Whether you are a new business or one that’s been around for a while, a simple marketing plan customized for your small business can help you make intelligent decisions on where you should spend your time and resources.
Every brand sends holiday email marketing campaigns to promote offers and drive conversions. Learn how to make yours stand out and have an impact. Guest post by Kevin George
Creating a company tagline is not an easy exercise, especially for a small business. A small business tagline needs to communicate the “why” of your business in a few words.
We all know that people begin their purchase with a search. But exactly how does a small business increase their online presence so that potential buyers can find you at this most opportune time?
Businesses need to take precautions when providing access to your digital marketing assets. Learn the risks some businesses take and what can happen if you trust them with the wrong service provider.
Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads.
Inbound marketing is a marketing strategy that uses content to attract your ideal prospects to your business. The goal is to pull your prospects to you using online activities such as social media, search engine optimization and content marketing to generate warm leads.
The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy.
There are many people who offer online marketing services. And many say they can help a small business develop their online marketing strategy. But do these experts know marketing? Make sure these experts ask these questions before creating an action plan.
To tap into the subconscious mind of the consumer with your marketing activities, businesses need to understand how the brain works. The human brain is constantly taking in information and sorting it into different categories. Guest post by Oscar Rodriguez
Your business has a blog but it isn’t attracting many visitors. If you are going to spend time writing valuable content, you would hope that it will get some notice. But are you optimizing your blog content so that the search engines can rank it properly?
Conducting a web presence analysis for your business is the first step in developing a strategy to help prospects find you. By searching for your business as if you were a potential client looking to buy a product or service, you will experience the first impression others experience when they click on one of your links.
What is cornerstone content and how can it help your business stand out? Get 8 steps on how to create cornerstone content for your business.
You know the challenges if you’ve ever run an email marketing campaign for your brand. Getting engagement and responses can be difficult, and people don’t always reply with your call-to-action (CTA) tactics and other techniques. Guest post by Nicole McCray
Once you have your small business content strategy in place, it’s time to begin writing web content that is compelling enough to attract attention and develop your expert reputation. One of the best places to start is with a blog of targeted, educational information that speaks to your target audience.
