Think about the process you go through when you want to make a purchase. This process you go through is called the buyer’s journey. And if you are marketing your business, you need to understand this journey so you can create a content marketing strategy that offers the right content at the right time.
Small businesses have many marketing challenges. One of these challenges is how to determine what makes their business stand out from the competition. Being able to differentiate your business and communicate your unique capabilities that your competition does not have is important to attracting your ideal client.
No matter how simple we make marketing, there is always a part of marketing that stresses many small business owners – i.e. determining their mission, vision, goals, strategies and tactics. These concepts are important in order to develop a plan that is realistic for your business and focuses you on what is important to help you succeed.
Small business automation pertains to using modern technology to replace manual work in the overall business processes. Allowing some aspects of your business to be automated will save you time and effort, which allows you to focus on things that make your small business a success. Guest post by by Burkhard Berger
Choosing the right marketing communications channel strategy to distribute your messages to your target audience and create a stronger relationship with them is now more complicated. With all of these choices, what’s important is to focus on selecting the right media channels for your business, both online and traditional.
A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a simple, realistic marketing plan.