More and more people are using mobile devices to visit websites. Mobile traffic consistently accounts for about 52.6% of total website traffic worldwide. What can you do to prevent visitors from clicking away to your competition because your site is not the user experience they have come to expect?
Having an inbound marketing strategy is the core to your online marketing efforts. Inbound marketing is the art of attracting our customers to us by providing valuable information, rather than pushing our products and services on them.
Keyword research is one of the most important and valuable activities in marketing. Many people believe that keywords are just for search engine optimization or pay-per-click marketing campaigns. Despite its common association with these activities, having a list of relevant keywords is important to all marketing activities.
Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into other social media platforms, your ad needs to click through to a landing page. These landing pages are created specifically for that campaign and optimized to convert visitors into leads and ultimately into customers.
Every small business wants to have their business rank on the first page of the search engine results. It’s pretty common knowledge that being ranked on page one increases traffic to your website and, ultimately having new customers find you. But that doesn’t happen without implementing SEO best practices.
Search engine optimization plays a critical part in the success of your inbound marketing efforts by increasing the effectiveness of the other three pillars – content marketing, social media marketing and public relations – to drive targeted traffic to your website.
What is cornerstone content and how can it help your business stand out? Get 8 steps on how to create cornerstone content for your business.
Conducting a web presence analysis for your business is the first step in developing a powerful web presence. By searching for your business, you will experience the first impression others experience when they click on one of your links. Since first impressions matter both online and offline, having this important information can help shape your digital marketing strategy.
I get many calls from clients asking me about various companies claiming they can optimize their websites and guarantee first page placement on Google. After doing my usual research on these companies, I find reviews by unhappy customers who felt they paid a lot of money for less than stellar results.