Marketing Automation vs Email Marketing

Email Marketing vs. Marketing Automation

Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

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Create a Website Call to Action that Converts

Website Call to Action

People spend most of their marketing efforts driving visitors to their websites. It’s absolutely an important task. But getting people to come to your website is just the first step. Once they arrive at your website, you need a strong website call to action to ensure your visitors don’t leave without establishing some type of connection with your company.

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Top Website Design Mistakes Small Businesses Make

But when someone comes to your website, what type of first impression does it project? Is your site welcoming and professional? Can visitors quickly find what they are looking for? Or does your website turn away prospective business because it doesn’t make your visitor feel as if you understand their needs? To make your website attract, educate and encourage visitors to learn more, avoid the following website design mistakes that keep your visitors from connecting with your business.

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Web Presence Optimization – The Inbound Marketing Foundation

web presence optimization

Having an inbound marketing strategy is the core to your online marketing efforts. Inbound marketing is the art of attracting our customers to us by providing valuable information, rather than pushing our products and services on them. Creating and sharing useful content helps the buyer move through the purchase process and makes your business more credible, trustworthy, and visible in the process.

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