Marketing Goals – Your Pathway to Success
The best way to improve your marketing results is to set marketing goals. Without goals that can be tracked and measured, how will you know if you are successful?
Market Segmentation – Refining Your Target Market
We spend a lot of time discussing how to select your target audience as part of creating an inbound marketing plan. Hopefully you know who your target audience is for your small business. But have you taken the time to further divide that target audience into smaller market segments?
Digital Marketing Assets You Must Control and Protect
Businesses need to take precautions when providing access to your digital marketing assets. Learn the risks some businesses take and what can happen if you trust them with the wrong service provider.
10 Content Marketing Benefits, Challenges and Tips
Updated: January 2, 2019 – When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy that will encourage those who are ready to buy to contact you.
Inbound Marketing Plan for Small Businesses
Inbound marketing is a marketing strategy that uses content to attract your ideal prospects to your business. The goal is to pull your prospects to you using online activities such as social media, search engine optimization and content marketing to generate warm leads.
Marketing Communications Channel Strategy
Choosing the right marketing communications channel strategy to distribute your messages to your target audience and create a stronger relationship with them is now more complicated. With all of these choices, what’s important is to focus on selecting the right media channels for your business, both online and traditional.
Simple Marketing – Eliminate Confusion and Win New Customers
Updated: November 24, 2018 – In this complex and noisy world of too many choices, a small business can stand out from the competition by simplifying its marketing. Simple marketing also helps business owners eliminate the marketing overwhelm due to the rapidly changing digital landscape.
B2B vs B2C Marketing – Similar but Different
Updated: November 23, 2018 -Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Understand the differences and develop marketing programs that are appropriate for your audience.
Optimize Google My Business for Local Visibility
Every small business can benefit from having a verified Google My Business (GMB) listing. It is an important step in your local SEO strategy because a complete, verified and optimized Google My Business listing increases your chances of being found. When you optimize Google My Business, you make it more likely that your target audience will see your business rather than your competition.
Quarterly Marketing Review – Simple but Effective
Every 90 days you should conduct a marketing review in order to measure and track your marketing effectiveness. By reviewing your results every quarter, you can determine what is working and what is not.
Image Optimization Tips for SEO
Updated: October 17, 2018 – Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
Top Website Design Mistakes Small Businesses Make
Updated: October 12, 2018 – Your website is the virtual front door to your business and an integral part of your inbound marketing strategy. In many cases, it is the first experience people have with your brand. But when someone comes to your website, what type of first impression does it make?
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