Everyone has a personal brand, but not everyone acknowledges it and manages it proactively. Some people don’t like the term “personal brand” as they feel people aren’t brands. Some people think that it is a thinly veiled term for self-promotion, publicity or image management. In fact, your personal brand is so much more. It is a way of consistently projecting a true, authentic view of you, your expertise and your promise of value to the marketplace.
The competitive environment surrounding us encourages those who wish to succeed to learn how to market themselves effectively. Whether you are applying for a job, trying to win a client, or in some cases, applying to a university, using social media to present the real you can make be difference between you getting noticed or being overlooked. Social media enables many to showcase skills that may not be evident otherwise. Using only the written word is sometimes not enough to evaluate a candidate, especially when it may be more important for a person to fit into the organization from a personality, culture and attitude perspective than just in aptitude. By using social media, people can get a sense of who […]
Whatever you call it, you still need to manage it! There’s a lot of conversation about the term personal brand. My favorite personal brand is Bono (no surprise here), but Tom Brady, Madonna, J. Lo, Manny Ramirez, Britney Spears and many other celebritites all have personal brands – some good and some not so good at times. As small business owners in the social media world, it’s not about creating a celebrity-like image but about establishing your reputation and managing how you are perceived by others, especially those who may want to do business with you. Building and nurturing a consistent reputation for what you are good at (your differentiation) is something you should strive for to make finding your ideal client that […]
I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new – but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.
In this era of social media and our ability to effectively connect and build relationships with so many folks around the world, why do some people think that by filling out my contact form, I would ever consider outsourcing client work to them?
The way to gain visibility for your blog is to make it an ongoing marketing project. Do all the marketing basics that you would do for any activity: pick your target audience, understand what they need and how you fulfill that need, speak to them in terms they understand and provide useful, relevant information.
In the workshop I gave last week: Personal Branding: Promote Your Expertise using Social Media, we discussed the importance of being authentic and transparent when developing your personal brand. With the ease of social media, what you do exposes a little bit more of your personality each time. You no longer can put on a false face and get away with it. You need to manage your online reputation to ensure you always come across to others as you want to be presented. In this world of always connected, everyone is important, every email is important and everyone who visits your blog or social network profile needs to see the authentic you. Listen to Gary Vaynerchuk in these two video blog posts. […]
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Works both Offline and Online For many thinking of starting their own businesses, the fear of finding clients can paralyze them enough to sabotage their efforts. Cold calling prospects can make some of us break out in a cold sweat. One of the things that I learned early on in my business start-up days is that there are other ways to find clients. When you have worked in corporate America for your entire career, one of the skills you didn’t learn was how to network. As a business owner, networking is one of the best ways to get clients and today, adding social networking to the mix makes your ability to find business that much easier. One of the first […]
I’ve been following a few posts that have been debating the purpose of having a resume in this world of social media. In Seth Godin’s post, “Why bother having a resume;?”, he posits: I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all. The rationale? It’s an excuse to reject you. A resume makes you ordinary. And I agree. Having a boring, play by the rules resume can be the kiss of death. When I was a hiring manager at my last company, I had a recruiter begging me to meet with a candidate of his for a technical marketing position I had open. I told him based on her resume, she didn’t have […]
I had the opportunity to be a guest on the morning show at WCRN 830 True Talk Radio hosted by Maurice Lewis who was in for Peter Blute. Joining me was Jack Cutone. The discussion centered around the presentation I did last week on the value of personal branding at Jack’s class at Quinsigamond College called “Business Administration Capstone”. The goal of this course is to prepare these business students for making the transition from school to work. Whether you are just coming out of college or have been out in the market for a while, there are two challenges that I want to impress on people: You need to let your passion drive your career choice. You need to differentiate yourself from others […]