Frequently Asked Questions

Frequently Asked Questions

FAQ about Marketing Coaching

What's the difference between a coach, consultant, advisor or mentor?

A marketing coach works with you to develop your marketing strategy and then educates you on how to execute the strategy with your resources. A marketing coach is your advisor, confidant and mentor, encouraging you to take action and stay consistent.

A marketing consultant will also work with you to develop your marketing strategy, but a consultant will spend time doing the work.  A consultant will often work with your business over a longer time period usually on a retainer and will execute the activities for you.

How do I know if I need coaching, consulting, or both?

Many small businesses will need both marketing coaching and consulting at times. For daily execution, coaching can help you stay focused on getting results. For larger projects, such as website development or pay per click advertising, you may be better off engaging an expert to do the work and deliver results.

What's the difference between your customized marketing coaching and your web presence marketing coaching services?

The customized marketing coaching covers all aspects of coaching based on what your business needs. You could use the coaching hours to help you create a full marketing plan for your business, solve a specific challenge, get training on some aspect of marketing you want to learn better, guidance on how to use inbound marketing effectively for your business or a combination of many areas. You choose the areas you want to focus on.

The web presence marketing service is designed to create a full web presence for your business over a six month period. This service focuses on creating a mobile responsive website, fully optimized social media profiles and directory listings. Once your web presence is in place, you can then begin inbound marketing activities to attract your ideal client.

How do your coaching services differ from your web presence marketing services?

The web presence marketing service packages are targeted a small to medium sized businesses that want to partner with a marketing agency and outsource their marketing activities. By outsourcing some or all of your marketing to us, you can spend more time on other things in your business. The packages are customized to each businesses needs and are designed for consistent activity each month.

Why do I need a marketing plan?

Without a written marketing plan, your business is making decisions on the fly. This results in disjointed marketing efforts, wasting time and resources on activities that may or may not work for your business. When your plan is written down, you become more focused. Committing your goals, strategies and activities to a written document is the only way to avoid losing sight of what we want to achieve - turning our ideas into proven reality.

Is having a marketing system important to the success of my marketing activities?

If you want your marketing to be effective, you need to treat marketing as a process – a series of actions to achieve your particular marketing goal. But unless you create a marketing system, your marketing process could be inefficient and inconsistent, producing results that are less than you had hoped.

The key to implementing an effective marketing system is to ensure it aligns with your marketing plan and defines the steps you will take to implement a success inbound marketing funnel.

For more information on implementing a marketing system, read my blog post on Marketing System or Marketing Plan – Do You Need Both?

FAQ about Marketing Tools

Why WordPress?

A website’s goal is to provide inbound leads and visibility for your business. To accomplish that goal, your website needs to continually deliver a pleasant user experience to those who are looking for your products and services.

WordPress provides robust functionality and ease of use features, making it the ideal choice for businesses that want to keep their website content up-to-date and relevant to their target market. This dynamic, open source software has evolved into an easy to use content management system, putting you in control of your content.

Why does my website need to be mobile responsive?

As more people are visiting websites from their smartphones and tablets than web browsers, it is also important that your website be able to support a broad range of devices. In the latest Google algorithm, websites that do not support a mobile experience may lose rank in the Google search engine results.

Why should I have a self-hosted WordPress website?

If you want to use content marketing to help grow your business, you do need a self-hosted WordPress website on your own domain. A branded domain is a valuable asset of your business which helps it gain more visibility. When you host your website on someone else's domain like WordPress.com, you do not own your web presence. Now most hosting companies provide 1 click install and upgrades for WordPress.

Why do I need a blog for my business?

Not all businesses will be able to support the requirements of having a blog, but businesses who do blog get more traffic to their website than those who don't. A quality blog helps convert that traffic into leads while establishing your business as an authority in your industry.

Every time you publish a blog post, you increase your web presence by another page which creates one more opportunity for your business to show up in search engines and drive traffic to your website in organic search.

Why do I need to do SEO on my website?

Optimizing your website is the process of ensuring your web pages can be found when someone is searching using the most relevant keyword phrases for your business. By taking the time to optimize each page and post on your website can have a huge impact on your organic traffic.

Getting your website organically ranking high in search engines is one of the most important aspects to your marketing plan. Traffic that comes from organic search engine results is extremely cost effective, providing a high ROI if that traffic converts into paying clients.

Do I need an email service provider and if so, which one?

If you want to email a large number of recipients, you must use an email service provider. With the amount of spam being sent, many ISPs (Internet Service Providers) will block emails that have too many recipients in the cc or bcc fields. In order to ensure your emails reach your intended audience, you should signup for a reputable email service provider, build your email list on that provider and use it to email to your list.

I recommend MailChimp for a couple of reasons:

  • It's free to use for up to 2,000 subscribers and 12,000 emails per month.
  • It supports an RSS campaign, making it easy for you to send your blog posts to your list via email automatically. Only a few email service providers have this feature.
  • It supports mobile devices so your emails look good when read on a smartphone.

You can sign up for an account simply by visiting the MailChimp website.

If you would like to understand the differences between email marketing and marketing automation, check out my blog post Marketing Automation vs Email Marketing.

Marketing Campaign Template

Sign up to get marketing tips direct to your inbox and get a FREE campaign action plan, editorial calendar and instructions on how to plan and execute a successful marketing campaign!

* required

Email marketing via MailChimp

About Debra

Debra Murphy - Marketing Coach & Trusted Marketing Advisor
View Debra Murphy's profile on LinkedInFollow Debra on TwitterLike Masterful Marketing on FacebookAdd Debra to your Circles on Google+View Videos on Masterful Marketing's YouTube ChannelFollow Me on PinterestSubscribe to Masterful MarketingB2C_badge_100
Let me help you build a strong digital footprint and use it to increase visibility and generate inbound leads. Read more »

Testimonials

Masterful Marketing LLC
I started working with Debra in 2007 to get a better understanding of how to market my roofing business. I went through the Masterful Marketing 8 Step Program and found it to be extremely valuable. I not only developed a marketing plan and budget for my business, I also developed ...

90day-logo

90 Day Year Business Achievement System helps you achieve inevitable outcomes in your business with more speed, focus and efficiency than ever before.

I use this system to grow my business and stay on track. I am also proud to partner with Todd to spread the word of this amazing system.

Make 2017 your best year yet! Find out more »

Follow Masterful Marketing