Lead Generation Strategies for Small Businesses
For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers.
Marketing Personas – Know Your Small Business Customers
How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them.
Do Small Businesses Need a Strong Brand Identity?
Although some small businesses might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.
How to Launch a Successful Marketing Campaign
Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?
How to Write SEO Friendly Content for More Visibility
If you write well-optimized, high-quality content, you will improve your chances of ranking higher in the search results. But to write content that is SEO friendly, you need to do a bit of planning to do it right.
Brand Positioning Statement – Foundation for Your Marketing Strategy
What can small businesses do to stand out in a crowd? The market has become extremely noisy. Getting your ideal client to notice you is difficult. But correctly positioning your brand and communicating it to your target audience can get you noticed.
How to Conduct a Small Business SWOT Analysis
Small business owners tend to view their businesses very tactically. A SWOT analysis can help you evaluate your small business and the surrounding business environment that can affect its overall success.
Service Bundling Strategy – 7 Benefits for Your Small Business
A service bundling strategy is a marketing tactic that involves offering multiple services as a package for a single price. Usually the price is a discounted sum of the pieces and the services are complementary.
Small Business Marketing Strategy – 5 Things You Need to Know
Before you add any new marketing activities to your plate, make sure you know the following 5 things about your business. This will help you determine the most effective marketing strategies for your small business.
Landing Page Optimization Tips
Whether you choose to advertise on Facebook, focus on Google AdWords or branch out into other social media platforms, your ad needs to click through to a landing page. These landing pages are created specifically for that campaign and optimized to convert visitors into leads and ultimately into customers.
Costly Marketing Mistakes Small Businesses Make
Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results.
Reasons to Conduct a Simple Marketing Review
How is your marketing working for you? Did it help you increase visibility, generate more leads or find new lucrative clients? Even if you feel your marketing was successful, you should conduct a simple marketing review every 90 days. Find out why.
Marketing System or Marketing Plan – Do You Need Both?
If you want your marketing to be effective, you need to treat marketing as a process – a series of actions to achieve your particular marketing goal. But unless you create a marketing system, your marketing process could be inefficient and inconsistent, producing results that are less than you had hoped.
Website Review Checklist: Increase Visibility & Generate Leads
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website review checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Benefits of Blogging for Small Businesses
Writing content is hard and a lot of work. Some people make it look easy, but not all of us are naturally talented writers. If we were, we’d be writing the next bestseller. But with all the benefits of blogging, we need to overcome the objections and add this task to our marketing activities.