Small Business Marketing Blog Archives

Archive | SEO & Search Marketing

Google Places – Best Practices for Local Search Engine Optimization

Google Places Blended Results

Last October, Google rolled out Google Place Search, a new user interface for local search that organizes information around location. These changes merged the Google Map listings and organic results in a new way that makes it critical to pay attention to your online presence. Gone are the pack of 7 or 3 results at the top with a map, replaced by blended results that incorporate pieces of your website, your Google places listing, citations about your business from other sources and reviews from sites such as CitySearch, Yelp, Yahoo, Merchant Circle, InsiderPages and other Internet Yellow Pages sites and directories. The major objective of the change is to cluster search results around specific locations so you can more easily […]

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Is Your Business Listed in Local Search Results?

Get found in the local search results

If not, you are missing a huge opportunity! Most small business owners market their products and services to a specific geographic market and they most likely use a mix of local advertising, direct marketing, coupons and word of mouth marketing. Depending on your type of business, you may also use door hangers, flyers and site signs. These are all still relevant ways to get your name known in your geographic area. But today’s consumer is using the Internet more often to search for and evaluate local businesses. Many consumers under 40 (and many of us over 40) never look at the Yellow Pages or telephone books anymore. Searching the Internet is much more convenient. According to Google, 73% of online activity is […]

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