Since OpenAI launched ChatGPT in November 2022, the world has started to take seriously the significant potential of AI in other areas, including content generation and Search Engine Optimization (SEO). Guest post by Jason Khoo
People are using voice search more often for a variety of reasons, mostly for its convenience and ease of use. As the popularity increases of mobile and virtual assistant devices, you need to make sure your content and website is optimized properly so it is visible to those using voice search.
Conducting a web presence analysis for your business is the first step in developing a strategy to help prospects find you. By searching for your business as if you were a potential client looking to buy a product or service, you will experience the first impression others experience when they click on one of your links.
Everyone knows that your blog post needs eye-catching images to help capture the interest of the reader. Using the right images can keep visitors on your page longer and generate more traffic. Unfortunately most authors simply upload images without thought to proper image optimization.
Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating local SEO strategies into your marketing activities that complement your other online marketing is important to your business.
One of the benefits of being a local business is that your target audience is easier to reach than a broader geographic area. But like everything in marketing, you need to develop a sound strategy
Small businesses are looking for marketing activities that can drive traffic, increase visibility and ultimately increase sales. Two effective search marketing strategies worth considering are Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).
There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads?
What is cornerstone content and how can it help your business stand out? Learn why it is important to your content marketing success and how to create cornerstone content for your business.
Every small business can benefit from having a verified Google Business Profile (formerly Google My Business) listing. It is an important step in your local SEO strategy because a complete, verified and optimized Google Business Profile increases your chances of being found.
Keyword research is one of the most important and valuable activities in marketing. The success of every activity that you do to market your business online depends on making the right keyword choices before you execute.
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Technical SEO is one of the areas of search engine optimization that a small business may forget to implement. Without a focus on technical aspects of SEO, all your on-page optimization efforts could be wasted.
With many people using their mobile devices to search, being found in the mobile index is important to your business. Mobile SEO is an important process that ensures your website provides a great mobile user experience and appears in the search engine results.
SEO is a critical digital marketing strategy. The value of SEO is that it can improve rankings and drive more traffic to your website. Small businesses should adopt SEO as one of their primary digital marketing strategies.
Your website is your 24 hour sales person and the foundation to all of your digital marketing efforts. It has to be the best it can be for it to be effective. This business tool has powerful effects on your business if it is built properly.
To win new customers, you need to be highly visible in the search engine results pages. Therefore, it is important for a small business to include search marketing strategies in their marketing plan.
On-page SEO is a simple task that helps search engines better understand the content and context of your web pages. Optimizing a web page properly can also drive more relevant traffic to your website.