Just starting your e-commerce business, crossing your fingers, and hoping for the best is not enough. Marketing is an essential part of attracting more leads and expanding your business. Indeed, putting together an e-commerce marketing strategy is not easy, especially if you are new to the industry. Therefore, we decided to share eight excellent e-commerce marketing techniques and tips that you can use to grow your customer base.
Encourage related sales
One of the important e-commerce marketing tips is to ensure your website incorporates upsells. What’s an upsell? Have you ever bought a set of cosmetics, and not just the suitable shower gel, because the offer was too tempting to refuse? Indeed, you get a “free” moisturizer and eye mask. In your online store, you can offer related options at the checkout stage. An electronics store may provide an opportunity to upgrade the selected product to a better and cheaper one or add a warranty. The client gets a small discount as a reward for spending more money, and you get additional income – that is, e-commerce marketing.
A person planning to use e-commerce marketing should think carefully about the most popular form of content today – video. A good e-commerce video content marketing plan will help your business succeed on YouTube and build brand awareness. Why not take advantage of the immense power of YouTube and record the answers to your customers’ frequently asked questions? Thoughtful video content can bring you highly relevant traffic at a lower cost than search engines or social media ad campaigns. You can also show your customers what is going on behind the scenes of your e-commerce business. Alternatively, do it in a fun way and engage customers in your content.
Use mobile technology
More than half of Internet users use mobile devices. Google search results are ranked based on how user-friendly your mobile site or online store is. So optimizing your e-commerce store for mobile should be a top priority for all e-commerce companies. If visitors have to zoom in or out, work with tiny text or massive images, they will leave your site and are unlikely to place an order. It is just an unpleasant shopping experience.
If you are adept at forecasting trends, you can win by having the latest products as soon as they appear. Looking at the market and its trends can be especially helpful when the market itself is not very large, and you have a deep understanding of it. This requires the use of residential proxies for market research. If, for example, you have an online shoe store, you can notice which models are starting to gain popularity in queries and possibly in glossy magazines. Seasonality and holiday seasons can also affect larger markets and allow you to experiment with new marketing tactics.
Set up a loyalty program
Another of our favorite e-commerce marketing tips is building a customer loyalty program and rewarding those who regularly shop at your online store. You can charge a small membership fee and run exclusive loyalty campaigns and offers targeted at loyal customers. On the other hand, you can register everyone who has ever made a purchase and give them a gift card for each set number of purchases. These are just a few examples of how e-commerce marketing can grow with loyalty programs.
Blogging is a reliable way to share your thoughts. Let’s say you run an online sports store. You can blog about everything from the latest workout trends to the best meal plans. You may even be able to interview other experts in the field or focus on providing detailed reviews or guides on how to use a particular product. When you blog, you share your expertise with your customer. As part of a solid content marketing strategy, offering valuable content with no strings attached is a great way to build trust with your audience.
Use your Facebook feed
Various e-commerce marketing strategies can be implemented on Facebook. This is a billion-dollar industry, so you can organically increase your follower count by posting regularly. There are many types of posts you can make: static, carousel, polls, etc. However, it would help if you consider it time-consuming because you need to publish exciting and fresh content regularly. You can also run paid ad campaigns or integrate your e-commerce store with Facebook. An integrated store can display Facebook listings, bring people directly to your store, and make shopping effortlessly possible.
Interact with your customer base
You can keep in touch with your customers if you set up a live chat feature on your website. Answer their questions, chat or help with the size. Let them know that you are always there and ready to answer any questions. Resolve issues such as delivery nuances or faulty products that may arise if you ignore them. While it is convenient to have a written FAQ for the most common queries, nothing beats the face-to-face communication offered by live chats. Ask for the customer’s email address at the start of the conversation so you and the customer can save a recording of the conversation.
An e-commerce marketing strategy can be applied in many different ways and for many
budgets. Monitoring your online store and looking for ways to optimize the user experience
are keys to your brand’s success. A mix of e-commerce marketing on website pages and
emails, social media posts, or blog posts can have an incredible impact on your overall sales.
About the author
Laurie Green is an independent digital marketing specialist who performs market research, strategizes with other marketing professionals and creates content to aid in the success of marketing campaigns. She determines what content will reach customers and creates digital marketing content that helps attract the right audience for a business.