An effective marketing strategy is created by perfectly combining the powers of individual channels and imparting a consistent experience throughout those platforms. See how to combine the power of email marketing and social media to get more customers and boost your business growth. Guest post by Kevin George
Businesses live and die according to their ability to serve their customers’ needs and, often, exceed their expectations. In today’s increasingly crowded and competitive market, providing an exceptional customer experience is perhaps more important than ever before. Guest post by Amanda Winstead
Customer reviews of a business have taken on an influential role in its success and brand building. A vast majority of customers use them as a gauge for quality and reliability in the businesses or brands they want to support. Guest post by Burkhard Berger
Videos provide an easy way for your target audience to understand your product. And if well optimized, your videos can work magic for your SERP rankings. Guest post by Gaurav Sharma, founder and CEO of Attrock
Small business owners are generally still learning or trying to navigate this unknown space of digital marketing. It can be scary and overwhelming. One of the most detrimental mistakes is not weaving video into your marketing strategy to realize all the benefits. Guest post by Sanket Shah
Adding user-generated content (UGC) to your marketing strategies and collaborating with micro-influencers can yield great marketing results. Guest post by Natasha Lane
Email marketing is the practice of sending marketing messages to prospective and current customers via email in order to sell, educate, or build loyalty. Learn how to make eCommerce email marketing drive more sales for your small business. Guest Post by Téa Liarokapi
Just starting your e-commerce business, crossing your fingers, and hoping for the best is not enough. Marketing is an essential part of attracting more leads and expanding your business. We share eight excellent e-commerce marketing techniques and tips that you can use to grow your customer base. Guest Post by Laurie Green
Learn about the importance of using explainer videos for better engagement rates and increased sales leads, which eventually results in higher ROI (Return On Investment). Guest post by Andre Oentoro, founder of Breadnbeyond.
Small business automation pertains to using modern technology to replace manual work in the overall business processes. Allowing some aspects of your business to be automated will save you time and effort, which allows you to focus on things that make your small business a success. Guest post by by Burkhard Berger
Influencers on social media are a relatively new phenomenon in recent years. And partnering with an influencer as part of your marketing strategy can ensure your product and service reaches the right audience. Guest post by Miley Dowing
Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. Guest post by Andre Oentoro, founder of Breadnbeyond.
One of the smartest ways for small businesses to advertise is through social media marketing. It allows them to do so much with such little resources. But how exactly can small businesses use the power of social media marketing? Guest post by Dan Martin.
Chatbots will influence the future of marketing for many small businesses. Their many benefits will help shape customer service and engagement for most businesses. Guest post by Dan Martin
Having a powerful online presence is vital for small businesses trying to grow their audiences. Platforms like Instagram are filled with millions of consumers hungry for new products and services. Businesses around the world spend over $5 billion a year marketing to Instagram users. Guest post by Miley Dowing, IT consultant with Daily Cup of Tech