Your website is your 24 hour sales person and the foundation to all of your digital marketing efforts. It has to be the best it can be for it to be effective. This business tool has powerful effects on your business if it is built properly.
Pay-Per-Click marketing is perhaps the most powerful marketing tool out there. Learn what Pay-Per-Click marketing involves and how it can provide a forceful boost to your bottom line. Guest post by Diana Ford
A simple marketing plan is your road map for achieving your goals and guiding your decisions throughout the year. It consists of both a marketing strategy and an action plan. Learn how to create a plan for your business.
The importance of content marketing to your small business marketing strategy cannot be understated. Content marketing in conjunction with SEO is a powerful marketing strategy.
Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. Guest post by Andre Oentoro, founder of Breadnbeyond.
You have a set of keywords that you want your business to rank for. So you write content that targets those specific keywords so you can gain visibility in search engine results. But over time, similar content targeting the same phrases gets created over and over again.
One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Guest post by Dan Martin.
If content marketing is a main strategy for your business, then optimizing your content so people can find it must also be a key strategy. Your content needs to appeal to your audience and it also must be clear to the major search engines for them to index it properly.
A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a simple, realistic marketing plan.
Chatbots will influence the future of marketing for many small businesses. Their many benefits will help shape customer service and engagement for most businesses. Guest post by Dan Martin
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
Branding your small business involves projecting a strong, consistent image throughout all of your marketing regardless of whether you are using online or traditional media. A consistent online brand helps you maximize your brand presence, enabling potential customers to understand the value you provide to your clients.
Having a powerful online presence is vital for small businesses trying to grow their audiences. Platforms like Instagram are filled with millions of consumers hungry for new products and services. Businesses around the world spend over $5 billion a year marketing to Instagram users. Guest post by Miley Dowing, IT consultant with Daily Cup of Tech
For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers.
Did you know there are more than one billion active users on Instagram around the world? And of those, roughly 90% follow at least one business. Maybe you should use Instagram for your business? Guest post by Stuart Cooke, Blog Editor at Irish Parcels