Small Business Marketing Blog Archives

Archive | Inbound Marketing

Inbound Marketing Mistakes to Avoid

Inbound Marketing Mistakes to Avoid

Inbound marketing is an effective strategy designed to draw your ideal client to you when they are already actively looking for a solution. If you are implementing inbound marketing and are curious as to why you are not seeing the results you expect, you may be guilty of making some (or all) of the following inbound marketing mistakes.

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Marketing Automation vs Email Marketing

Email Marketing vs. Marketing Automation

Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

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10 Ways to Increase Website Traffic

10 Ways to Increase Website Traffic

You finally have a powerful website and blog that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now you need to increase website traffic in order to gain visibility, grow your email list, sell your product or offer your services to the right audience.

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Tips to Simplify Inbound Marketing and Eliminate Overwhelm

Simplify Inbound Marketing

The most frequent question I get asked by small business owners is how to simplify inbound marketing when faced with limited resources. Inbound marketing seems so overwhelming with all the effort that needs to go into creating great content, sharing it on social media and optimizing that content for search engines.

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Create a Website Call to Action that Converts

Website Call to Action

People spend most of their marketing efforts driving visitors to their websites. It’s absolutely an important task. But getting people to come to your website is just the first step. Once they arrive at your website, you need a strong website call to action to ensure your visitors don’t leave without establishing some type of connection with your company.

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Top Website Design Mistakes Small Businesses Make

website-design-mistakes

But when someone comes to your website, what type of first impression does it project? Is your site welcoming and professional? Can visitors quickly find what they are looking for? Or does your website turn away prospective business because it doesn’t make your visitor feel as if you understand their needs? To make your website attract, educate and encourage visitors to learn more, avoid the following website design mistakes that keep your visitors from connecting with your business.

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Web Presence Optimization – The Inbound Marketing Foundation

web presence optimization

Having an inbound marketing strategy is the core to your online marketing efforts. Inbound marketing is the art of attracting our customers to us by providing valuable information, rather than pushing our products and services on them. Creating and sharing useful content helps the buyer move through the purchase process and makes your business more credible, trustworthy, and visible in the process.

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Website Speed – Important for Inbound Marketing

Website Page Speed

We are an impatient society. We want things immediately and get frustrated when we have to wait for anything. When it comes to finding things on the Internet, our patience is probably even less. If your website speed does not meet the patience criteria of the visitor, they will hit the back button, sending a signal to Google that your website is not a quality user experience. That behavior, over time, will likely affect your search engine ranking.

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