Archive | Inbound Marketing

Implementing an inbound marketing plan can have a major effect on the growth of your small business but it can also be a drain on an already overwhelmed small business owner. By following these five steps and outsourcing where it makes sense, you can create an inbound marketing system that gains visibility and drives traffic to your website.

“Summertime and the livin’ is easy …” – The lyrics from George Gershwin’s Summertime remind us that we should kick back and take some time off, enjoy our family and friends, golf, go to the beach and basically just have fun. But should we take time off from continuing our inbound marketing efforts during these hot summer months?

Patience and consistency – virtues in many aspects of your life. These same qualities are important for marketing, and even more critical for your online efforts. Putting an inbound marketing plan in motion that attracts your ideal client is something that requires stamina and determination: Stamina to continue on course for the long term no matter who says you should change; Determination to make it work and see your business succeed.

Now that you have your inbound marketing plan and have established your WordPress website and social media outposts, it’s time to start generating and nurturing leads and turn these prospects into customers. But how do you incorporate inbound marketing into your daily schedule while still working in your business? Create an inbound marketing system that enables you to consistently execute your activities and see the results.

Lead nurturing is what it sounds like: continually providing support and nourishment to leads (in this case acquired through your inbound marketing efforts) by anticipating their needs and sending them new, fantastic content that is interesting, educational and relevant.

By now you are probably wondering “what’s in it for me” when it comes to inbound marketing. It seems like a lot of work and is there any benefit to my small business? The ultimate goal of inbound marketing is to generate leads. All of this work is futile if in the end you have not generated any interest in your products and services. But like everything in marketing, generating leads using inbound marketing is a process.