Marketing Basics

10 Reasons to Create a Simple Small Business Marketing Plan

10 Reasons to Create a Simple Marketing Plan

A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a simple, realistic marketing plan.

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The Secret to Marketing Success? Make it a Habit

Secret to Marketing Success

Marketing success is never guaranteed. But one thing is guaranteed – if you don’t market your business, your competition will step in and take business away from you. Marketing must become a regular daily activity if you want your business to grow and thrive. I realize that there are plenty of marketing challenges facing your small business on a daily basis, so I understand your reluctance to start for fear of marketing consuming your entire day.

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Business Brand – 4 Steps to Creating a Strong Identity

Business Brand - 4 Steps to Creating a Strong Identity

Recently I wrote about the true value in your value proposition because small businesses need to understand what it is they offer and why their market needs it. And you really need to define your mission statement is so you can communicate it to your target audience. Now we need to turn our attention to creating a strong brand, one of your most valuable business assets.

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What’s the Real Value in Your Value Proposition?

What's the Real Value in Your Value Proposition

Your value proposition is the value a client gains from working with you. If you have trouble explaining to people what you do and why you are the best to help them solve their most challenging problems, it’s time to identify the one thing that really makes you different from your competitors. Then you can be crystal clear about why you are uniquely different and will be able to communicate it with confidence.

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