web presence optimization

Web Presence Optimization – The Inbound Marketing Foundation

Having an inbound marketing strategy is the core to your online marketing efforts. Inbound marketing is the art of attracting our customers to us by providing valuable information, rather than pushing our products and services on them. Creating and sharing useful content helps the buyer move through the purchase process and makes your business more credible, trustworthy, and visible in the process.

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Website Page Speed

Website Speed – Important for Inbound Marketing

We are an impatient society. We want things immediately and get frustrated when we have to wait for anything. When it comes to finding things on the Internet, our patience is probably even less. If your website speed does not meet the patience criteria of the visitor, they will hit the back button, sending a signal to Google that your website is not a quality user experience. That behavior, over time, will likely affect your search engine ranking.

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Increase Online Visibility

6 Marketing Activities to Increase Online Visibility

Small businesses have many opportunities to increase online visibility and be found by their ideal customers if they just know where to focus. Since most of us have minimal resources to call upon, we need to be smart when selecting online marketing activities that deliver the best results for our efforts. Remember that marketing is an investment, not an expense, therefore invest wisely to achieve the greatest ROI.

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SEO Best Practices

SEO Best Practices – 5 Tips to Get You Noticed

A lot of great advice has been written about the new search engine optimization (SEO) rules due to the Panda and Penguin releases of Google’s algorithm. In many cases, what previously worked may no longer and some of the practices can damage the ranking of your website. If you are implementing an inbound marketing strategy, make sure you are familiar with the new, up-to-date SEO best practices and stay away from the older techniques, which will be coming in my next post, that could get your website penalized.

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5 Steps to a Winning Inbound Marketing Strategy

Inbound Marketing – 5 Steps to a Winning Strategy

Implementing an inbound marketing plan can have a major effect on the growth of your small business but it can also be a drain on an already overwhelmed small business owner. By following these five steps and outsourcing where it makes sense, you can create an inbound marketing system that gains visibility and drives traffic to your website.

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6 Hot Marketing Tips to Keep Your Inbound Marketing on Track this Summer

6 Hot Tips to Keep Your Inbound Marketing On Track This Summer

“Summertime and the livin’ is easy …” – The lyrics from George Gershwin’s Summertime remind us that we should kick back and take some time off, enjoy our family and friends, golf, go to the beach and basically just have fun. But should we take time off from continuing our inbound marketing efforts during these hot summer months?

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Marketing is a Marathon, Not a Sprint

Inbound Marketing – Marathon not a Sprint

Patience and consistency – virtues in many aspects of your life. These same qualities are important for marketing, and even more critical for your online efforts. Putting an inbound marketing plan in motion that attracts your ideal client is something that requires stamina and determination: Stamina to continue on course for the long term no matter who says you should change; Determination to make it work and see your business succeed.

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Create an Inbound Marketing System

Inbound Marketing System – Keep Focused and In Control

Now that you have your inbound marketing plan and have established your WordPress website and social media outposts, it’s time to start generating and nurturing leads and turn these prospects into customers. But how do you incorporate inbound marketing into your daily schedule while still working in your business? Create an inbound marketing system that enables you to consistently execute your activities and see the results.

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