Email Marketing

Marketing Automation vs Email Marketing

Marketing Automation vs Email Marketing

Updated: August 31, 2018 – Email marketing and marketing automation are terms that are used somewhat interchangeably, causing confusion for small businesses who are trying to decide which solution they need. This confusion stems from the fact that both solutions are based on using email as a primary way to communicate with your leads in the hope that some leads will convert into customers.

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Email List Building: 6 Tips to Convert Visitors to Subscribers

Email List Building: 6 Tips to Convert Visitors to Subscribers

Email list building is an important part of your inbound marketing effort. Even with all of the new marketing channels, the importance of building a quality list of interested subscribers is as strong as ever. In fact, according to Smart Insights State of Email Marketing Infographic, over 50% of marketers rate email marketing more effective than other marketing channels.

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Email Marketing: Getting Permission is Just the Beginning

Email Marketing: Getting Permission is Just the Beginning

People understand the value of having an in-house email list, but many small businesses haven’t started building their list or planning their email marketing strategy. Remember that there are only two things a business owns in the online world – your website and your email list. All other instances of your brand – social media profiles or business listings – are rental space. At any time and for any reason, these can disappear.

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