Small Business Marketing Blog Archives

Archive | SEO & Search Marketing

“Welcome” is Not a Useful Keyword – 10 On Page SEO Tips

How useful is "Welcome" as your homepage title for your SEO?

It’s nice to be friendly and welcome your visitors to your website, but unless you are in the hospitality business, using Welcome! as your home page header and title is wasting valuable real estate when it comes to SEO (search engine optimization). You can have welcoming content for your visitors without sacrificing the best practices of SEO. Remember that a website is your primary tool for marketing your business online and you need to do what it takes to ensure your website is found. For those business owners that are writing the content for their website, keep these following on page SEO tips handy. Rather than provide the list in order of priority from an SEO perspective, I will present […]

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Is Your Business Listed in Local Search Results?

Get found in the local search results

If not, you are missing a huge opportunity! Most small business owners market their products and services to a specific geographic market and they most likely use a mix of local advertising, direct marketing, coupons and word of mouth marketing. Depending on your type of business, you may also use door hangers, flyers and site signs. These are all still relevant ways to get your name known in your geographic area. But today’s consumer is using the Internet more often to search for and evaluate local businesses. Many consumers under 40 (and many of us over 40) never look at the Yellow Pages or telephone books anymore. Searching the Internet is much more convenient. According to Google, 73% of online activity is […]

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