Think about the process you go through when you want to make a purchase. This process you go through is called the buyer’s journey. And if you are marketing your business, you need to understand this journey so you can create a content marketing strategy that offers the right content at the right time.
Small businesses have many marketing challenges. One of these challenges is how to determine what makes their business stand out from the competition. Being able to differentiate your business and communicate your unique capabilities that your competition does not have is important to attracting your ideal client.
No matter how simple we make marketing, there is always a part of marketing that stresses many small business owners – i.e. determining their mission, vision, goals, strategies and tactics. These concepts are important in order to develop a plan that is realistic for your business and focuses you on what is important to help you succeed.
Getting consistent results from your marketing requires that you regularly evaluate your marketing strategy, plan and programs to ensure they stay aligned with what you want to achieve. If your results aren’t what you expect, a marketing audit can help.
One of the benefits of being a local business is that your target audience is easier to reach than a broader geographic area. But like everything in marketing, you need to develop a sound strategy
Small business automation pertains to using modern technology to replace manual work in the overall business processes. Allowing some aspects of your business to be automated will save you time and effort, which allows you to focus on things that make your small business a success. Guest post by by Burkhard Berger
Influencers on social media are a relatively new phenomenon in recent years. And partnering with an influencer as part of your marketing strategy can ensure your product and service reaches the right audience. Guest post by Miley Dowing
A simple marketing plan is your road map for achieving your goals and guiding your decisions throughout the year. It consists of both a marketing strategy and an action plan. Learn how to create a plan for your business.
Choosing the right marketing communications channel strategy to distribute your messages to your target audience and create a stronger relationship with them is now more complicated. With all of these choices, what’s important is to focus on selecting the right media channels for your business, both online and traditional.
If content marketing is a main strategy for your business, then optimizing your content so people can find it must also be a key strategy. Your content needs to appeal to your audience and it also must be clear to the major search engines for them to index it properly.
A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a simple, realistic marketing plan.
For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers.
How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them.
Although some small businesses might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.
Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?