Feathers seem to have been ruffled by the appearance of the new Gmail Tabs and the automatic filtering of messages bound for your inbox. Popular opinion seems to be that if you send an email newsletter, it will end up in the Promotions category (tab) and therefore, people won’t see it.
Google Apps is a hosted suite of Google applications that uses your branded domain name, giving you an email and collaboration environment that is accessible from any browser. So you’re probably wondering what this has to do with marketing? Most of my clients’ prefer Gmail over the hosted email solution because it is accessible, reliable and easy to use, but as a marketer, I would prefer that my clients use an email address that reflects their website domain. Setting up Google Apps gives you the best of both worlds.
Last October, Google rolled out Google Place Search, a new user interface for local search that organizes information around location. These changes merged the Google Map listings and organic results in a new way that makes it critical to pay attention to your online presence. Gone are the pack of 7 or 3 results at […]