How Packaging Can Change Your Game Plan in Marketing
If your business sells a physical product, packaging is a very important aspect of your marketing strategy. Guest post by Laurie Greene
Guest Post
Dos & Don’ts of Managing Digital PR for your Small Business
Digital Public Relations (PR) for your small business allows more connections that build loyalty and demonstrate your brand’s value on a personal level. To ensure that your digital PR strategies work well, you need to understand what to do and what not to do. Guest post by Nicole McCray
Email Marketing Trends For 2023
Email marketing is still one of the most effective ways to reach and engage with customers. Let’s look at trends in email marketing for 2023. Guest post by Kevin George
10 Social Media Statistics Every Small Business Owner Should Know
In order to make your social media marketing strategy a success, we’ve gathered the most recent and useful social media statistics: get in-depth knowledge of key demographics, an understanding of how social media channels function, and practical insights about user behavior on each platform. Guest post by Oran Yehiel
Amazon Marketing: 7 Major Keys to Building the Perfect Strategy
As an Amazon seller, growing your business in a busy marketplace is your goal. Here are seven major keys to building the perfect Amazon marketing strategy. Guest post by Corrin Romkey
6 Ways to Use Social Proof to Scale Your Business ( +Examples)
Most marketers and entrepreneurs understand the benefits of using social proof to reach their professional goals. Adding even the most basic form of social proof to your business website can have a tremendously positive impact. Guest post by Natasha Lane
Manage Business Growth after Successful Marketing
Marketing campaigns can take off and inspire serious growth in your small business. Even though successful marketing campaigns can result in wonderful things for your company, they can also bring challenges associated with being able to manage that small business growth. Guest post by Amanda Winstead
10 Tips To Create Impactful Holiday Email Marketing Campaigns
Every brand sends holiday email marketing campaigns to promote offers and drive conversions. Learn how to make yours stand out and have an impact. Guest post by Kevin George
Marketing to Reach the Subconscious Mind of the Consumer
To tap into the subconscious mind of the consumer with your marketing activities, businesses need to understand how the brain works. The human brain is constantly taking in information and sorting it into different categories. Guest post by Oscar Rodriguez
Top 5 Recommendations for Email Marketing Templates
You know the challenges if you’ve ever run an email marketing campaign for your brand. Getting engagement and responses can be difficult, and people don’t always reply with your call-to-action (CTA) tactics and other techniques. Guest post by Nicole McCray
9 Effective Ways To Create Engaging Social Media Content
Content is an essential asset of social media. No matter what your purpose is for joining a specific social media platform, you must share engaging content to build rapport with your audience. If you don’t know how to create one, this guide can help you get started. Guest post by Burkhard Berger
Attractive Email Subject Lines for a 46% Open Rate
You may be weighing the success rate of your email marketing campaigns by metrics like open rates, clickthrough rate, unsubscribe rate, and bounce rate. But do you know the secret to increase the open rate of your emails? Guest post by Sid Wilson
Integrate Social Media and Email Marketing to Drive Business Growth
An effective marketing strategy is created by perfectly combining the powers of individual channels and imparting a consistent experience throughout those platforms. See how to combine the power of email marketing and social media to get more customers and boost your business growth. Guest post by Kevin George
Keep Accessibility at the Forefront of Content Marketing
Businesses live and die according to their ability to serve their customers’ needs and, often, exceed their expectations. In today’s increasingly crowded and competitive market, providing an exceptional customer experience is perhaps more important than ever before. Guest post by Amanda Winstead
How To Leverage Customer Reviews In 2022
Customer reviews of a business have taken on an influential role in its success and brand building. A vast majority of customers use them as a gauge for quality and reliability in the businesses or brands they want to support. Guest post by Burkhard Berger
Video SEO: How to Get the Most Out of Your Video Content
Videos provide an easy way for your target audience to understand your product. And if well optimized, your videos can work magic for your SERP rankings. Guest post by Gaurav Sharma, founder and CEO of Attrock
Benefits of Video Marketing for Small Businesses
Small business owners are generally still learning or trying to navigate this unknown space of digital marketing. It can be scary and overwhelming. One of the most detrimental mistakes is not weaving video into your marketing strategy to realize all the benefits. Guest post by Sanket Shah
How to Use Micro-Influencer Marketing to Scale Your Brand
Adding user-generated content (UGC) to your marketing strategies and collaborating with micro-influencers can yield great marketing results. Guest post by Natasha Lane