Quality User Experience for All Devices
Your website is the central hub to your online marketing plan. Without a quality web presence, you risk losing clients before you have a chance to interact with them.
Your professional website should:
- Reflect your company in all aspects of the business
- Make it easy for your prospects to find and connect with you on their terms
- Help you attract more visitors and turn them into customers.
For clients who work with me on their marketing efforts, I provide a custom designed, responsive WordPress website. We use the premium theme framework GeneratePress by Tom Usborne. GeneratePress is lightweight, highly customizable, responsive and powerful, reducing the need for custom development.
I have standardized on the WordPress block editor. We augment the block editor with GenerateBlocks, also by Tom Usborne, for page layout and to create your design. GenerateBlocks provides additional page builder type features to the WordPress block editor. This ensures that your online marketing efforts get off on the right foot. Using the WordPress block editor makes updating your website simple. This will help you keep your content fresh and up-to-date.
Mobile Friendly – No Longer an Option
WordPress makes it easy for you to update and maintain a fresh quality web presence. I highly recommend that small business owners use the self-hosted WordPress platform for their site because:
- It provides a comprehensive content management system in addition to blogging platform, enabling you to create a powerful site
- It is easy to use, helping you keep the content fresh and relevant for readers
- The theme and plugin developers stay current on the latest trends and provide key features such as responsive design, eCommerce support, membership sites and more without hiring a developer
- There are many WordPress web developers available to help you make changes when you need a bit of technical help
- It is provided as a free add-on as part of your hosting environment!
Mobile has caused a major shift in buyer behavior. According to research, mobile search is goal-oriented and conducted to help make a decision. Whether the buyer is searching for a new set of headphones or a new product for their business, they are utilizing their mobile devices to search, learn about and buy these products and services.
If your website isn’t mobile friendly, your business may not be visible to those searching on their smartphone. According to Google, mobile pages that provide a poor search experience could be demoted in rankings or displayed with a warning in mobile search results.
Marketing First, Technology Second
The benefit of working with me is that we focus on marketing during the website development process. This enables your website to connect with your target audience. Our websites are easy to maintain and update, helping you take control of all aspects of your online presence so that your brand is projected accurately to the world.
Plus our WordPress websites include keyword phrase analysis and Search Engine Optimization (SEO) as an integral part of the project. SEO helps your website become visible by someone searching for what you have to offer. You can be sure that your website will have elements required for it to be found by your target audience.
But technology is still important
Besides only working with WordPress and the premium theme framework listed above, we only recommend hosting companies that provide the Let’s Encrypt SSL certificates. Let’s Encrypt is a certificate authority that provides free X.509 certificates for Transport Layer Security (TLS) encryption. They have implemented an automated process designed to eliminate the complexities of manual creation, validation, signing, installation and renewal of certificates for secure websites.
Securing your website with encryption is not only good for your visitors, it is also good for your search engine rankings. Visiting a website using an HTTP connection will prompt the message “Not secure” in the web browser’s address bar. This could deter users from accessing your website, It also makes your business look out of touch, resulting in the loss of potential customers. Google has already been using the presence of an SSL certificate as a ranking signal and rewards secure sites with small ranking boosts.
I received an inbound lead for drainage work. The person who sent it said “when I saw your website, it gave me confidence that your company has the knowledge and experience we need”. Thanks for making sure my company is highly visible on the web and projects a professional image to those looking for our excavation services.