Updated: January 2, 2019 – When I ask the question “Will You Find Your Next Client — or Will They Find You?”, it is a direct challenge to business owners to define an inbound marketing strategy that will encourage those who are ready to buy to contact you.
Inbound marketing is a marketing strategy that uses content to attract your ideal prospects to your business. The goal is to pull your prospects to you using online activities such as social media, search engine optimization and content marketing to generate warm leads.
Updated: October 12, 2018 – Your website is the virtual front door to your business and an integral part of your inbound marketing strategy. In many cases, it is the first experience people have with your brand. But when someone comes to your website, what type of first impression does it make?
We are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet the patience criteria of your visitors, they will hit the back button, sending a signal to Google that your website is not a quality user experience. That behavior over time could affect your search engine ranking.
Updated: September 12, 2018 – Now that you have the who, what, where and when of your content marketing strategy, you now need to generate a regular stream of quality information across all of your content channels (blog, Facebook, Twitter, LinkedIn, YouTube, etc).
Conducting a web presence analysis for your business is the first step in developing a powerful web presence. By searching for your business as if you were a potential client in search of a product or service, you will experience the first impression others experience when they click on one of your links. Since first impressions matter both online and offline, having this important information can help shape your digital marketing strategy.
Updated: September 3, 2018 – Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to “sign up” to receive their email updates?
Updated: August 31, 2018 – Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.
Updated: August 27, 2018 – Many people believe that keywords are just for search engine optimization or pay-per-click marketing campaigns. Despite its common association with these activities, having a list of relevant keywords for your business is important to all marketing activities.
“Summertime and the livin’ is easy …” – The lyrics from George Gershwin’s Summertime remind us that we should kick back and take some time off, enjoy our family and friends, golf, go to the beach and basically just have fun.
Updated: June 29, 2018 – Small businesses have many opportunities to increase online visibility and be found by their ideal customers if they just know where to focus. Since most of us have minimal resources to call upon, we need to be smart when selecting online marketing activities that deliver the best results for our efforts. Remember that marketing is an investment, not an expense, therefore invest wisely to achieve the greatest ROI.
The term “cornerstone content” has been talked and written about a lot recently although the concept is really not that new. Brian Clark, founder of Copyblogger, wrote a guide about how to create cornerstone content that Google loves 11 years ago this month.
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