When was the last time you received an email that was simply a wall of text? It was probably years ago and did not leave a lasting impression! As an email marketer, you are always on a hunt to upscale your email marketing game and connect with your audience. In this endeavor, a powerful tool that can help you attain your marketing goals is to use compelling visual content in your email marketing.
What happens when you replace bland text with attention-grabbing images, graphics, and videos? Magic! That’s the power of visual content: adding them to email marketing is a game changer.
In this blog, we talk at length about how you can leverage visuals to spruce up your email marketing campaigns. Read on to find out!
Why include visual content in your email marketing
Besides communicating vital information, your emails also need to be engaging on the visual front, too. Equally vital as writing concise and impactful copy is using visuals that can elevate the presence of your email and take it to a whole new level.
An arresting visual language ensures that information dissemination from your emails to your readers happens rather seamlessly.
Tips to incorporate visuals into your emails
Narrate a story with moving visuals
Video content is becoming an increasingly popular medium to showcase your products or services. Moreover, they are a fun way to innovatively narrate your brand’s story to your subscribers. Additionally, visuals are more capable of creating an emotional connection with your subscribers rather than using only images.
Be it a conveying customer success story, a sneak peek into your office, a soon-to-be-launched product, or an emotional message that aligns with your brand, moving visuals are a powerful medium to communicate with your audience.
Use eye-catching colors
Colors are essential in visual marketing, as they can evoke emotions and help your brand stand out from your competition. While choosing colors for your visuals, consider your brand’s personality and the emotions you want to convey to your subscribers.
You can use bright colors to make your visuals stand out compared to cooler colors, but be careful not to overdo it. Your email should not have a cluttered or overwhelming design that will not be aesthetically pleasing for your subscribers.
Notice how this clothing brand has struck a beautiful balance between colors. They highlighted the background with vibrant red to instill excitement amongst the readers and chose white to put everything together.
Use high-quality images to showcase products
Another essential tip while integrating visuals into your email marketing campaigns is always to leverage high-quality images, especially while displaying your products. Be it images, videos, or even animations, well-polished visuals give a professional touch to your emails.
Not just that, high-quality visuals help you effectively communicate with your recipients. If you are wondering how to create high-quality emails, you can always invest in software currently being used by industry professionals. You will find plenty of options on the Internet. Moreover, consider hiring a graphic designer to create high-quality visuals.
Include powerful visuals in the welcome message
‘First impression is the last impression’. Growing up, you must surely have heard of this at some point.
This is what makes welcome emails so significant. When a subscriber signs up, the welcome email they receive must be engaging and aesthetically pleasing at the same time. It must reflect your brand with striking visuals that will make the recipient look forward to receiving more content from your brand.
Look at a welcome message sent by this brand to one of its new subscribers. Notice how the brand has focused on displaying maximum products to its subscribers to create a stellar first impression.
Leverage infographics to convey your information
Infographics are a great way to convey complex information in a visually appealing way. For example, if you wish to showcase statistics, compare different products, or even explain a process, you can easily do so using infographics.
A quick tip would be to ensure the infographics are simple and easy to understand and that they are well-optimized for mobile devices.
Consider using augmented reality
Augmented reality is an emerging technology that can help you convert your email from a good to a great one. Since AR allows you to overlay digital images into the real world, you can leverage it to showcase your products or services and create an interactive experience for your audience.
Wondering what kind of AR experiences you can include in your email marketing campaigns? Well, you have plenty of options at your disposal! Use face filters, product visualization, location immersion, for starters. In email marketing, you need to think differently to stand out, and using technologies like AR can help you achieve that seamlessly.
Here’s how Gantri introduced its shoppers to the feature of shopping with AR.
Be consistent while curating your emails
Including visuals in your email marketing campaigns is an extension of your brand. Hence, keeping it consistent with your brand’s identity is crucial. Whatever colors, fonts, and images you are planning on using, first make sure that they align with your brand.
This will help you maintain consistency, and consistency will enhance your brand recognition, earning you greater customer trust and loyalty in the process.
Bonus – Test & Monitor your analytics
You can’t take a one-size-fits-all approach while incorporating visuals in your emails. Hence, it is essential to test different visual elements and strategies to see what works best for your subscribers. Use A/B/n testing to compare different subject lines, images, CTA’s, and other elements in your email.
Routinely track critical parameters such as open rates, click-through rates, and conversions to effect periodic improvements to your strategy, as and when the need for the same arises.
Over To You
Visuals in email marketing are indispensable, empowering you to effectively communicate with your subscribers and stand out in today’s competitive digital landscape. By incorporating eye-catching visuals, you can easily create compelling and engaging email campaigns that drive more conversions and foster long-term customer loyalty.
As technology evolves and customer preferences shift, you must stay up-to-date with the latest visual email marketing trends and developments to uphold your competitive edge and ascend higher echelons of success.
About the author
Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.