10 Tips To Create Impactful Holiday Email Marketing Campaigns
Every brand sends holiday email marketing campaigns to promote offers and drive conversions. Learn how to make yours stand out and have an impact. Guest post by Kevin George
Email Marketing
Top 5 Recommendations for Email Marketing Templates
You know the challenges if you’ve ever run an email marketing campaign for your brand. Getting engagement and responses can be difficult, and people don’t always reply with your call-to-action (CTA) tactics and other techniques. Guest post by Nicole McCray
Attractive Email Subject Lines for a 46% Open Rate
You may be weighing the success rate of your email marketing campaigns by metrics like open rates, clickthrough rate, unsubscribe rate, and bounce rate. But do you know the secret to increase the open rate of your emails? Guest post by Sid Wilson
Lead Magnets: Compelling Offers to Attract Quality Leads
Providing valuable lead magnets as part of your inbound marketing activities can maximize the number of targeted leads you get for your offer by providing an incentive for them to sign up. But how many sign up forms have you seen that simply ask you to “sign up” to receive their email updates?
Integrate Social Media and Email Marketing to Drive Business Growth
An effective marketing strategy is created by perfectly combining the powers of individual channels and imparting a consistent experience throughout those platforms. See how to combine the power of email marketing and social media to get more customers and boost your business growth. Guest post by Kevin George
eCommerce Email Marketing: How to Use It for Your Small Business
Email marketing is the practice of sending marketing messages to prospective and current customers via email in order to sell, educate, or build loyalty. Learn how to make eCommerce email marketing drive more sales for your small business. Guest Post by Téa Liarokapi
Marketing Automation vs Email Marketing
Email marketing and marketing automation are terms that are used somewhat interchangeably. This can be confusing for those small businesses trying to decide which solution they need. Both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.
Email Marketing: Getting Permission is Just the Beginning
There are only two things a business owns in the online world – your website and your email list. Now that you’ve started building your list, what will you do with it?
The Value of Building an Email List
I would never have thought to write about why it is important to grow your email list in this era of online marketing. I was amazed by how many small business owners still question why they need to build an email list.
Empowering Email Marketing With Artificial Intelligence (AI)
AI is expected to yield $14 trillion additional revenue and 38% increase in profitability by the year 2035. It has helped businesses enhance their customer experience by approaching them with relevant and data-driven insights. It’s high time small businesses start making the most of this AI revolution. – Guest post by Kevin George, Email Uplers
Email List Building: 6 Tips to Convert Visitors to Subscribers
Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email Marketing Infographic, over 50% of marketers rate email marketing more effective than other marketing channels.