SEO & Search Marketing

Keyword Research is Target Market Research

Keyword research is target market research

Keyword research is one of the most important and valuable activities in marketing. Many people believe that keywords are just for search engine optimization or pay-per-click marketing campaigns. Despite its common association with these activities, having a list of relevant keywords is important to all marketing activities.

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Landing Page Optimization Tips

Landing Page Optimization Tips

Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into other social media platforms, your ad needs to click through to a landing page. These landing pages are created specifically for that campaign and optimized to convert visitors into leads and ultimately into customers.

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SEO Best Practices for Small Business

SEO Best Practices for Small Business

Every small business wants to have their business rank on the first page of the search engine results. It’s pretty common knowledge that being ranked on page one increases traffic to your website and, ultimately having new customers find you. But that doesn’t happen without implementing SEO best practices.

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Web Presence Analysis: How Visible is Your Business?

Web Presence Analysis: How Visible is Your Business?

Conducting a web presence analysis for your business is the first step in developing a powerful web presence. By searching for your business, you will experience the first impression others experience when they click on one of your links. Since first impressions matter both online and offline, having this important information can help shape your digital marketing strategy.

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