Mobile has caused a major shift in buyer behavior. Regardless of whether the buyer is searching for a new set of headphones or a new product for their business, they are utilizing their mobile devices to search, learn about and buy these products and services. Be sure your website is responsive and mobile friendly.
Searching the web from mobile devices is projected to overtake desktop search by 2015. Doesn’t seem surprising as it appears that people are tethered to their smartphones as if it is an extra appendage. But there is no doubt that mobile search will impact your business and your marketing activities. What are you doing now to accommodate visitors who arrive at their destination only to click away to your competition because your site is not the user experience they have come to expect?
A lot of great advice has been written about the new search engine optimization (SEO) rules due to the Panda and Penguin releases of Google’s algorithm. In many cases, what previously worked may no longer and some of the practices can damage the ranking of your website. If you are implementing an inbound marketing strategy, make sure you are familiar with the new, up-to-date SEO best practices and stay away from the older techniques, which will be coming in my next post, that could get your website penalized.
Let’s face it! Your future patients, clients and customers are going to find you one of two ways: Through a referral from a family member or friend, or by searching online using keywords containing a local component. And if they look online and you aren’t there, or worse, you are there with negative reviews and an inconsistent brand, they will choose someone else to meet their needs. So in order to effectively compete, you need a high quality online presence that is consistent, controlled by you and helps your business or practice stand out from the rest.