Google Apps is a hosted suite of Google applications that uses your branded domain name, giving you an email and collaboration environment that is accessible from any browser. The free version includes Gmail, Google Calendar, Google Docs and Google Sites.
So you’re probably wondering what this has to do with marketing? Most of my clients’ prefer Gmail over the hosted email solution because it is accessible, reliable and easy to use, but as a marketer, I would prefer that my clients use an email address that reflects their website domain. Setting up Google Apps gives you the best of both worlds.