SEO & Search Marketing Archives ⋆ Page 2 of 2 ⋆ Masterful Marketing

SEO Best Practices – 5 Tips to Get You Noticed

March 12, 2013March 12, 2013 by Debra Murphy

A lot of great advice has been written about the new search engine optimization (SEO) rules due to the Panda and Penguin releases of Google’s algorithm. In many cases, what previously worked may no longer and some of the practices can damage the ranking of your website. If you are implementing an inbound marketing strategy, make sure you are familiar with the new, up-to-date SEO best practices and stay away from the older techniques, which will be coming in my next post, that could get your website penalized.

Local Search Marketing – Getting Found in a Crowded Local Market

January 29, 2012January 29, 2012 by Debra Murphy

Let’s face it! Your future patients, clients and customers are going to find you one of two ways: Through a referral from a family member or friend, or by searching online using keywords containing a local component. And if they look online and you aren’t there, or worse, you are there with negative reviews and an inconsistent brand, they will choose someone else to meet their needs. So in order to effectively compete, you need a high quality online presence that is consistent, controlled by you and helps your business or practice stand out from the rest.

Search Engine Marketing is not a Commodity Product

March 16, 2010 by Debra Murphy

Another week and another client calls me to ask about yet another company claiming they can optimize his website and guarantee first page placement on Google. After doing my usual research, I find a Ripoff Report by an unhappy customer who felt they were taken for a lot of money. One unhappy customer does not …

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