Marketing Strategy

How to Conduct a Small Business SWOT Analysis

How to Conduct a Small Business SWOT Analysis

Small business owners tend to view their businesses very tactically. Taking an objective view of your business from both an internal and external perspective can uncover a host of opportunities while highlighting potential threats. A SWOT analysis can help you evaluate your small business and the surrounding business environment that can affect its overall success.

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Landing Page Optimization Tips

Landing Page Optimization Tips

Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into other social media platforms, your ad needs to click through to a landing page. These landing pages are created specifically for that campaign and optimized to convert visitors into leads and ultimately into customers.

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Costly Marketing Mistakes Small Businesses Make

Costly Marketing Mistakes Small Businesses Make

Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results.

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Benefits of Blogging for Small Businesses

Benefits of Blogging for Small Businesses

Writing content is hard and a lot of work. Some people make it look easy, but not all of us are naturally talented writers. If we were, we’d be writing the next bestseller. But with all the benefits of blogging, we need to overcome the objections and add this task to our marketing activities.

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