Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads.
Conducting a web presence analysis for your business is the first step in developing a strategy to help prospects find you. By searching for your business as if you were a potential client looking to buy a product or service, you will experience the first impression others experience when they click on one of your links.
Once you have your small business content strategy in place, it’s time to begin writing web content that is compelling enough to attract attention and develop your expert reputation. One of the best places to start is with a blog of targeted, educational information that speaks to your target audience.