Personal Brand

Personal Branding – Discovering the Authentic You

Personal Branding Process

Everyone has a personal brand, but not everyone acknowledges it and manages it proactively. Some people don’t like the term “personal brand” as they feel people aren’t brands. Some people think that it is a thinly veiled term for self-promotion, publicity or image management. In fact, your personal brand is so much more. It is a way of consistently projecting a true, authentic view of you, your expertise and your promise of value to the marketplace.

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Personal Branding – Is it really something new?

Resume/Brand: Is it really something new?

I attended a great event last night held by Next Level Executives on personal branding. This event got me thinking that developing your reputation is nothing new – but doing so on such a global basis is what brings the overwhelming nature of personal branding to many business owners. Throughout my entire career, I have had to manage my reputation and “brand” from job to job. How many times were we told never to burn bridges because you never know when you will cross paths with that person again.

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Personal Brand, Transparency & Authenticity

In the workshop I gave last week: Personal Branding: Promote Your Expertise using Social Media, we discussed the importance of being authentic and transparent when developing your personal brand. With the ease of social media, what you do exposes a little bit more of your personality each time. You no longer can put on a false …

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A Résumé or a Social Media Portfolio?

Resume/Brand: Is it really something new?

I’ve been following a few posts that have been debating the purpose of having a resume in this world of social media. In Seth Godin’s post, “Why bother having a resume;?”, he posits: I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all. The rationale? It’s an excuse …

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