analysis: How Visible is Your Business?

Web Presence Analysis: How Visible is Your Business?

Conducting a web presence analysis for your business is the first step in developing a powerful web presence. By searching for your business as if you were a potential client in search of a product or service, you will experience the first impression others experience when they click on one of your links. Since first impressions matter both online and offline, having this important information can help shape your digital marketing strategy.

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Evergreen Content – A Critical Component of Your Content Strategy

Evergreen Content - A Critical Component of Your Content Strategy

Adding evergreen content to your content marketing strategy has many benefits. While creating content frequently can be hard to sustain, creating evergreen content may be a better investment, especially for smaller businesses with fewer marketing resources, because it can drive traffic for a longer period of time without the need to write more frequently.

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