There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads?
Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads.
You are probably wondering “what’s in it for me” when it comes to inbound marketing. It seems like a lot of work. Does it really work for lead generation?
People spend most of their marketing efforts driving visitors to their websites. It’s absolutely an important task. But getting people to come to your website is just the first step. Once they arrive at your website, you need a strong website call to action to ensure your visitors don’t leave without establishing some type of connection with your company.
If you have created your content marketing strategy, you should know who you are targeting, with what content, on which channel and the timing of how often and when. Now you need to generate a regular stream of quality and relevant information across all of your content channels
Implementing an inbound marketing plan can have a major effect on the growth of your small business but it can also be a drain on an already overwhelmed small business owner. By following these five steps and outsourcing where it makes sense, you can create an inbound marketing system that gains visibility and drives traffic to your website.
Search engine optimization plays a critical part in the success of your inbound marketing efforts by increasing the effectiveness of the other three pillars – content marketing, social media marketing and public relations – to drive targeted traffic to your website.
What is cornerstone content and how can it help your business stand out? Get 8 steps on how to create cornerstone content for your business.
The most frequent question I get asked by small business owners is how to simplify inbound marketing when faced with limited resources. Inbound marketing seems so overwhelming with all the effort that needs to go into creating great content, sharing it on social media and optimizing that content for search engines.
Inbound marketing is a marketing strategy that uses content to attract your ideal prospects to your business. The goal is to pull your prospects to you using online activities such as social media, search engine optimization and content marketing to generate warm leads.
Conducting a web presence analysis for your business is the first step in developing a powerful web presence. By searching for your business, you will experience the first impression others experience when they click on one of your links. Since first impressions matter both online and offline, having this important information can help shape your digital marketing strategy.
“Summertime and the livin’ is easy …” – The lyrics from George Gershwin’s Summertime remind us that we should kick back and take some time off, enjoy our family and friends, golf, go to the beach and basically just have fun.
Small businesses have many opportunities to increase online visibility and be found by their ideal customers if they just know where to focus. Since most of us have minimal resources to call upon, we need to be smart when selecting online marketing activities that deliver the best results for our efforts.