Guest Post / Small Business Marketing

How Packaging Can Change Your Game Plan in Marketing

Author:  Laurie Greene


Reading Time: 5 minutes
How Packaging Can Change Your Game Plan in Marketing

Marketing is an important element that can change consumer preferences. It can set you apart from the competition, and transform the performance of your products in a marketplace crowded with competitors. If your business sells a physical product, packaging is a very important aspect of your marketing strategy.

Marketing helps you reach your target audience at the ideal time. Additionally, it helps you improve communication throughout the buying process, get to know your customers better, and increase sales.

Promotion of a new product through marketing support

Marketing with its strategies, tools, and methods will help your business grow. Let’s discuss how a marketing plan can contribute to success in the market and how in this plan you should also pay attention to the packaging of the product.

If you decide to “launch” a new product or service, you should not do it before you have sufficiently researched the market. You should identify what the market needs and what the product price should be. The market research, setting the price, the product packaging, the quantity – all this should be part of your marketing plan and strategy.

Product packaging

Product packaging is a very important aspect that can impact people to buy the product faster. However, it can also make the product fail if the marketing strategy of your product is not working. As a result, with enough research and analysis of your competitors, your strategy will be successful in the market. Follow the tips in the following points to help you create a good packaging strategy:

  • Focus on designing the packaging of the product and choosing a safe one because it serves as protection for the product inside. The packaging that you choose protects your product from damage caused by weather extremes, human error, and other environmental factors.
  • Think about the size and shape because if it meets the requirements, it will facilitate shipping and provide adequate shelf life for your product.
  • Pay attention to what information you should include in your packaging. Make sure that information is seen.
  • Choose a design that is eye-catching to attract customers’ attention and make them buy it at first sight.

Since the packaging is very important for many reasons, listed below is what information you should put in the packaging:

  • Quantity and size of the product
  • Brand name
  • Type of production
  • Place and date of manufacture
  • Type of product
  • Ingredients
  • Use of the products

Also, include translation in your packaging, if you decide to export.

Product Packaging Importance

Unusual-design packaging is more attractive to buyers

As mentioned earlier, packaging is very important for many reasons. For instance, if you think of using packaging as a marketing tool, you will be able to stand out in the market. Look at the picture below where the packaging is presented in an innovative design that makes people buy it.  The reasons for this are that it’s a product packaging that customers rarely see. Additionally, it can also be used by customers as a decoration for their homes.

Photo Packaging Visual Advice
Photo Packaging by Visual Advice

People love and trust brands

Every day we hear people talking about something they bought. In such conversations, they generally highlight the brand name since, when it comes to the brand, most people ignore the price. So using the brand name on the packaging, your product will be known in the market resulting in an easier way to sell it. Even if you are new to the market, branded packaging strengthens your brand’s identity and tells its story.

Take for instance, m&m’s. Their distinctive brand stands out from the imposters. When you see their branded packaging, you know what you are going to get.

Sweets, Candies, Chocolate

Different products have different packaging. Based on the product, businesses include a lot of essential information in packaging. In packaging, you can find brand names, different sizes, and innovative visuals. Experts in packaging designs choose carefully the details that they want to bring to the market and how they may impact customers. If you want to boost your sales and increase brand awareness, work with a professional company. They can provide suggestions, ideas, and strategies for this step is very helpful that are trendy, and attractive for customers. They are used to this task and know exactly what to pack and what you should rather leave alone. For example, find companies for food, perfume, beauty, health, or cannabis packaging design that will help you stand out in the market.

Packaging with a lot of information can be sold faster

If you offer enough information about your products, you help customers find what they are looking for more easily than the competitor’s products. You can help a customer choose a product faster based on the label. As with the dog food below, you can quickly see choices like small breed, large breed or health management.

Information on packaging can help with quicker decisions
Jason Meredith, CC BY 2.0 via Wikimedia Commons

People are more likely to recycle the product.

People want to buy things that are environmentally friendly. So focus on making the packaging of your products recyclable, and you’ll be more attractive as a business. Some businesses even help people choose what they need faster, which products are designed for specific customers with recycled materials and including refillable bottles.


Marketing has great power to strengthen companies and increase their sales. By using the right strategies, marketing will help you increase sales in all areas- including market research, product idea, packaging, price, and appearance. Product packaging is one of the factors that have a significant impact on your business’ success. To have a bigger impact on customers, your packaging should be eye-catching, functional with adequate protection, and have important details. It is best to work with experts in packaging design to get professional packaging recommendations so you can meet all those aspects.

About the author

Laurie Green
Laurie Greene

Laurie Green is an independent digital marketing specialist who performs market research, strategizes with other marketing professionals and creates content to aid in the success of marketing campaigns. She determines what content will reach customers and creates digital marketing content that helps attract the right audience for a business.

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