SEO & Search Marketing

Web Presence Analysis: How Visible is Your Business?

Web Presence Analysis: How Visible is Your Business?

Conducting a web presence analysis for your business is the first step in developing a powerful web presence. By searching for your business as if you were a potential client in search of a product or service, you will experience the first impression others experience when they click on one of your links. Since first impressions matter both online and offline, having this important information can help shape your digital marketing strategy.

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How to Optimize WordPress for Better Online Visibility

How to Optimize WordPress

Last updated: October 10, 2018 – WordPress powers 30 percent of the web. Small businesses are taking advantage of the simplicity and power of this content management platform. WordPress allows you to take control of your website, making it easy to keep it updated with fresh, relevant content. But all that great content is useless if it can’t be readily found by those searching. To optimize WordPress effectively, you need to pay attention to both content and website performance.

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Keyword Research is Target Market Research

Keyword research is target market research

Last updated: August 28, 2018 – Keyword research is one of the most important and valuable activities in marketing, not just search engine marketing, but marketing in general and should be the starting point of your marketing plan. Consider keyword research as a component of market research that helps us better understand what our target markets are interested in and what terms they use to find what they need.

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Web Presence Optimization – The Inbound Marketing Foundation

web presence optimization

Having an inbound marketing strategy is the core to your online marketing efforts. Inbound marketing is the art of attracting our customers to us by providing valuable information, rather than pushing our products and services on them. Creating and sharing useful content helps the buyer move through the purchase process and makes your business more credible, trustworthy, and visible in the process.

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Keyword Research – Important for All Marketing Activities

Importance of Keyword Research

Last Updated: August 27, 2018 – The topic of doing keyword research came up recently in a conversation with a client. Many people believe that keywords are just for search engine optimization or pay-per-click marketing campaigns. Despite its common association with these activities, having a list of relevant keywords for your business is important to all marketing activities. In fact, being successful in search is a cornerstone for inbound marketing.

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Impact of Mobile Search – Is Your Marketing Ready?

Searching the web from mobile devices is projected to overtake desktop search by 2015. Doesn’t seem surprising as it appears that people are tethered to their smartphones as if it is an extra appendage. But there is no doubt that mobile search will impact your business and your marketing activities. What are you doing now to accommodate visitors who arrive at their destination only to click away to your competition because your site is not the user experience they have come to expect?

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