Marketing Strategy

8 Ways to Differentiate Your Business

8 Ways to Differentiate Your Business

Updated: August 20, 2019 – Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client. Being able to differentiate your business by communicating your unique capabilities that your competition does not have is paramount to attracting your ideal client.

Read more

Keyword Research is Target Market Research

Keyword research is target market research

Updated: August 28, 2018 – Keyword research is one of the most important and valuable activities in marketing, not just search engine marketing, but marketing in general and should be the starting point of your marketing plan. Consider keyword research as a component of market research that helps us better understand what our target markets are interested in and what terms they use to find what they need.

Read more

5 Online Marketing Strategy Questions That Must Be Answered

5 Online Marketing Strategy Questions That Must Be Answered

Updated: June 17, 2018 – There are many people who offer online marketing services. There are also many people who call themselves online marketing experts because they know how to execute a particular marketing strategy like Google Ads or Facebook advertising. All good stuff and important because digital marketing is complex. But do these experts know marketing? Or are they experts in executing a particular tactic?

Read more

Item added to cart.
0 items - $0.00

Marketing Campaign Template

Download your marketing campaign templateSign up to get marketing tips direct to your inbox and get a FREE campaign action plan, editorial calendar and instructions on how to plan and execute a successful marketing campaign!

* required

90 Day Year

Email marketing via MailChimp