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Google Authorship – Why it’s Important to Your Business

Google Authorship - Contributor Links

Google is continuously changing its search algorithms in order to discover the best content from the original author and providing those more relevant search results to those looking for that information. To gain more visibility and better search engine rankings, you need to implement Google Authorship and make it easy for searchers to focus on your content in the search results pages.

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GMail Tabs – Email Marketers Don’t Panic!

Gmail Tabs on the Android mobile device

Feathers seem to have been ruffled by the appearance of the new Gmail Tabs and the automatic filtering of messages bound for your inbox. Popular opinion seems to be that if you send an email newsletter, it will end up in the Promotions category (tab) and therefore, people won’t see it.

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Google Apps – Should You Replace Your Hosted Email?

googleapps

Google Apps is a hosted suite of Google applications that uses your branded domain name, giving you an email and collaboration environment that is accessible from any browser. So you’re probably wondering what this has to do with marketing? Most of my clients’ prefer Gmail over the hosted email solution because it is accessible, reliable and easy to use, but as a marketer, I would prefer that my clients use an email address that reflects their website domain. Setting up Google Apps gives you the best of both worlds.

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Google Places – Best Practices for Local Search Engine Optimization

Google Places Blended Results

Last October, Google rolled out Google Place Search, a new user interface for local search that organizes information around location. These changes merged the Google Map listings and organic results in a new way that makes it critical to pay attention to your online presence. Gone are the pack of 7 or 3 results at the top with a map, replaced by blended results that incorporate pieces of your website, your Google places listing, citations about your business from other sources and reviews from sites such as CitySearch, Yelp, Yahoo, Merchant Circle, InsiderPages and other Internet Yellow Pages sites and directories. The major objective of the change is to cluster search results around specific locations so you can more easily […]

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