As a small business, your online reputation carries significant weight and managing your digital image is crucial. What people see about us when they search influences whether they will choose us as their product or service provider.
Since OpenAI launched ChatGPT in November 2022, the world has started to take seriously the significant potential of AI in other areas, including content generation and Search Engine Optimization (SEO). Guest post by Jason Khoo
Blogging skills have evolved as the technology has evolved. People have become more savvy with how they format posts for easy reading, where to share and how to optimized them for greater visibility. But, when it comes to WordPress blog posts, one area that still gets misused is categories and tags.
Interestingly email marketing remains one of the most leveraged marketing strategies around the world. Whether small, medium, enterprise-level, or startup, any business can benefit from email marketing when done right. Guest post by Jessica Robinson
People are using voice search more often for a variety of reasons, mostly for its convenience and ease of use. As the popularity increases of mobile and virtual assistant devices, you need to make sure your content and website is optimized properly so it is visible to those using voice search.
Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?
Chatbots are revolutionizing the B2B marketing landscape. These intelligent virtual assistants transform customer interactions by providing real-time support, personalized recommendations, and seamless engagement. Guest post by Katy Flatt
We spend a lot of time discussing how to select your target audience as part of creating an inbound marketing plan. Hopefully you know who your target audience is for your small business. But have you taken the time to further divide that target audience into smaller market segments?
Relationship marketing is not a new concept but has increased in importance because of its effectiveness in attracting the attention of your target audience. Now with social media shining a spotlight on every small business, it is vital that you provide value to your clients while demonstrating integrity and trustworthiness.
Conducting a web presence analysis for your business is the first step in developing a strategy to help prospects find you. By searching for your business as if you were a potential client looking to buy a product or service, you will experience the first impression others experience when they click on one of your links.
As a marketing manager, you have to spend money on the most essential things. Improving your social media numbers, making advertisements throughout the net, and sometimes convincing people with influencers. Guest post by Vincze Gergő
What can small businesses do to stand out in a crowd? The market has become extremely noisy. Getting your ideal client to notice you is difficult. But correctly positioning your brand and communicating it to your target audience can get you noticed.
Customer service is more important to your marketing strategy today than many business owners realize. Companies that provide excellent customer service strengthen their marketing by simplifying the task of tracking and managing the perception of your brand.
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Understand the differences and develop marketing programs that are appropriate for your audience.
Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating local SEO strategies into your marketing activities that complement your other online marketing is important to your business.
One of the benefits of being a local business is that your target audience is easier to reach than a broader geographic area. But like everything in marketing, you need to develop a sound strategy
In times of social media boom, marketers and businesses are still relying heavily on cold emailing; ever wondered why? It’s because cold emails work. Guest post by Vaibhav Namburi