B2B vs B2C Marketing – Similar but Different
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Understand the differences and develop marketing programs that are appropriate for your audience.
Is Your Value Proposition Helping or Hurting You?
If someone is willing to invest in your business, what do you promise to do that provides value to them that matters? This promise, or value proposition, needs to be based on something you do that is uniquely different from your competition.
Create a Powerful Marketing Message
How well do you communicate your value to your ideal client? What is needed to create a powerful marketing message that helps your target know exactly how you can help them and why they should work with you and not your competition.
8 Ways to Differentiate Your Business
Small businesses have many marketing challenges, but one of the hardest things small business owners need to do is determine what makes their business stand out from the competition and present it in a way that attracts their ideal client. Being able to differentiate your business by communicating your unique capabilities that your competition does not have is paramount to attracting your ideal client.
Marketing Execution – Plan, Execute, Track, Measure
Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results.
Marketing Plan – Action Steps to Achieve Your Goals
A simple marketing plan is your road map for achieving your goals and guiding your decisions throughout the year. The strategic part of the plan is where you define your vision, goals and target audience for your business. But once you have that piece in place, you need your action plan that will guide you forward and help you adjust when necessary.
Simplify Marketing – Back to Marketing Basics
Marketing a small business has become overwhelming with all the online platforms, tools and strategies. There is so much complexity with all of your choices, how do you simplify marketing so it eliminates confusion and enables you to focus on what is important? What’s the secret to choosing the right platforms, tools and strategies to maximize your web presence and drive qualified inbound leads?
Marketing Goals – Your Pathway to Success
The best way to improve your marketing results is to set marketing goals. Without goals that can be tracked and measured, how will you know if you are successful?
Market Segmentation – Refining Your Target Market
We spend a lot of time discussing how to select your target audience as part of creating an inbound marketing plan. Hopefully you know who your target audience is for your small business. But have you taken the time to further divide that target audience into smaller market segments?
Marketing Communications Channel Strategy
Choosing the right marketing communications channel strategy to distribute your messages to your target audience and create a stronger relationship with them is now more complicated. With all of these choices, what’s important is to focus on selecting the right media channels for your business, both online and traditional.
Quarterly Marketing Review – Simple but Effective
Every 90 days you should conduct a marketing review in order to measure and track your marketing effectiveness. By reviewing your results every quarter, you can determine what is working and what is not.
Keyword Research is Target Market Research
Keyword research is one of the most important and valuable activities in marketing, not just search engine marketing, but marketing in general and should be the starting point of your marketing plan. Consider keyword research as a component of market research that helps us better understand what our target markets are interested in and what terms they use to find what they need.
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