B2B vs B2C Marketing – Similar but Different
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Understand the differences and develop marketing programs that are appropriate for your audience.
Is Your Value Proposition Helping or Hurting You?
If someone is willing to invest in your business, what do you promise to do that provides value to them that matters? This promise, or value proposition, needs to be based on something you do that is uniquely different from your competition.
8 Ways to Differentiate Your Business
Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client. Being able to differentiate your business by communicating your unique capabilities that your competition does not have is paramount to attracting your ideal client.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
How to Launch a Successful Marketing Campaign
Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?
Marketing Goals – Your Pathway to Success
The best way to improve your marketing results is to set marketing goals. Without goals that can be tracked and measured, how will you know if you are successful?
Market Segmentation – Refining Your Target Market
We spend a lot of time discussing how to select your target audience as part of creating an inbound marketing plan. Hopefully you know who your target audience is for your small business. But have you taken the time to further divide that target audience into smaller market segments?
Marketing Communications Channel Strategy
Choosing the right marketing communications channel strategy to distribute your messages to your target audience and create a stronger relationship with them is now more complicated. With all of these choices, what’s important is to focus on selecting the right media channels for your business, both online and traditional.
Keyword Research is Target Market Research
Keyword research is one of the most important and valuable activities in marketing, not just search engine marketing, but marketing in general and should be the starting point of your marketing plan. Consider keyword research as a component of market research that helps us better understand what our target markets are interested in and what terms they use to find what they need.
5 Online Marketing Strategy Questions That Must Be Answered
There are many people who offer online marketing services. There are also many people who call themselves online marketing experts because they know how to execute a particular marketing strategy like Google Ads or Facebook advertising. All good stuff and important because digital marketing is complex. But do these experts know marketing? Or are they experts in executing a particular tactic?
Website Review Checklist: Increase Visibility & Generate Leads
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website review checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Marketing System or Marketing Plan – Do You Need Both?
If you want your marketing to be effective, you need to treat marketing as a process – a series of actions to achieve your particular marketing goal. But unless you create a marketing system, your marketing process could be inefficient and inconsistent, producing results that are less than you had hoped.
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