Small business owners are generally still learning or trying to navigate this unknown space of digital marketing. It can be scary and overwhelming. One of the most detrimental mistakes is not weaving video into your marketing strategy to realize all the benefits. Guest post by Sanket Shah
Adding user-generated content (UGC) to your marketing strategies and collaborating with micro-influencers can yield great marketing results. Guest post by Natasha Lane
Email marketing is the practice of sending marketing messages to prospective and current customers via email in order to sell, educate, or build loyalty. Learn how to make eCommerce email marketing drive more sales for your small business. Guest Post by Téa Liarokapi
Just starting your e-commerce business, crossing your fingers, and hoping for the best is not enough. Marketing is an essential part of attracting more leads and expanding your business. We share eight excellent e-commerce marketing techniques and tips that you can use to grow your customer base. Guest Post by Laurie Green
Learn about the importance of using explainer videos for better engagement rates and increased sales leads, which eventually results in higher ROI (Return On Investment). Guest post by Andre Oentoro, founder of Breadnbeyond.
Small business automation pertains to using modern technology to replace manual work in the overall business processes. Allowing some aspects of your business to be automated will save you time and effort, which allows you to focus on things that make your small business a success. Guest post by by Burkhard Berger
Influencers on social media are a relatively new phenomenon in recent years. And partnering with an influencer as part of your marketing strategy can ensure your product and service reaches the right audience. Guest post by Miley Dowing
Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. Guest post by Andre Oentoro, founder of Breadnbeyond.
One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Guest post by Dan Martin.
Chatbots will influence the future of marketing for many small businesses. Their many benefits will help shape customer service and engagement for most businesses. Guest post by Dan Martin
Having a powerful online presence is vital for small businesses trying to grow their audiences. Platforms like Instagram are filled with millions of consumers hungry for new products and services. Businesses around the world spend over $5 billion a year marketing to Instagram users. Guest post by Miley Dowing, IT consultant with Daily Cup of Tech
Did you know there are more than one billion active users on Instagram around the world? And of those, roughly 90% follow at least one business. Maybe you should use Instagram for your business? Guest post by Stuart Cooke, Blog Editor at Irish Parcels
LinkedIn is among the best platforms for personal (professional) branding, relationship building, and social selling. If you can improve your LinkedIn presence with a few key strategies, you can gain more visibility among your target audience. Guest post by Vaibhav Kakkar, Founder and CEO at Digital Web Solutions
In a world that’s increasingly reliant on automation, it’s no surprise that many businesses are turning to chatbots for help with running their companies. Guest post by Marjorie Hajim, SEO Manager for EMEA at RingCentral
The power of video is unlimited when it comes to digital marketing and sales. And as you’d imagine, one of the most popular platforms for video sharing is YouTube. Guest post by Amir Shahzeidi, SEO Lead at Uscreen