Facebook Page Tagging – An Update

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Facebook Page Tagging - An Update
Facebook Page Tagging – An Update

Since I published my previous post on Facebook Tagging, I’ve received many questions from readers about their challenges trying to tag photos on Facebook Pages. Many are confused over the lack of notifications, who can be tagged and when. So, I did a few Facebook Page tagging experiments across a number of different Page types to see how or if tagging worked. Here are my discoveries.

Facebook Page Tagging for Photos

According to Facebook help, “You can tag Pages in photos similar to the way you tag friends in photos. You do not have to like a Page to tag it, but only certain kinds of Pages can be tagged, including brands, products and people. To tag a Page in an individual photo, you need to view it in the new photo viewer.”

I tested tagging on those categorized as local businesses and found I could tag photos on Pages that were home improvement, martial arts, a pizza place and professional services. However, I was unable to tag a local business that was a restaurant/cafe or pet services. Facebook does have a form that you can fill out to report issues to the Facebook Pages team if you feel your Page is eligible for tagging.

Enable photo tagging on your Facebook Page

Before people can tag photos, you need to enable photo tagging. To set this, go to your Admin Panel, click on the down arrow next to manage and select “Edit Page”. Then select “Manage Permissions”.
Facebook Page Tagging - Managing Permissions
Facebook Page Tagging – Managing Permissions

Facebook Page Tagging for Posts

When you are using Facebook as a Page, you are able to tag other Pages in a post or comment. A Page cannot tag people (Pages don’t have friends). However, if you switch to using Facebook as yourself, you can tag your friends in posts and comments on the Page’s timeline.

Who can I tag in a Page’s photo?

You can tag your own friends or other Pages in the photos, but not your fans. This is to prevent people from violating privacy. Only the admins can see the list of Page fans. If I could tag my fans even if they are not friends of mine, it exposes them unknowingly to others on Facebook.

Facebook Page Tagging Notifications

When a photo is tagged, the people tagged get notifications and if they have tag review turned on, will be able to approve the tag before it appears on their timeline. If a Page is tagged, there is no notification of the tagging. The only way to find out if your Page has been tagged is to check the photo stream and look in the area called “Photos of Page Name”. Tagged photos appear in that area.

Facebook Page Tagging Photo Stream
Facebook Page Tagging – See which photos have been tagged by viewing then in Photos of “Page Name”

If I can’t tag a photo on a Page, how can I share photos from my Facebook page to my personal timeline?

Click on the photo you want to share on your timeline, hover over it and at the bottom are options to tag, share and do other things. Click on that and share it on your timeline. It will then appear to your friends, and depending on privacy settings, friends of friends.

Facebook Mobile Tagging

Just this month, the Facebook mobile applications for Android and iPhone added both the share button and inline tagging.

That’s it. Facebook Page tagging in a nutshell! Let me know if I missed anything or if you find something still isn’t working for you. For those who have a Facebook Page in a local category, are you able to tag photos on your Page? Either way, list the sub-category here in the comments and whether you can or cannot tag photos. We’ll all appreciate the information.

65 thoughts on “Facebook Page Tagging – An Update”

  1. I have a group who recommend tradesmen to people wanting jobs done. I can only tag the person not their business page. :-(

  2. Dear Debra,

    Thank you so much for all the information here!
    I would like to ask you a question on tagging. I`m putting tags on some of my posts. When I click on the tag, I enter a stream of posts from people and pages that posted the same tag. Yet there, my post cannot be seen. Is it that I don`t see it myself but its visible to the others or there is some kind of a problem and I`m missing something?

    • Cveta – I think you are referring to a hashtags, right? This is not the same as Facebook page tags where you tag someone in an image of themselves.

      As for using hashtags on Facebook, yours should be in there but they do order them based on most popular. If you have no reach for the post, they may be at the end of the list.

  3. Hi, Debra.
    My name was mentioned in a status update post about me on a group page. I want to have a copy of it on my timeline but there is no share button. How do I tag myself in that status update?

    • Connie, if the group is private, there is no way to share the post. If the group is public you can share it.

  4. Hey Debra!
    So just so I understand…been reading all the comments and posts…..
    I tagged another page, as public in a post on my business FB page. I looked at the page I tagged and saw other posts stating that the ‘page’ was mentioned in a post. I assumed that would happen with my post where I mentioned them. But it did not?? Is it random what shows up on someone elses page where they were tagged/mentioned? ANy help would be appreciated!

    Thanks :)

  5. Debra hi,

    I’m going crazy here with my FB business page!

    My page has been tagged on several occassions by my costumers – but I can’t see those tags anywhere!
    I understand the notion to not show this information to bigger companies – however I checked a few other pages, and their costumer reviews and posts are show on the left hand site of the FB page – in a smaller division, but it’s still there. Mine aren’t, I can’t seem to make it work?

    I tried everything – all the settings seem to be correct, but still nothing.

    Do you have any idea what to try?



    • Hi Maja,

      Have you checked your notifications and activity log (you will find the link at the bottom of the notifications list)? That is usually where I find out who has liked my page and who has tagged. Posts to page are only text posts that are directly written on my page and I have the option to make them visible in the sidebar. Tags of my page on photos do not appear on the page at all. For me to make them visible I have to share them on the timeline as the admin of the page.

      Tagging is the most confusing aspect of Facebook because there are too many variations to understand them fully.

      I hope this helped.

  6. Hi Debra.
    I came across this post because I was trying to use tagging for a specific purpose.

    I am managing our animal hospital FB page and wanted to thank each person who “liked” our page. I thought that I could post a TY pic and then tag these clients all together but the only names that come up in the list are “famous people” with a ton of friends.

    I then went to my personal profile and tried to tag the TY pic that way and the same “famous names” are coming up…even when some of them are my personal friends. I am really confused. If this cannot be done can you please recommend an easy way to thank new page likes. Right now I am having to send a message from my personal page and I would like to keep my personal profile just for private use.

    Thank you!

    • Hi Monica,

      Pages cannot tag people – most likely this is to prevent people getting spammed and also since people block tagged posts from going on their timeline unless approved. I know I don’t like to be tagged just because. I don’t mind people tagging me in photos that are appropriate and meaningful.

      I don’t think you need to thank each person who likes your page individually – do something fun – post an image and have the new people caption it or start a phrase and have people finish it – those who want to be seen will be seen. Those who wish to remain quiet will.

      Make your page fun and informative and create offers for those who bring their pets to your animal hospital. That’s why people like pages – to get value from the business.

  7. Hi, Debra. I hope you’re still watching this thread. I have a photography business page. I post to it, and I know people that Like/Follow that page will see that post. However, I want to also have that post appear on my personal timeline. What’s the best way to do this but avoid Likers/Followers from seeing duplicate posts? Currently my process is 1) Post to my business page as my business, 2) go to that post and ‘Share’ the post on my own timeline.

    My concern is that my friends that are also Likers/Followers will see the post a second time. If this is true, I want to streamline it. It seems that if I tag myself in that business post it should appear on my personal timeline. Since I can’t tag myself when I’m posting from the business page, I have to do it after the fact by clicking the post/photo, then tagging myself (“Who were you with?”). However, tagging myself doesn’t seem to be reaching my general audience of friends that are not Likers/Followers.

    Is sharing the business post to my personal timeline the only way to reach my larger audience of personal friends?



    • Hi Brian,

      Sorry for the delay in responding. Been crazy here!

      There is nothing wrong with sharing your page post on your personal timeline. I actually do that myself for my own blog posts. Don’t assume because your friends have liked your page that they are actually getting the posts from the page. Organic reach is very low so most likely they will not see the post twice and if they do so what? They may have seen it but a second time a bit later in the day may get their attention even more. Space it out a bit – post on the Facebook page in the morning then share the post on your personal timeline in the afternoon.

      Tagging does not necessarily reach your general audience. The only way to really reach a wider audience is to share your page post on your personal timeline or sponsor the post and be selective on who you wish to share it with. I think you can reach a pretty good audience by boosting your post for about $5. Depending on what you are trying to accomplish, I might spend a few dollars and try it.

      Hope this helps

  8. Debra, I want to tag people who have used my services on my brands facebook fan page to thank them with the products/services availed. So when these clients are in my personal friend list I am able to tag them, but if some of them are not are personal friends with me, I am unable to tag them on my brand’s fan page.

    Long back I could tag them, but I believe since a time this setting has changed and tagging people (and not friends ) in photos on my fan page is not allowed. Is there still a war around to do that?

    • Raashi, Facebook Page tagging has changed quite drastically. Pages can no longer tag people, only other pages. If you want to tag someone, you have to be using Facebook as your personal profile. There is no way around tagging people in photos on your page. These changes most likely occurred for privacy reasons.

      • My business page is for a tourist town. I always tag businesses that are set up as business pages. On February 19, 2015, I suddenly was unable to tag some of the businesses that I frequently tag including my own business page. I am still able to tag others that I don’t tag frequently. Any idea why this is happening or if I can fix it in settings or something? Thanks!

        • Hi Cindy,

          Unfortunately Facebook Page tagging has changed quite drastically and it is hard to say what works and doesn’t anymore. It appears that if your page liked another page, you can no longer tag them in some cases – not sure if that is a bug or a new setting some of us haven’t seen yet. I can still tag a couple others that my page has liked but not most of them. I can tag other pages I have not liked as my page however.

          So not sure actually why this is happening – I’ll look into it a bit more and post here if I find something.


  9. Hi Debra! I’ve a strange issue on my FB business page. When I try to tag another page, my post is not shown on that page, and when my page is mentioned by another page I don’t get any notification and the tag is not shown on my recent posts (on the left of the page)! Can you help me please?

    • Maria, I believe this is how Facebook works. When you tag another page, it doesn’t show on the page because brands with many fans would get get overwhelmed with tags. Same holds true with notifications. Those pages with thousands of fans would have too much to manage if all of the tagging were shown and notifications made visible.

      • How can one then see if people are trying to interact with your brand? Mention.com doesn’t scour Facebook as well as it should..

  10. I have a pub in Melbourne and always had photos and posts tagged. Basically if you want to allow tagging you have to change your category to People or Places. If you do this you no longer have the ability for people to check in or posts reviews. Mine was active until about 3 months ago now they no longer show up. Not sure why they disappeared unless one of my admins put us in the correct category. I have a credit card linked to the page which I cancelled around 3 month ago. It seems there is no fix however the tag shows up on peoples’ personal page and only on my business page if they use @, i don’t control what people post and I’m not standing with the person when they tag us to tell them to make sure they use @

    • Pat, I was able to tag a Facebook Page that was a local business by just typing in the name of the page, without the @. A local business still gets the review and checkin ability (on mobile). Make sure tagging is turned on under General Settings. Are you referring to using the mobile app to tag? You can’t tag pages via the mobile app at all.

      Try switching your page to a local business. Hope that helps.

  11. Hi Debra, I have always been able to tag friends business pages from my own business page to cross-promote, but now their pages are not showing in the drop down menu when I write a post. The pages are liked, and visited regularly. Has Facebook’s tagging policy changed recently?

    • Hi Violet,

      I just tried to tag a page from my Facebook business page and it did show up in the dropdown. I put the @ in front and started typing and the pages showed up. I also switched to posting as myself rather than the page and it also worked.

      It’s possible the other pages have changed their settings to not allow tagging. But as of right now, tagging seems to still work between pages.

  12. Hi Debra שמג Thank you for this great article.

    I have a strange problem (and a friend has had it for a long time already) so I wonder if you heard of it ,,,

    I am on Facebook for several months only and not a page admin.

    After tagging my friends (not on many posts and only one at a time) on posts I get from my Business page (admined by a professional) – all of a sudden, a fortnight ago – I cannot do that anymore!!

    The Tag option does not appear when I open posts of ALL business pages !
    So I can tag my friends as usual on private posts but not on any post I get from a business page.

    Can this arise from someone removing their tag (although I didn’t notice such thing) and Facebook blocking me thinking I am spamming or something ?

    I got no notice or mail regarding this and a friend of mine had the same problem for a long time so this worries me.

    Can you help in any way ?


  13. I called my company Cuckoo which is really popular on facebook, slight mistake on my end. I want to tag the page from my own profile and I want my clients to tag me too but it doesn’t show up my company, just other pages called cuckoo. Have you any idea to solve this? Thanks in advance for taking time to reply.

    • Hi Howard,

      Yes calling your company Cuckoo will make finding you harder – I did a “find all pages named cuckoo” and never hit the bottom of the list. You might want to consider modifying your business name with a description such as Cuckoo Consulting or whatever your business is about so finding it will be a bit easier in general, not just on Facebook. Otherwise you will need to do a lot of marketing just to explain what you do and why folks may want to do business with you. Remember Facebook is a channel to support your marketing. Think about the implications around a name that is more descriptive. There’s a reason I renamed my business from Vista Consulting to Masterful Marketing. The former confused my business with a technology consulting company (since Microsoft used Vista for their operating system) and no one knew I did marketing. Once renamed to Masterful Marketing, there is no question about what I do. Naming is an extremely important marketing activity that many small business owners get wrong (including me!) and renaming takes time, patience and work to transition the brand.

  14. Debra…I’m still trying to find a way to see notifications on my brand page where people tag me. Is there a way to do this both on photos and regular text posts?

    • RJ not that I have found. I believe that Facebook does not notify page owners of tags because large brands would get inundated with notifications. Unfortunately small brands that get a few tags may never know to thank those that gave them visibility. If something changes, I’ll create an updated post on Facebook tagging.

  15. Hi Debra,

    I noticed that I had a few pictures that I was tagged in that I never got around to approving to allow on my timeline. It’s been a while since I was tagged, and I was wondering if the person who tagged me would be notified if I allowed the pictures on my timeline now. Also, would it appear as a current story on news feeds or on my timeline? Thanks!

    • Hi Mary,

      Good question – I had a couple of tags that hadn’t been approved so I tested it.

      It will appear on your timeline in the time that the tag was made – so if you were tagged in September 2013 and now approve it, it will be in the timeline in September 2013.

      As for will they be notified, I don’t believe so. I asked the person who originally tagged me in the post if they got notified and she said she didn’t.

      Hope this helps.

  16. Hi

    I have a page (musician) and my friend alerted me to the fact that I hadn’t replied to one of her posts that she had tagged my page in. I told her that I didn’t receive any notification for my page and apologised. It was something that she had promoted and did a photo shoot so it was important that I thank her for it. Fortunately she told me herself so I found out through her and not facebook. Is there a way that I can get notifications that people have tagged my page?

    • Lucy, Unfortunately no, there is no way to be notified when someone tags your Facebook page. I believe this is done so that larger brands aren’t inundated with notifications. But for us smaller brands, it would be nice to have the option. I have found no way to do this and have experimented with it many times.

  17. Debra Murphy,

    Do you know whether or not tagging a business facebook page from a status update (not a photo, and not necessarily from a fan of that page) has any measurable effect on PTAT or engagement/reach for that Fan page?



    • Hi Tim,

      Great question! With the new Facebook insights, engagement is much more obvious. However, tagging doesn’t seem to be one of the engagement criteria. I’m not positive that it has no effect, but it doesn’t appear to be included in the insights. Engagement includes likes, comments, shares and post clicks.

  18. Hi there. I’ve read through the article and all of the posts. But photo tags still don’t show up on my page. I can tag my page in a photo. But the photo doesn’t show up anywhere on my page.

  19. How do people tag my “PAGE” in their own personal posts? It seems that my Facebook page isn’t ever available to be tagged. It’s frustrating because I have people wanting to tag my page in their posts, but it never allows them to.

    • Nik – unfortunately it doesn’t work from the mobile app yet. I posted to my timeline from my Android and there was no tag for my page. Another colleague of mine also commented that it doesn’t work. Hopefully they add that feature to the mobile app soon!

  20. You wrote: “I could tag photos on Pages that were home improvement, martial arts, a pizza place and professional services. However, I was unable to tag a local business that was a restaurant/cafe or pet services. ” – This is the problem I am having. We have a fanpage for our beach vacation rental – I have tons of people that rent from us and post vacation pics and tag my page – but none of these ever show up on my timeline (I so wish they did – that would be valuable marketing).

    I wonder what causes some businesses (like the pizza place you mentioned) to show tagged photos and posts, but others (like the cafe you mentioned, or my business) to not.

    I thought it had to do with category (i.e., brands and people pages can, but local businesses can not) – but that doesn’t make sense if you saw a local pizza place that had a fanpage that showed tags (presumable, they are in the local business category?) Can you confirm that pizza place was categorized as a local business? Thanks!

    • Hi Jeanne,

      Most likely they were not categorized correctly. I just checked a few local businesses and they still cannot be tagged. I truly don’t remember which pizza place I checked but you are probably correct that they were not categorize as a local business. I don’t know why this is a restriction.

      Facebook did have a period when they notified businesses to make sure they were categorized properly. I remember getting a notice as an admin to verify my page category.

      Yes, those pictures that are tagged with your page would be great marketing. When you see their picture with a tag, click on the picture and share it on your page timeline. Let me know if this works for you. Page tagging is still a mystery no matter how many times I test it :)

  21. Hello. This piece really answers my questions. Thanks a lot!
    I tried to upload a photo and tag a fan page via iPhone facebook app, but only my friends’ names were shown but not any fan page. I wonder if it’s a problem of the app so i tried to access facebook through safari but it’s still the same.
    Is there any way to tag fan page on a photo via mobile devices?

    • Hi Maggie,

      Glad the post helped. As for tagging a photo from your mobile Facebook application, I got the same results as you. Facebook doesn’t seem to allow page tagging from the mobile device. I tried both the app and Facebook through the Chrome browser. If I find out why I’ll post an answer here.

  22. Hi,
    On my “Edit Page” I dont have the option of “Manage Permissions”. Only “Manage Admin Roles” and “Manage Notifications”. Can you please assist? Thanks

  23. Thank you so much for this Debra. This is exactly what we were looking for – very informative!

  24. Hi Debra,

    My business page was tagged by another business page, but i didnt get any notifications and i do not see on my posts by others. I liked this page and setting are all checked. Do you happen to know why?? It would greatly help!

    • Irene,

      I don’t know why Facebook chooses not to display pages tagging other pages on their timeline but they don’t. I tagged another page from my business page and nothing showed up on theirs as well. I’m sure it has to do with preventing folks from spamming pages just to gain visibility for themselves. If you tag a page, you give them visibility but not the other way around.

  25. Hi Debra, thank you for the information.I have a problem with my fb page, I cannot tag my friends anymore. I have checked my setting to allow people to tag photo posted by my fb page, but it seems it’s not working. Could you please help me?

    • Hi Lisa,

      I’m a bit confused – are you trying to tag your friends on your page or are your friends trying to tag photos on your page? The first, the page tagging friends, only works in the comments if you are using Facebook as you, not the page.

      There should be no reason why friends can’t tag photos on your Facebook page.

      Hope this helps.

  26. Hi Depra,

    I can not tag my friends in my page with my page name.
    It gives permission to tag people, but not list my own friends with “page name”.
    Allthough search lists a lot of people, but even does not bring my friends.

    Actually my question is Can I tag my own friends with my “page name”.

    Thanks indeed.


  27. Hi Debra, please help! I have recently converted my personal profile account into a FB page. All of my friends migrated as fans.
    (a) Am I right in thinking I am no longer able to view my personal account again? i.e. I am no longer able to view my friends’ activities?
    (b) I have set my FB page as a Local Business, Professional Services. My biggest problem is that I’m unable to tag any of my fans in the photos. I’m a photographer, therefore this is essential to me in order to publicise my work. Is there anyway I can do this? I’d really appreciate your advice! Thank you.

    • Hi Bal,

      You should still have a personal profile as you need it to manage your page.

      A page cannot tag fans. An admin can tag fans if they are friends of theirs.

      You might want to request that your personal profile be recovered and then create a business page and invite your friends to like the page. Similarly to what I and many other independents do, we keep both a profile and a page and use them both to reach our fans. I would suggest you go that route if you can.

      View this help file from Facebook:


      Hope this helps.

      • hi Debra,

        i really find this a problem. “A page cannot tag fans. An admin can tag fans if they are friends of theirs.”

        i admin a page for a university. my circle of personal friends is different from the fan base of our university page. if, in our page, i wanted to tag/invite our fans (who aren’t my friends) for a specific university event, auto tag suggestions pop up names of my personal friends. i would rather it pops up names of the fans of our page.

        any idea if it’s possible to set this somewhere in the settings?

        for me i believe that pages should be given rights to tag their fans for targeted marketing. and the personal profiles of page admins should be separated when posting on the page or as the page.


        • Unfortunately that’s the way Facebook now works. You want to reach your fans, you probably need to boost a post or add an event and invite them. If you are posting as the page, you can only tag other pages. If you switch to posting as yourself, then as a person, you can tag your friends in a post on the page as you can on your own timeline.

  28. Well, this post is excellent for anyone who doesn’t know a thing about the Facebook tagging option. Great tutorial Debra, I loved the way you explain things in such easy way.

    • Thanks Eliseo, I keep getting lots of questions about Facebook tagging in the comments – I believe Facebook made a change as to how it works for pages when it introduced the timeline so people are very confused.

  29. Hi, Debra! Thank you for the Facebook update, I would have never thought of that option myself. Please accept my friendship request, will you?

  30. That’s all good info Debra, cheers. Can you tell me why I can’t get notifications when a fan tags my page in a post though? I was sure that used to show up under “posts by others” but it doesn’t seem to do that anymore. It’s not showing up anywhere… Am I tripping??

    • Kevin – Yes, it once did so no, you are not tripping!

      I found this paragraph in the Facebook Developers under technical guides: How to Mention Tag at this link:


      Tagging Pages

      The same way you mention users, you can mention Facebook Pages by inserting @[pageID] or @[pageUrl] in the user message. The only effect is that the string will be replaced by a hyperlink with the name of the page. The story will not appear on the page’s Timeline and no notification will be sent as result of tagging a page.

      Since I found a tag for my page under posts by others back in February, I suspect this was something that was removed after the timeline was introduced for pages.

      If I find out otherwise, I will post an update. If someone knows for sure, please post a comment.

    • Hi Kevin, I thought I had replied to your comment – it seems to be missing. It appears that pages tagged in posts do not get notifications anymore. I believe that is to avoid the noise for the popular brands. For the rest of us though, it would be nice if there were an option to select.


      • Hi Debra, I have the same problem on my page. (posts by other pages my page is tagged in are not shown.) It seems to work for other pages though. Example: RADIO HAVANNA have tagged The Forum Walters in a post on January 8 10:18 pm. This post is shown on the page of The Forum Walters. They’re both music pages. Any ideas why this works on some and not on others?

    • I did reply but must have directly through my WordPress dashboard. Here’s the comment:

      Kevin – Yes, it once did so no, you are not tripping!

      I found this paragraph in the Facebook Developers under technical guides: How to Mention Tag at this link:


      Tagging Pages

      The same way you mention users, you can mention Facebook Pages by inserting @[pageID] or @[pageUrl] in the user message. The only effect is that the string will be replaced by a hyperlink with the name of the page. The story will not appear on the page’s Timeline and no notification will be sent as result of tagging a page.

      Since I found a tag for my page under posts by others back in February, I suspect this was something that was removed after the timeline was introduced for pages.

      If I find out otherwise, I will post an update. If someone knows for sure, please post a comment.

      • This does clarify things a bit. So if people mentions your page, you can’t expect a notification or make any follow ups. So you have either to monitor like crazy people and pages that likes you, and after you passed a 100, that’s almost impossible.

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