Marketing Strategy

8 Ways to Differentiate Your Business

8 Ways to Differentiate Your Business

Small businesses have many marketing challenges. One of these challenges is how to determine what makes their business stand out from the competition. Being able to differentiate your business and communicate your unique capabilities that your competition does not have is important to attracting your ideal client.

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Mission, Vision, Goals, Strategies and Tactics

Mission, Vision, Goals, Strategies and Tactics

No matter how simple we make marketing, there is always a part of marketing that stresses many small business owners – i.e. determining their mission, vision, goals, strategies and tactics. These concepts are important in order to develop a plan that is realistic for your business and focuses you on what is important to help you succeed.

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Marketing Communications Channel Strategy

Marketing Communications Channel Strategy

Choosing the right marketing communications channel strategy to distribute your messages to your target audience and create a stronger relationship with them is now more complicated. With all of these choices, what’s important is to focus on selecting the right media channels for your business, both online and traditional.

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Why is a Marketing Plan Important for a Small Business?

Why is a Marketing Plan Important for a Small Business?

A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a simple, realistic marketing plan.

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