How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them.
If you choose the right channel strategy to deliver your message to your target audience, you create a stronger relationship with them. But doing so is now more complicated.
Whether you are a new business or one that’s been around for a while, a simple marketing plan customized for your small business can help you make intelligent decisions on where you should spend your time and resources.
For a small business to be effective with its online marketing, you need to take a strategic approach to determine what truly will work for your business. This means answering five pivotal questions that will shape the activities you undertake in your marketing execution.
If someone is willing to invest in your business, what do you promise to do that provides value to them that matters? This promise, or value proposition, needs to be based on something you do that is uniquely different from your competition.
Developing a service bundling strategy can take the complexity out of your offerings and make buying from you much easier. Learn more.
Small business owners tend to view their businesses very tactically. A SWOT analysis can help you evaluate your small business and the surrounding business environment that can affect its overall success.
What can small businesses do to stand out in a crowd? Getting your ideal client to notice you is difficult. But correctly positioning your brand and communicating it to your target audience can get you noticed.
An effective marketing message helps your target audience know exactly how you can help them and why they should work with you and not your competition.
Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?
We spend a lot of time discussing how to select your target audience as part of creating an inbound marketing plan. Hopefully you know who your target audience is for your small business. But have you taken the time to further divide that target audience into smaller market segments?
Relationship marketing is not a new concept but has increased in importance because of its effectiveness in attracting the attention of your target audience. Now with social media shining a spotlight on every small business, it is vital that you provide value to your clients while demonstrating integrity and trustworthiness.
If you want your marketing to be effective, you need to treat marketing as a process – a series of actions to achieve your particular marketing goal. But unless you create a marketing system, your marketing process could be inefficient and inconsistent, producing results that are less than you had hoped.
The best way to improve your marketing results is to set marketing goals. Without goals that can be tracked and measured, how will you know if you are successful?
Determining what makes your business stand out from the competition can be challenging. Being able to communicate your unique capabilities that your competition does not have is important to attracting your ideal client.