Personal Brand Archives ⋆ Masterful Marketing

Personal Branding – Discovering the Authentic You

January 22, 2012January 22, 2012 by Debra Murphy

Everyone has a personal brand, but not everyone acknowledges it and manages it proactively. Some people don’t like the term “personal brand” as they feel people aren’t brands. Some people think that it is a thinly veiled term for self-promotion, publicity or image management. In fact, your personal brand is so much more. It is a way of consistently projecting a true, authentic view of you, your expertise and your promise of value to the marketplace.

Showcase Your Skills with Social Media

May 19, 2010May 19, 2010 by Debra Murphy

The competitive environment surrounding us encourages those who wish to succeed to learn how to market themselves effectively. Whether you are applying for a job, trying to win a client, or in some cases, applying to a university, using social media to present the real you can make be difference between you getting noticed or …

Personal Brand or Online Reputation

April 6, 2009April 6, 2009 by Debra Murphy

Whatever you call it, you still need to manage it! There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo, Manny Ramirez, Britney Spears and many other celebritites all have personal brands – some good and some not so good …

Personal Branding – Is it really something new?

July 8, 2008July 8, 2008 by Debra Murphy

I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new – but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.

Visibility + Credibility = Profitability

April 2, 2008April 2, 2008 by Debra Murphy

Works both Offline and Online For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. Cold calling prospects can make some of us break out in a cold sweat. One of the things that I learned early on in my business start-up days is …

A Résumé or a Social Media Portfolio?

March 28, 2008March 28, 2008 by Debra Murphy

I’ve been following a few posts that have been debating the purpose of having a resume in this world of social media. In Seth Godin’s post, “Why bother having a resume;?”, he posits: I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all. The rationale? It’s an excuse …

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