There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads?
What is cornerstone content and how can it help your business stand out? Learn why it is important to your content marketing success and how to create cornerstone content for your business.
Keyword research is one of the most important and valuable activities in marketing. The success of every activity that you do to market your business online depends on making the right keyword choices before you execute.
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Technical SEO is one of the areas of search engine optimization that a small business may forget to implement. Without a focus on technical aspects of SEO, all your on-page optimization efforts could be wasted.
With many people using their mobile devices to search, being found in the mobile index is important to your business. Mobile SEO is an important process that ensures your website provides a great mobile user experience and appears in the search engine results.
SEO is a critical digital marketing strategy. The value of SEO is that it can improve rankings and drive more traffic to your website. Small businesses should adopt SEO as one of their primary digital marketing strategies.
Your website is your 24 hour sales person and the foundation to all of your digital marketing efforts. It has to be the best it can be for it to be effective. This business tool has powerful effects on your business if it is built properly.
To win new customers, you need to be highly visible in the search engine results pages. Therefore, it is important for a small business to include search marketing strategies in their marketing plan.
On-page SEO is a simple task that helps search engines better understand the content and context of your web pages. Optimizing a web page properly can also drive more relevant traffic to your website.
With so much content being published daily, you need to take a strategic approach when it comes to creating content for your business. First you need a strategy for creating and distributing your content. Then you need to optimize your content so people can find it.
We all know that people begin their purchase with a search. But exactly how does a small business increase their online presence so that potential buyers can find you at this most opportune time?
If you write well-optimized, high-quality content, you will improve your chances of ranking higher in the search results. But to write content that is SEO friendly, you need to do a bit of planning to do it right.
Conducting a web presence analysis for your business is the first step in developing a strategy to help prospects find you. By searching for your business as if you were a potential client looking to buy a product or service, you will experience the first impression others experience when they click on one of your links.
The challenge for most small businesses is to create a strong web presence as the foundation of their inbound marketing efforts so that search, social and content marketing strategies are effective.
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
WordPress powers 35 percent of the web. Small businesses are taking advantage of the simplicity and power of this content management platform. WordPress allows you to take control of your website, making it easy to keep it updated with fresh, relevant content. But your site needs to be optimized to gain better online visibility.
Videos provide an easy way for your target audience to understand your product. And if well optimized, your videos can work magic for your SERP rankings. Guest post by Gaurav Sharma, founder and CEO of Attrock