Email Marketing

Email List Building: 6 Tips to Convert Visitors to Subscribers

Email List Building: 6 Tips to Convert Visitors to Subscribers

Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email Marketing Infographic, over 50% of marketers rate email marketing more effective than other marketing channels.

Read more

Marketing Automation vs Email Marketing

Marketing Automation vs Email Marketing

Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

Read more

The Value of Building an Email List

The Value of Building an Email List

I get my ideas for blog posts based on conversations I have with clients. I would never have thought to write about why it is important to grow your email list in this era of online marketing. I was amazed by how many small business owners still question why they need to build an email list.

Read more

GMail Tabs – Email Marketers Don’t Panic!

Gmail Tabs on the Android mobile device

Feathers seem to have been ruffled by the appearance of the new Gmail Tabs and the automatic filtering of messages bound for your inbox. Popular opinion seems to be that if you send an email newsletter, it will end up in the Promotions category (tab) and therefore, people won’t see it.

Read more

Item added to cart.
0 items - $0.00

Marketing Campaign Template

Download your marketing campaign templateSign up to get marketing tips direct to your inbox and get a FREE campaign action plan, editorial calendar and instructions on how to plan and execute a successful marketing campaign!

* required

90 Day Year

Email marketing via MailChimp