Marketing Strategy

Customer Service – An Overlooked Factor in Marketing

Customer Service - An Overlooked Factor in Marketing

Customer service is more important to your marketing strategy today than many business owners realize. Because of brand exposure via social media, marketing needs to be concerned with the entire customer experience. Companies that provide excellent customer service strengthen their marketing by simplifying the task of tracking and managing the perception of your brand.

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8 Ways to Differentiate Your Business

8 Ways to Differentiate Your Business

Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client. Being able to differentiate your business by communicating your unique capabilities that your competition does not have is paramount to attracting your ideal client.

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Small Business Website – Marketing Tool or Technology Project?

Small Business Website - Marketing Tool or Technology Project?

How do you view marketing when it comes to your business – an investment or an expense? If you pick investment, then spending money on creating a powerful web presence is something you will do willingly because you know it will help your business grow and succeed. If you pick expense, then you will cut marketing when things get a bit tight (if you spend on marketing at all) and make irrational decisions when it comes to your web presence.

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