A successful web presence that attracts your ideal client and makes a great first impression is now much more complex, incorporating not only your website and blog, but also your social media profiles, business directories and review sites. It’s no longer enough to just have a website. Your website is just one component of a complex network of information about your business that projects your brand and expertise to those in search of a product or solution.
There are many people who offer online marketing services. There are also many people who call themselves online marketing experts because they know how to: Build a WordPress website, implement search engine optimization (SEO), set up your Google Places page and other local business listings, develop an AdWords campaign, send out an email marketing campaign or create a Facebook Business Page with the new iFrames landing tabs. All good stuff and important. But do these experts know marketing?
Any small business that is not developing an expansive Web presence as part of your online marketing activities is missing an opportunity to gain visibility and develop an expert reputation. Think of your online presence as one entity with many customer touch points. Each of those touch points must effectively convey your brand and your […]
Here are my top 10 marketing tips for small businesses that will help you gain more visibility with your target customer. Create a vision and set realistic goals for your business. What’s that have to do with marketing, you ask? Knowing your vision will help you make decisions on what types of activities you will […]
As I reviewed the information in the Google Webmaster Tools for one of my clients today, I noticed something different in the information being presented in the Top Search Queries report – it has expanded and now contains a lot of great information on how your site appears in the search results for various keywords. […]
Another week and another client calls me to ask about yet another company claiming they can optimize his website and guarantee first page placement on Google. After doing my usual research, I find a Ripoff Report by an unhappy customer who felt they were taken for a lot of money. One unhappy customer does not […]
I got a call from a small business owner yesterday that reminds me why I focus on helping small business owners market their businesses. It disheartens me when someone spends a substantial amount of money with a company for pay-per-click or SEO services that do not get them any results. These companies charge $500 – […]
Striving for perfection is a nice goal, but sometimes waiting for perfection can hold you back. Don’t Wait For Perfection[/caption]The beauty of marketing on the Internet is that, in most cases, you can test, change, modify and update your campaigns once they go live. Having everything completely perfect prior to getting out there and being […]
Eight down and one to go in the year end marketing review series to help small business owners get ready for a wonderful new year. Before we plan our marketing activities for the new year, we have one more review – do you and your business exist online? As a small business owner, how you are […]
I got a call from yet another SEO company trying to sell one of my clients services that will get them first page rankings in Google. Now, I’ll never call myself an expert, but I do know a thing or two about SEO. But the first rule is that there are no guarantees that anyone, […]