We all know that people begin their purchase with a search. But exactly how does a small business increase their online presence so that potential buyers can find you at this most opportune time?
Your business has a blog but it isn’t attracting many visitors. If you are going to spend time writing valuable content, you would hope that it will get some notice. But are you optimizing your blog content so that the search engines can rank it properly?
Conducting a web presence analysis for your business is the first step in developing a strategy to help prospects find you. By searching for your business as if you were a potential client looking to buy a product or service, you will experience the first impression others experience when they click on one of your links.
What is cornerstone content and how can it help your business stand out? Get 8 steps on how to create cornerstone content for your business.
The challenge for most small businesses is to create a strong web presence as the foundation of their inbound marketing efforts so that search, social and content marketing strategies are effective.
WordPress powers 35 percent of the web. Small businesses are taking advantage of the simplicity and power of this content management platform. WordPress allows you to take control of your website, making it easy to keep it updated with fresh, relevant content. But your site needs to be optimized to gain better online visibility.
Videos provide an easy way for your target audience to understand your product. And if well optimized, your videos can work magic for your SERP rankings. Guest post by Gaurav Sharma, founder and CEO of Attrock
With many people using their mobile devices to search, being found in the mobile index is important to your business. Mobile SEO is an important process that ensures your website provides a great mobile user experience and appears in the search engine results.
Every small business can benefit from having a verified Google Business Profile (formerly Google My Business) listing. It is an important step in your local SEO strategy because a complete, verified and optimized Google Business Profile increases your chances of being found.
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Does your website work seamlessly on a mobile device? Is it easy to navigate, easy to read the content and complete your calls to action? If your website is not mobile friendly, you could be missing out on a lot of potential customers.
There are two major aspects to inbound marketing: driving new qualified visitors to your website and then converting them into leads. You seem to be doing the first part well because your website traffic is increasing. But, the second part has you stumped.
One of the benefits of being a local business is that your target audience is easier to reach than a broader geographic area. But like everything in marketing, you need to develop a sound strategy
Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating local SEO strategies into your marketing activities that complement your other online marketing is important to your business.
Keyword research is important to SEO and many types of marketing campaigns. Before you launch a marketing campaign, spend time on researching topics for your content. If you aren’t doing that, you are missing out on data that can make or break your campaign.