Marketing Strategy

Law of Attraction in Marketing

Law of Attraction in Marketing

Why are business owners gun shy about selecting a target market? You can’t appeal to everyone. Then why do business owners drive themselves crazy trying to work with clients they just don’t connect with? When you identify people or businesses that you just love to work with, you enjoy your work more and you can focus on …

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Social Media Marketing is Part of an Integrated Marketing Plan

Social Media Marketing is Marketing

I read a lot about social media marketing. I find this area of my discipline fascinating and I have a thirst to learn as much about how to use these tools to effectively market a business as I can absorb. But every so often, the information is presented in such a way that it implies that social media marketing is a replacement for the more “traditional” marketing activities. A “tug of war” between the two, so to speak. And this concerns me.

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