Showing up in search results is still important, but it’s only the first step. Once someone visits your website, you have just a few seconds to convince them you’re the right company. That’s where Search Experience Optimization (SXO) comes in.
If your website isn’t helping you get more calls, estimate requests, and booked jobs, it’s time for a website audit. Use this website audit checklist to identify issues that could be costing you leads and revenue.
When homeowners need a plumber, roofer, HVAC contractor, electrician, landscaper, or remodeler, they usually start with a search. The challenge is that search behavior is changing quickly.
Most home service business owners know they should be doing more online. Maybe your website needs an update, your Google Business Profile isn’t fully optimized, or social media keeps getting pushed to the bottom of the list. Learn how what an online presence audit includes, why it matters and how to use it to get better leads.
Most home service business owners know they should be creating content, but they’re not sure what to write, how often to post, where to distribute it or if it’s even working. An SEO content strategy helps balance the needs of your customers with optimization efforts.
SEO helps home service businesses show up when people are actively looking for help. Understand the basics of SEO so you can be seen when homeowners have a job that needs an experienced resource.
If you want more calls and leads for your home service business, people need to be able to find you when they search online. Today, most homeowners start with Google and search for a local company that looks trustworthy and capable of doing the job.
Most small businesses serve a specific geographic market. If you’re a roofer, contractor, plumber, HVAC company, landscaper or electrician, you want to be found quickly when someone needs your local services. If you want to get more leads, local SEO is an important marketing activity.
You finally have a website you can be proud of, with messages that clearly explain how you help your clients and the value you provide. Now you need to get more website traffic in order to get visibility, grow your email list and attract your ideal client.
If you’ve noticed more “AI Overviews” or AI-generated answers at the top of search results, you’re not imagining it. Learn how to optimize content for AI Overviews and other AI search experiences with practical strategies you can apply now.
We live in an impatient society. We want immediate response to our requests and get frustrated when we have to wait for anything, especially for websites to load. If you optimize your website speed, you can prevent those premature exits, increasing customer satisfaction and confidence.
Small businesses should add a blog as the central component of their content marketing activities. Creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.
WordPress powers 43.2 percent of the web. WordPress is flexible, easy to manage, and built to grow with you. But, if your site isn’t optimized correctly, it can sit quietly on the internet while your competitors show up in search results, get the clicks, and win the business.
Landing page optimization ensures that all of your landing page elements work together to engage your visitor and maximize the conversion rate of visitors to leads. Learn how to create well-optimized landing pages.
Share of voice is an important metric for understanding how visible your business is online. Learn what it means, how to measure it, and how you can increase it through smart, consistent marketing.
