Email List Building: 6 Tips to Convert Visitors to Subscribers

Email List Building: 6 Tips to Convert Visitors to Subscribers

Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email Marketing Infographic, over 50% of marketers rate email marketing more effective than other marketing channels.

Continue Reading
Email Marketing vs. Marketing Automation

Marketing Automation vs Email Marketing

Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

Continue Reading

Lead Magnets: Compelling Offers to Attract Quality Leads

Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to “sign up” to receive their email updates?

Continue Reading

Email Marketing: Getting Permission is Just the Beginning

People understand the value of having an in-house email list, but many small businesses haven’t started building their list or planning their email marketing strategy. Remember that there are only two things a business owns in the online world – your website and your email list. All other instances of your brand – social media profiles or business listings – are rental space. At any time and for any reason, these can disappear.

Continue Reading
Email is still the most effective way to communicate online

The Value of Building an Email List

I get my ideas for blog posts based on conversations I have with clients. I would never have thought to write about why it is important to grow your email list in this era of online marketing. I was amazed by how many small business owners still question why they need to build an email list.

Continue Reading
Gmail Tabs on the Android mobile device

GMail Tabs – Email Marketers Don’t Panic!

Feathers seem to have been ruffled by the appearance of the new Gmail Tabs and the automatic filtering of messages bound for your inbox. Popular opinion seems to be that if you send an email newsletter, it will end up in the Promotions category (tab) and therefore, people won’t see it.

Continue Reading
Mailchimp Email Marketing & List Management

MailChimp – Email Marketing & List Management

For the small business owner, it is always a pleasure to find useful tools that help you better market your business. It’s even more of a pleasure to find one that offers a robust free option. MailChimp is an email marketing and list management service that is simple to use and supports many powerful features. […]

Continue Reading
Bad Email Marketing Practices

Bad Marketing Practices

This weekend, I was the subject of a spammy marketing practice. Now, call me naïve, but I always respond to people who email me for help – college students, people looking to start their own businesses and those with questions about marketing. I love to help people and legitimately spend time answering their questions. So […]

Continue Reading