Every small business can benefit from having a verified Google My Business (GMB) listing. It is an important step in your local SEO strategy because a complete, verified and optimized Google My Business listing increases your chances of being found. When you optimize Google My Business, you make it more likely that your target audience will see your business rather than your competition.
WordPress powers 30 percent of the web. Small businesses are taking advantage of the simplicity and power of this content management platform. WordPress allows you to take control of your website, making it easy to keep it updated with fresh, relevant content. But all that great content is useless if it can’t be readily found by those searching. To optimize WordPress effectively, you need to pay attention to both content and website performance.
Conducting a web presence analysis for your business is the first step in developing a powerful web presence. By searching for your business as if you were a potential client in search of a product or service, you will experience the first impression others experience when they click on one of your links. Since first impressions matter both online and offline, having this important information can help shape your digital marketing strategy.
I get many calls from clients asking me about various companies claiming they can optimize their websites and guarantee first page placement on Google. After doing my usual research on these companies, I find reviews by unhappy customers who felt they paid a lot of money for less than stellar results.
Mobile has caused a major shift in buyer behavior. Regardless of whether the buyer is searching for a new set of headphones or a new product for their business, they are utilizing their mobile devices to search, learn about and buy these products and services. Be sure your website is responsive and mobile friendly.