Masterful Marketing® Game Plan

A 3-Phased Approach to Your Marketing Services

Strategy without Execution is a Waste of Time; Execution without Strategy is a Waste of Money

Our 3 Phase Masterful Marketing® Game Plan is designed for small business owners. It’s broken down into two phases:

Development of a responsive WordPress website and consistent use of your brand across all of your social media profiles.

Creation of your marketing plan and coaching to master the marketing skills required to successfully create online visibility.

This gives you the time to focus on learning what it takes to successfully market your business.

Working with you, I ensure that you:

Understand what marketing strategies will work for you based on your overall marketing goals.

Learn how to plan and implement inbound marketing funnels to attract the right visitors to your website and convert them into leads.

Put activities in place to nurture your leads so you turn them into customers.

Know how to measure your marketing effectiveness so you can continue to do what works and eliminate those that fail.

Implement a high-performance system to catapult your business results.

This package helps you:

Understand the impression your business makes when seen online

Create a simple inbound marketing plan to generate quality leads

Define the strategies to build a solid web presence that works for your business

Implement a repeatable marketing system

Maintain consistency in your brand, visibility and message

Work on the right thing right now depending on your stage of business.

Masterful Marketing Game Plan

Online Marketing Game Plan

Client Testimonials

Before I met Debra, I hired another firm to design and optimize my website.  SIX months later, I had a total of ZERO contacts!  I knew I needed help, and I knew I needed a small-business marketing expert. That’s when Debra stepped in. Not only did she help me optimize the flow, content, and functionality of my… “Scott Santarelli”

Scott G. Santarelli, Ph.D.

At the end of the six month program, you are armed with knowledge about how to market your business efficiently and effectively. You now have the information you need to choose whether you market your business yourself or outsource execution to an agency.

Our Signature Service Designed to Help You Master Inbound Marketing

3 Phases of the Masterful Marketing® Game Plan

Phase 1 - Build the Web Presence Foundation

Before you can implement any marketing efforts, you must have a professionally developed website as the central hub. Your web presence must project a consistent brand everywhere it can be found in the search engine results.

It is our responsibility to create your website that reflects your company in all aspects of the business. We implement basic on-page SEO techniques to make it easy for your prospects to find and connect with you on their terms.

A pretty website that looks nice but doesn't work for you is a waste of time and money. Your website must convince your visitor that you understand their needs and also why you are the right business to solve their problem. When we create your quality web presence, you can be sure that your message gets accurately delivered to your target audience.

Phase 2 - Develop the marketing strategy and plan

The marketing plan defines how we will market your business, what strategies to use and the action plan to map out your tasks. The following make up your marketing plan:

Business review – discusses your business vision and your competitive landscape.

Strategic positioning – defines your target audience, the problems you solve, the key benefit of working with you and your core value proposition.

Outcome goals – guides you towards your vision.

Marketing strategies - determines what we will use to achieve your goals.

Action plan – defines the projects and tasks associated with each strategy.

Editorial calendar – lays out the content, format, timing and channels of distribution.

Phase 3 - Implement strategy and accountability sessions

Once the website is nearing completion, you will be given access to it to begin to understand how to manage and maintain the site yourself. We will then use strategy sessions to discuss how you create an even larger presence on the Internet.

Some of the specific areas we cover during strategy sessions include:

Identifying your primary keywords and where to use them

Creating your content strategy and the types of content should you produce and why

Implementing on-page SEO to ensure your website content are optimized

Using WordPress to update your website content and begin blogging

Writing compelling blog posts so they are easy to consume

Defining the right social media strategy for your business and how to use social media to drive traffic to your website

Creating your inbound marketing system to generate leads

Defining your email marketing strategy and how to grow your email list

What you should be working on right now to get the best results.

About Debra

Debra Murphy - Marketing Coach & Trusted Marketing Advisor

Your trusted marketing partner passionate about your success. Let me help you build a strong digital footprint and use it to increase visibility and generate inbound leads. Read more »

90 Day Year®

Peak Performance System
90 Day Year Certified Partner

90 Day Year® Peak Performance System helps you achieve inevitable outcomes in your business with more speed, focus and efficiency than ever before.

This system helps me grow my business and stay on track. As a 90 Day Year® Certified Partner, I use this system to help you get better results. Learn more »

Masterful Marketing® Game Plan - The "Do It With You" Approach to Marketing

What You Get

Marketing plan created uniquely for your business

Custom responsive WordPress website that projects your brand consistently across all devices. If you already have a WordPress website, we will analyze the website and make recommendations on how to make your website more effective

Review of your social media profiles with recommendations

Minimum of (2) hours of strategy and accountability sessions per month for six (6) months via Zoom with recordings

Unlimited email access to me to answer your questions and help you get unstuck when necessary

Brief phone conversations to get unstuck when necessary

Other resources and tools as needed

Each strategy session you get my full attention for 60 minutes and a recording of the call. In my experience, no one can take notes fast enough and participate in our conversation at the same time!

I want us to discuss your challenges, brainstorm your strategies and help you make progress so our sessions are of the highest value to you.

How this package helps you

There are many benefits to participating in the Masterful Marketing Game Plan. Most important, though, is that you learn the right strategies and tactics you need for your business. In addition, you:

Understand how your business appears to visitors online

Get a simple inbound marketing plan to generate quality leads

Define the strategies to build a solid web presence that works for your business

Implement a repeatable marketing system

Learn the importance of consistency in your brand, visibility and message

Work on the right thing right now depending on your stage of business.

At the end of the six month program, you are armed with knowledge about how to market your business efficiently and effectively.

You now have the information you need to decide whether you want to market your business yourself or outsource to an agency.

If you decide to market your business yourself, you have the option to continue the 2 hours of strategy and accountability calls per month for a small monthly fee. We utilize the 90 Day Year™ Peak Performance System to help you stay on track.

Is this Program Right for You?

This powerful, comprehensive program is offered to you for 6 monthly payments starting at $1,000* per month.

If you are an independent professional or small business owner who wants a structured relationship to ensure success and is willing to invest the resources, time, energy and money, to market your passion successfully, the Online Marketing Game Plan is ideal. You will learn how to use the online tools available to market your business and ensure success.

* Monthly fees may vary based on your requirements.

Are you ready to take control of your marketing and commit to investing in your business?

Contact us to see how we can help.