Email Marketing

Email List Building: 6 Tips to Convert Visitors to Subscribers

Email List Building: 6 Tips to Convert Visitors to Subscribers

Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email Marketing Infographic, over 50% of marketers rate email marketing more effective than other marketing channels.

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Marketing Automation vs Email Marketing

Marketing Automation vs Email Marketing

Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

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The Value of Building an Email List

The Value of Building an Email List

I get my ideas for blog posts based on conversations I have with clients. I would never have thought to write about why it is important to grow your email list in this era of online marketing. I was amazed by how many small business owners still question why they need to build an email list.

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MailChimp – Email Marketing & List Management

Mailchimp Email Marketing & List Management

For the small business owner, it is always a pleasure to find useful tools that help you better market your business. It’s even more of a pleasure to find one that offers a robust free option. MailChimp is an email marketing and list management service that is simple to use and supports many powerful features. …

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