Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating local SEO strategies into your marketing activities that complement your other online marketing is important to your business.
I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract me from the topic of interest. The sad truth is that these grammar mistakes are found in the material of some of the top content marketing authors.
Content has become a big part of every small business marketing plan. Most online marketing strategies rely on content because without content there is nothing to optimize for search or share for visibility. We provide 10 useful tips to help you get started with content marketing.
When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy.
The power of video is unlimited when it comes to digital marketing and sales. And as you’d imagine, one of the most popular platforms for video sharing is YouTube. Guest post by Amir Shahzeidi, SEO Lead at Uscreen
You finally have a powerful website and blog that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now you need to increase website traffic in order to gain visibility, grow your email list, sell your product or offer your services to the right audience.
Patience and consistency – virtues in many aspects of your life. These same qualities are important for marketing, and even more critical for your online efforts. Putting an inbound marketing plan in motion that attracts your ideal client is something that requires stamina and determination: Stamina to continue on course for the long term no matter who says you should change; Determination to make it work and see your business succeed.
There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads?
More and more people are using mobile devices to visit websites. Mobile traffic consistently accounts for about 52.6% of total website traffic worldwide. What can you do to prevent visitors from clicking away to your competition because your site is not the user experience they have come to expect?
Having an inbound marketing strategy is the core to your online marketing efforts. Inbound marketing is the art of attracting our customers to us by providing valuable information, rather than pushing our products and services on them. Creating and sharing useful content helps the buyer move through the purchase process and makes your business more credible, trustworthy, and visible in the process.
Keyword research is one of the most important and valuable activities in marketing, not just search engine marketing, but marketing in general and should be the starting point of your marketing plan. Consider keyword research as a component of market research that helps us better understand what our target markets are interested in and what terms they use to find what they need.
What can small businesses do to stand out in a crowd? The market has become extremely noisy. Getting your ideal client to notice you is difficult. But correctly positioning your brand and communicating it to your target audience can get you noticed.
Small business owners tend to view their businesses very tactically. A SWOT analysis can help you evaluate your small business and the surrounding business environment that can affect its overall success.
All construction must begin with a solid foundation otherwise you risk building a structure that requires constant maintenance and repair. Effective content marketing is no different. Your content strategy must be architected and built as carefully and with as much care as the foundation of a building.
A service bundling strategy is a marketing tactic that involves offering multiple services as a package for a single price. Usually the price is a discounted sum of the pieces and the services are complementary.