Inbound Marketing

Website Lead Generation – Your 24 Hour Sales Person

Website Lead Generation - Your 24 Hour Sales Person

Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads.

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Inbound Marketing Plan for Small Businesses

Inbound Marketing Plan for Small Businesses

Inbound marketing is a marketing strategy that uses content to attract your ideal prospects to your business. The goal is to pull your prospects to you using online activities such as social media, search engine optimization and content marketing to generate warm leads.

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Website Speed Impact on Inbound Marketing

Website Speed Impact on Inbound Marketing

We are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet the patience criteria of your visitors, they will hit the back button, sending a signal to Google that your website is not a quality user experience.

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Marketing Automation vs Email Marketing

Marketing Automation vs Email Marketing

Email marketing and marketing automation are terms that are used somewhat interchangeably. This can be confusing for those small businesses trying to decide which solution they need. Both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

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