Marketing Strategy

Keyword Research is Target Market Research

Keyword research is target market research

Updated: August 28, 2018 – Keyword research is one of the most important and valuable activities in marketing, not just search engine marketing, but marketing in general and should be the starting point of your marketing plan. Consider keyword research as a component of market research that helps us better understand what our target markets are interested in and what terms they use to find what they need.

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5 Online Marketing Strategy Questions That Must Be Answered

5 Online Marketing Strategy Questions That Must Be Answered

Updated: June 17, 2018 – There are many people who offer online marketing services. There are also many people who call themselves online marketing experts because they know how to execute a particular marketing strategy like Google Ads or Facebook advertising. All good stuff and important because digital marketing is complex. But do these experts know marketing? Or are they experts in executing a particular tactic?

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8 Ways to Differentiate Your Business

8 Ways to Differentiate Your Business

Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client. Being able to differentiate your business by communicating your unique capabilities that your competition does not have is paramount to attracting your ideal client.

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How to Launch a Successful Marketing Campaign

How to launch a successful marketing campaign

Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, there is more to implementing a successful marketing campaign than just creating a marketing plan. To implement your marketing plan, you need a process for each marketing campaign or initiative – lead generation, content marketing, email marketing, search marketing or social media marketing to name a few – so that it achieves a significant ROI.

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Landing Page Optimization Tips

Landing Page Optimization Tips

There are advertising opportunities across all the major social media platforms to drive demand for your products and services that are well in the reach of many small business budgets. Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into Twitter or LinkedIn, your ad needs to click through to a landing page created specifically for that campaign and designed to convert visitors into leads and ultimately into customers.

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