Relationship marketing is not a new concept but has increased in importance because of its effectiveness in attracting the attention of your target audience. The use of social media has put a spotlight on your business making it vital that you provide value to your clients while demonstrating integrity and trustworthiness. This ensures you have a loyal, happy customer base and a quality reputation.
When everything you do revolves around your community – customers, fans, followers, employees, etc. – the answer is clear. You will have the reputation, loyalty and love that keeps your business alive and thriving. You will have a connection with your audience, and that’s the key to success for your company. Guest post by Laura Briere, president of Vision Advertising.