Most marketers and entrepreneurs understand the benefits of using social proof to reach their professional goals. Adding even the most basic form of social proof to your business website can have a tremendously positive impact. Guest post by Natasha Lane
Customer reviews of a business have taken on an influential role in its success and brand building. A vast majority of customers use them as a gauge for quality and reliability in the businesses or brands they want to support. Guest post by Burkhard Berger
Managing your online reputation is no longer optional. It needs a simple strategy that combines monitoring what is available about you and responding appropriately. This will ensure your business is not unknowingly damaged by negative comments.
Relationship marketing is not a new concept but has increased in importance because of its effectiveness in attracting the attention of your target audience. The use of social media has put a spotlight on your business making it vital that you provide value to your clients while demonstrating integrity and trustworthiness. This ensures you have a loyal, happy customer base and a quality reputation.
When everything you do revolves around your community – customers, fans, followers, employees, etc. – the answer is clear. You will have the reputation, loyalty and love that keeps your business alive and thriving. You will have a connection with your audience, and that’s the key to success for your company. Guest post by Laura Briere, president of Vision Advertising.