There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads?
There are two major aspects to inbound marketing: driving new qualified visitors to your website and then converting them into leads. You seem to be doing the first part well because your website traffic is increasing. But, the second part has you stumped.
One of the benefits of being a local business is that your target audience is easier to reach than a broader geographic area. But like everything in marketing, you need to develop a sound strategy
Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating local SEO strategies into your marketing activities that complement your other online marketing is important to your business.
You have a set of keywords that you want your business to rank for. So you write content that targets those specific keywords so you can gain visibility in search engine results. But over time, similar content targeting the same phrases gets created over and over again.
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into other social media platforms, your ad needs to click through to a landing page. These landing pages are created specifically for that campaign and optimized to convert visitors into leads and ultimately into customers.
More and more people are using mobile devices to visit websites. Mobile traffic consistently accounts for about 52.6% of total website traffic worldwide. What can you do to prevent visitors from clicking away to your competition because your site is not the user experience they have come to expect?