Marketing Basics

Create a Powerful Marketing Message

Create a Powerful Marketing Message

How well do you communicate your value to your ideal client? What is needed to create a powerful marketing message that helps your target know exactly how you can help them and why they should work with you and not your competition.

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8 Ways to Differentiate Your Business

8 Ways to Differentiate Your Business

Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client. Being able to differentiate your business by communicating your unique capabilities that your competition does not have is paramount to attracting your ideal client.

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Simplify Marketing – Back to Marketing Basics

Simplify Marketing - Back to Marketing Basics

Marketing a small business has become overwhelming with all the online platforms, tools and strategies. There is so much complexity with all of your choices, how do you simplify marketing so it eliminates confusion and enables you to focus on what is important? What’s the secret to choosing the right platforms, tools and strategies to maximize your web presence and drive qualified inbound leads?

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Marketing Communications Channel Strategy

Marketing Communications Channel Strategy

Choosing the right marketing communications channel strategy to distribute your messages to your target audience and create a stronger relationship with them is now more complicated. With all of these choices, what’s important is to focus on selecting the right media channels for your business, both online and traditional.

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