Facebook Page Tagging – An Update

Facebook Page Tagging - An Update

Since I published my previous post on Facebook Tagging, I’ve received many questions from readers about their challenges trying to tag photos on Facebook Pages. Many are confused over the lack of notifications, who can be tagged and when. So, I did a few Facebook Page tagging experiments across a number of different Page types to see how or if tagging worked. Here are my discoveries.

Read more

Facebook Tagging – How it Works for Timelines and Pages

Facebook Tagging - How it works for Timelines & Pages

Facebook tagging links a person, page or place to something you post, like a status update, photo or app activity. Facebook tagging is a useful feature because it enables you to notify a person or a business when you post something that pertains to them, letting them know that they were mentioned and it makes the post more visible in the news feed to friends or fans of the person or business you tagged if the person has set the post to be visible to friends or public.

Read more

Facebook Page Changes – 3 Things You Need to Address Now!

Masterful Marketing Facebook Timeline Cover Photo

Facebook announced the new Timeline for Pages and surprised everyone by making them available immediately! And honestly, there are a lot of changes and many questions to be answered.

But don’t worry – as an admin, you can preview what your page will look like, make the changes you want and tweak for a while. The world will continue to see your current page until you publish or March 30th, when Facebook is migrating all pages to the new format. So you have this month to update your page and create an exciting cover photo.

The major thing to think about now is how your page will look to your visitors. If you do nothing, your page will look a bit dull. So, here are the changes you must address now so you are ready before the timeline goes into affect on March 30th:

New Cover Photo

The new cover photo will be a nice addition. The previous 180x540px image was restrictive. Now with 851x315px of space, either mimic your website header if appropriate or create something more exciting. But with all the good, there are restrictions that you must understand so you don’t violate any of Facebook’s requirements. Review the Facebook Page guidelines for complete information, but the following highlights the important restrictions to your cover photo.

You can not include:

  • Price or purchase information
  • Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section
  • References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features
  • Calls to action, such as “Get it now” or “Tell your friends.”

Read moreFacebook Page Changes – 3 Things You Need to Address Now!

Top 9 Facebook Page Questions

Top 9 Facebook Page Questions

Top 9 Facebook Page Questions
Here are the top Facebook Page questions that I get asked regularly. Given the frequency, I thought I would share the answers for the benefit of everyone.

1. Question: I want to set up a business page for a business I own but I do not want my personal profile linked to the business page. Can I do this?

Answer: A Facebook Page is a separate account that does not have login information and are created by people through their profiles (timelines). This does not associate it with your personal profile other than you are an administrator. People who become fans will not gain any access to your personal account. Log into your personal profile and go to https://www.facebook.com/pages/create.php to get started.

Read moreTop 9 Facebook Page Questions

Top 10 Facebook Marketing Questions

Small business owners ask me a lot of Facebook marketing questions, so I decided to compile the 10 most often asked questions and answer them in an eBook specifically for small business owners. These most popular questions include: Should my business be on Facebook? What does it mean to market my business using Facebook? What’s …

Read moreTop 10 Facebook Marketing Questions

Facebook Business Accounts

Recently, a lot of people have asked me about using a Facebook Business Account rather than a Facebook Personal Account to create a Facebook Page for their business. Please note that a Business Account is not the same as a Business Page. People are totally confusing the two and generating a LOT of misinformation about this topic.

Business accounts are designed for individuals who only want to use the site to administer Facebook Pages and their ad campaigns. They have limited access to information on the site and they cannot be found in search, cannot send or receive friend requests.

Having read this information, I had assumed a business account would enable businesses to create Pages that were disassociated from current employees. Once the Page was created, they could then get employees to become fans, which would make them eligible to be Page administrators. This would be logical as employees come and go and using a business account to be the creator of the Page would provide a way for the Facebook Page to remain associated with the business and not some former employee.

Read moreFacebook Business Accounts

Marketing Campaign Template

Sign up to get marketing tips direct to your inbox and get a FREE campaign action plan, editorial calendar and instructions on how to plan and execute a successful marketing campaign!

* required

90 Day Year

Email marketing via MailChimp