A simple marketing plan is your road map for achieving your goals and guiding your decisions throughout the year. It consists of both a marketing strategy and an action plan. Learn how to create a plan for your business.
If content marketing is a main strategy for your business, then optimizing your content so people can find it must also be a key strategy. Your content needs to appeal to your audience and it also must be clear to the major search engines for them to index it properly.
For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers.
How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them.
Although some small businesses might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.
Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?
What can small businesses do to stand out in a crowd? The market has become extremely noisy. Getting your ideal client to notice you is difficult. But correctly positioning your brand and communicating it to your target audience can get you noticed.
Small business owners tend to view their businesses very tactically. A SWOT analysis can help you evaluate your small business and the surrounding business environment that can affect its overall success.
A service bundling strategy is a marketing tactic that involves offering multiple services as a package for a single price. Usually the price is a discounted sum of the pieces and the services are complementary.
Before you add any new marketing activities to your plate, make sure you know the following 5 things about your business. This will help you determine the most effective marketing strategies for your small business.
Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into other social media platforms, your ad needs to click through to a landing page. These landing pages are created specifically for that campaign and optimized to convert visitors into leads and ultimately into customers.
Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results.
How is your marketing working for you? Did it help you increase visibility, generate more leads or find new lucrative clients? Even if you feel your marketing was successful, you should conduct a simple marketing review every 90 days. Find out why.
If you want your marketing to be effective, you need to treat marketing as a process – a series of actions to achieve your particular marketing goal. But unless you create a marketing system, your marketing process could be inefficient and inconsistent, producing results that are less than you had hoped.
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website review checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.