Marketing Strategy

5 Online Marketing Strategy Questions That Must Be Answered

5 Online Marketing Strategy Questions That Must Be Answered

There are many people who offer online marketing services. There are also many people who call themselves online marketing experts because they know how to execute a particular marketing strategy like Google Ads or Facebook advertising. All good stuff and important because digital marketing is complex. But do these experts know marketing? Or are they experts in executing a particular tactic?

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Mission, Vision, Goals, Strategies and Tactics

Mission, Vision, Goals, Strategies and Tactics

One of the things I do for my clients is simplify marketing so it eliminates confusion and enables the business owner to focus on what is important. But there is always a part of marketing that stresses many small business owners – i.e. determining their mission, vision, goals, strategies and tactics. These concepts are important …

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