More often than not, businesses happen to willfully ignore the interests of people living with blindness, color blindness, and learning disabilities while designing their email campaigns. Guest post by Kevin George
Interestingly email marketing remains one of the most leveraged marketing strategies around the world. Whether small, medium, enterprise-level, or startup, any business can benefit from email marketing when done right. Guest post by Jessica Robinson
In times of social media boom, marketers and businesses are still relying heavily on cold emailing; ever wondered why? It’s because cold emails work. Guest post by Vaibhav Namburi
When was the last time you received an email that was simply a wall of text? A powerful tool that can help you attain your goals is to use compelling visual content in your email marketing. Guest post by Kevin George
While the jury stands divided on many aspects of AI, such as ethical concerns and the ultimate fear of the unknown, today’s blog will study the diverse implications of the marriage of AI and marketing, more specifically, email marketing. – Guest post by Kevin George, Email Uplers
There is no such thing as a marketing fluke. All of the ideas, techniques, and approaches we use in marketing, including email marketing, come from different scientific fields, especially psychology. Guest post by Travis Dillard
Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to “sign up” to receive their email updates?
Email marketing and marketing automation are terms that are used somewhat interchangeably. Both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.
Now that you have started started generating quality leads and building a solid opt-in email list, it’s time to start building relationships with your list with relevant email marketing campaigns.
Email marketing is still one of the most effective ways to reach and engage with customers. Let’s look at trends in email marketing for 2023. Guest post by Kevin George
Email list building is an important part of your inbound marketing effort. Even with all the new marketing channels, building a quality list of interested subscribers and communicating with them is as important as ever.
Every brand sends holiday email marketing campaigns to promote offers and drive conversions. Learn how to make yours stand out and have an impact. Guest post by Kevin George
You know the challenges if you’ve ever run an email marketing campaign for your brand. Getting engagement and responses can be difficult, and people don’t always reply with your call-to-action (CTA) tactics and other techniques. Guest post by Nicole McCray
You may be weighing the success rate of your email marketing campaigns by metrics like open rates, clickthrough rate, unsubscribe rate, and bounce rate. But do you know the secret to increase the open rate of your emails? Guest post by Sid Wilson
An effective marketing strategy is created by perfectly combining the powers of individual channels and imparting a consistent experience throughout those platforms. See how to combine the power of email marketing and social media to get more customers and boost your business growth. Guest post by Kevin George
Email marketing is the practice of sending marketing messages to prospective and current customers via email in order to sell, educate, or build loyalty. Learn how to make eCommerce email marketing drive more sales for your small business. Guest Post by Téa Liarokapi