There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads?
A conversion funnel, also known as a sales or marketing funnel, describes the process you create to attract potential buyers to your website and guide them to take some desired action. The actions can range from signing up for your email list to buying your products and services.
Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to “sign up” to receive their email updates?
Email marketing and marketing automation are terms that are used somewhat interchangeably. This can be confusing for those small businesses trying to decide which solution they need. Both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.
People spend most of their marketing efforts driving visitors to their websites. It’s absolutely an important task. But getting people to come to your website is just the first step. Once they arrive at your website, you need a strong website call to action to ensure your visitors don’t leave without establishing some type of connection with your company.
You are probably wondering “what’s in it for me” when it comes to inbound marketing. It seems like a lot of work. Does inbound marketing really work for lead generation?
Email list building is an important part of your inbound marketing effort. Even with all the new marketing channels, building a quality list of interested subscribers and communicating with them is as important as ever.
Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads.
Inbound marketing is a marketing strategy that uses content to attract your ideal prospects to your business. But to successfully implement inbound marketing, you need a plan that is created specifically for your business.
Conducting a web presence analysis for your business is the first step in developing a strategy to help prospects find you. By searching for your business as if you were a potential client looking to buy a product or service, you will experience the first impression others experience when they click on one of your links.
We are an impatient society. We want immediate response to our requests. We get frustrated when we have to wait for anything, especially for websites to load. If your website speed does not meet the patience criteria of your visitors, they will hit the back button, sending a signal to Google that your website is not a quality user experience.
The challenge for most small businesses is to create a strong web presence as the foundation of their inbound marketing efforts so that search, social and content marketing strategies are effective.
It’s no surprise that customers and visitors to your website have questions about your business, product or service that need to be answered. And we try to answer those questions through our blog posts and page content. But often the visitor needs a simpler way to find the answer they are looking for.
An important marketing process for all businesses is to generate leads and build your email list. And once you have people willing to give you their contact information, that’s where the real work begins.
There are two major aspects to inbound marketing: driving new qualified visitors to your website and then converting them into leads. You seem to be doing the first part well because your website traffic is increasing. But, the second part has you stumped.
Pay-Per-Click marketing is perhaps the most powerful marketing tool out there. Learn what Pay-Per-Click marketing involves and how it can provide a forceful boost to your bottom line. Guest post by Diana Ford
You finally have a powerful website and blog that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now you need to increase website traffic in order to gain visibility, grow your email list, sell your product or offer your services to the right audience.