Updated: June7, 2019 – A consistent flow of quality content is critical to implementing a successful inbound marketing strategy that will support your brand and attract your ideal client. But what content do you need and how will you create that content on a regular basis in order to remain visible to your ideal clients?
Updated: May 29, 2019 – Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.
Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?
A simple marketing plan is your road map for achieving your goals and guiding your decisions throughout the year. The strategic part of the plan is where you define your vision, goals and target audience for your business. But once you have that piece in place, you need your action plan that will guide you forward and help you adjust when necessary.
The best way to improve your marketing results is to set marketing goals. Without goals that can be tracked and measured, how will you know if you are successful?
We spend a lot of time discussing how to select your target audience as part of creating an inbound marketing plan. Hopefully you know who your target audience is for your small business. But have you taken the time to further divide that target audience into smaller market segments?
Businesses need to take precautions when providing access to your digital marketing assets. Learn the risks some businesses take and what can happen if you trust them with the wrong service provider.
Updated: January 2, 2019 – When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy that will encourage those who are ready to buy to contact you.
Inbound marketing is a marketing strategy that uses content to attract your ideal prospects to your business. The goal is to pull your prospects to you using online activities such as social media, search engine optimization and content marketing to generate warm leads.
Choosing the right marketing communications channel strategy to distribute your messages to your target audience and create a stronger relationship with them is now more complicated. With all of these choices, what’s important is to focus on selecting the right media channels for your business, both online and traditional.
Updated: November 24, 2018 – In this complex and noisy world of too many choices, a small business can stand out from the competition by simplifying its marketing. Simple marketing also helps business owners eliminate the marketing overwhelm due to the rapidly changing digital landscape.
Updated: November 23, 2018 -Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Understand the differences and develop marketing programs that are appropriate for your audience.
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