A conversion funnel, also known as a sales or marketing funnel, describes the process you create to attract potential buyers to your website and guide them to take some desired action. The actions can range from signing up for your email list to buying your products and services.
It’s no surprise that customers and visitors to your website have questions about your business, product or service that need to be answered. And we try to answer those questions through our blog posts and page content. But often the visitor needs a simpler way to find the answer they are looking for.
If you are implementing inbound marketing, are you getting the results you expect? If not, you may be guilty of making some (or all) of the following inbound marketing mistakes.
An important marketing process for all businesses is to generate leads and build your email list. And once you have people willing to give you their contact information, that’s where the real work begins.
Review your website to ensure it is an effective hub of all of your marketing efforts. Use this website audit checklist to walk through the important areas of your website, including design, content, SEO, security, device support and performance.
Email marketing and marketing automation are terms that are used somewhat interchangeably. This can be confusing for those small businesses trying to decide which solution they need. Both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.
There are two major aspects to inbound marketing: driving new qualified visitors to your website and then converting them into leads. You seem to be doing the first part well because your website traffic is increasing. But, the second part has you stumped.
Pay-Per-Click marketing is perhaps the most powerful marketing tool out there. Learn what Pay-Per-Click marketing involves and how it can provide a forceful boost to your bottom line. Guest post by Diana Ford
Your website is the virtual front door to your business and an integral part of your inbound marketing strategy. In many cases, it is the first experience people have with your brand. But when someone comes to your website, what type of first impression does it make?
Content marketing is the foundation for a successful inbound strategy and has many benefits for the business that executes it well. But content marketing also comes with challenges for small businesses.
You finally have a powerful website and blog that you are proud to show off, with messages that clearly explain how you help your clients and the value you provide. Now you need to increase website traffic in order to gain visibility, grow your email list, sell your product or offer your services to the right audience.
Putting an inbound marketing plan in motion that attracts your ideal client is something that requires stamina and determination: Stamina to continue on course for the long term no matter who says you should change; Determination to make it work and see your business succeed.
There is a lot of content available on search engine optimization. It’s important to be effective at gaining visibility in search. But what if you were wildly successful in getting a lot of traffic but are unable to convert them into leads?
Having an inbound marketing strategy is the core to your online marketing efforts. Inbound marketing is the art of attracting our customers to us by providing valuable information, rather than pushing our products and services on them.
Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to “sign up” to receive their email updates?