Small businesses who add inbound marketing to their marketing plan experience a more cost effective and successful form of lead generation. Learn how to master inbound marketing for your business.
It’s no surprise that customers and visitors to your website have questions about your business, product or service that need to be answered. And we try to answer those questions through our blog posts and page content. But often the visitor needs a simpler way to find the answer they are looking for.
An important marketing process for all businesses is to generate leads and build your email list. And once you have people willing to give you their contact information, that’s where the real work begins.
A successful web presence that attracts your ideal client and makes a great first impression is now much more complex. But developing and optimizing a solid web presence as part of your online marketing is an opportunity you can’t ignore.
Small businesses are looking for ways to get noticed but many underestimate the importance of producing quality content.
You finally have a powerful website that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now you need to increase website traffic in order to gain visibility, grow your email list and attract your ideal client.
Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads.
Chatbots are revolutionizing the B2B marketing landscape. These intelligent virtual assistants transform customer interactions by providing real-time support, personalized recommendations, and seamless engagement. Guest post by Katy Flatt
There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads?
A conversion funnel, also known as a sales or marketing funnel, describes the process you create to attract potential buyers to your website and guide them to take some desired action. The actions can range from signing up for your email list to buying your products and services.
Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to “sign up” to receive their email updates?
For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers.
Email marketing and marketing automation are terms that are used somewhat interchangeably. Both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.
People spend most of their marketing efforts driving visitors to their websites. It’s absolutely an important task. But getting people to come to your website is just the first step. Once they arrive at your website, you need a strong website call to action to ensure your visitors don’t leave without establishing some type of connection with your company.
Now that you have started started generating quality leads and building a solid opt-in email list, it’s time to start building relationships with your list with relevant email marketing campaigns.