There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads?
Every small business can benefit from having a verified Google Business Profile (formerly Google My Business) listing. It is an important step in your local SEO strategy because a complete, verified and optimized Google Business Profile increases your chances of being found.
If you have been posting on your blog for quite some time, you probably have an extensive amount of good content for your visitors. But can they easily find all the content they need? To make things simpler, you may want to investigate creating topic clusters.
Keyword research is one of the most important and valuable activities in marketing. The success of every activity that you do to market your business online depends on making the right keyword choices before you execute.
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Technical SEO is one of the areas of search engine optimization that a small business may forget to implement. Without a focus on technical aspects of SEO, all your on-page optimization efforts could be wasted.
With many people using their mobile devices to search, being found in the mobile index is important to your business. Mobile SEO is an important process that ensures your website provides a great mobile user experience and appears in the search engine results.
SEO is a critical digital marketing strategy. The value of SEO is that it can improve rankings and drive more traffic to your website. Small businesses should adopt SEO as one of their primary digital marketing strategies.
Your website is your 24 hour sales person and the foundation to all of your digital marketing efforts. It has to be the best it can be for it to be effective. This business tool has powerful effects on your business if it is built properly.
To win new customers, you need to be highly visible in the search engine results pages. Therefore, it is important for a small business to include search marketing strategies in their marketing plan.
On-page SEO is a simple task that helps search engines better understand the content and context of your web pages. Optimizing a web page properly can also drive more relevant traffic to your website.
With so much content being published daily, you need to take a strategic approach when it comes to creating content for your business. First you need a strategy for creating and distributing your content. Then you need to optimize your content so people can find it.
Videos provide an easy way for your target audience to understand your product. And if well optimized, your videos can work magic for your SERP rankings. Guest post by Gaurav Sharma, founder and CEO of Attrock
Pay-Per-Click marketing is perhaps the most powerful marketing tool out there. Learn what Pay-Per-Click marketing involves and how it can provide a forceful boost to your bottom line. Guest post by Diana Ford