About Debra Murphy, Masterful Marketing®

My Mission: To Help Small Businesses Navigate the Complex Maze of Online Marketing

As a small business marketing coach, mentor and consultant, I am passionate about helping business owners take control of a critical business asset – their online digital footprint. A professional online presence is required to increase visibility and generate inbound leads. My goal is to:

  • Provide expert guidance and support
  • Help you learn what you need to do to market your business
  • Assist you in creating a powerful web presence

Although I have many years of experience across all traditional marketing channels, I specialize in inbound marketing, a combination of search, social media and content marketing. Inbound marketing creates a larger digital footprint for your business that increases your online visibility and generates more quality inbound leads. We help you:

  • Select the right marketing strategies
  • Increase your online visibility
  • Attract more qualified leads that will convert into paying clients and customers.

My Story

Listen to the interview hosted by Digital Web Solutions for more on my why.

In 2002, I started Vista Consulting, a successful marketing agency working with high technology companies and service-based businesses. I discovered my true passion in 2007 when I rebranded as Masterful Marketing®, a marketing coaching, consulting and small business marketing agency. The new brand targets small business owners, including independent professionals and entrepreneurs, to take control of their marketing and get better results.

The force behind Masterful Marketing® was seeing the difficulty many small business owners had with marketing. They wanted my help but were unable to justify the cost of a consultant.

Many times I had been approached by small business owners who would ask me if I could help them. I knew that my consulting business model did not cater to their needs or their budget. In addition, small business owners need a marketing system to help them stay focused and on track. So through my desire to help business owners build their businesses around their passions came Masterful Marketing®.

Masterful Marketing™ has fulfilled my dream of helping many small businesses navigate the complex maze of online marketing. And now, as an authorized partner of the 90 Day Year® High Performance System, Masterful Marketing™ has incorporated this powerful system into its signature service – the 3 Phase Masterful Marketing® Online Marketing Game Plan.


Honored to be included in Cloudway’s 2023’s Most Influential Digital Agency Coaches, a list of 70+ digital agency coaches that can can help you reach your goals.

Masterful Marketing™ has recently been recognized by:

I’m honored to be included in these prestigious lists.

Why Us?

The freedom you gain by having your own business and being an entrepreneur is worth all the time, money and effort it takes to start and succeed as a small business owner. Nothing is more liberating than having control of your livelihood, income and destiny in life. I want to share what I’ve learned with others so they can be fulfilled and enjoy a lifestyle that works for them.

In my many years of working with small business owners, I have had to help them get out of difficult situations due to other agencies trying to hold them hostage. When you work with us, you will always be in control of your online assets, including your domain name, Google accounts, email accounts and social media profiles. Plus we remain completely objective when recommending solutions.

There are many more benefits to working with us, but when we say we are your trusted partner, we are truly a partner that you can trust.

In the News

Occasionally I get quoted in various publications. I’m always flattered when I’m called out of the blue because a writer finds my website. Here are a couple of the most recent articles in which I was quoted.

You may also find some of my blog posts featured in Better Business Focus magazine. The most recent include:

Other Ventures

  • Triton Business Advisors is a management consulting firm comprised of a multidisciplinary and experienced group of business owners. We use our experience to provide in-depth and comprehensive advisory services to other business owners. Our mission is to serve owners of small to medium sized businesses with advice and guidance on how to overcome the obstacles and challenges facing small businesses, explore opportunities for growth and achieve their business goals.
  • Kwon’s Martial Arts Center is a family friendly martial arts center that focuses on a person’s total well-being. As a minority partner, we design our programs for children, teens and adults to promote discipline, self-control and respect, instill confidence and strengthen the body, mind and spirit.


  • Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors” featuring business giants Brian Tracy, Robert G. Allen, Bob Proctor and Mark Victor Hansen (Chicken Soup for The Soul) and endorsed by Dr. Stephen Covey and Ken Blanchard.
  • “Creating a Simplified, Integrated Practice Marketing Plan” for “The Business of Healthcare” three volume set edited by Kenneth H. Cohn, M.D. and Douglas E. Hough, PH.D.


  • Business Network International (BNI). I’ve been a member since 2002, been awarded notable networker and serve on the leadership team.
  • Marlborough Country Club. I’m been a member since 1982. I served on the Board of Directors from 2003 – 2015. After a short break, I returned to the board of directors in 2024.


Besides loving what I do for a living, I also have several other passions that command some of my attention. Balancing it all is what makes life fun and rewarding.

Masterful Marketing Sponsoring Charity Golf Tournaments
Masterful Marketing® sponsored two charity tournaments in 2022:
Breast Cancer Research Foundation and the Buddy Cruise for Autism.
  • Golf. I play as much as I can when the weather gets warm. Marlborough Country Club has been my home course for 42 years. I have won the club championship 8 times and am also a member of the Massachusetts Golf Association (MGA). And I finally got my first hole-in-one on July 2, 2022 and an eagle on Hole #2 par 5 on November 5, 2022!
  • Fitness. I enjoy looking, feeling and acting younger than my years. Maintaining a fitness regimen helps me keep up with all the activities I get involved in. With my recent hip replacement, I’ve had to curtail my high impact activities. Now my usual workout includes power walking, strength training and I walk the golf course when I play.
  • Socializing. To counter all that healthy living, I regularly enjoy good friends, good wine and great food.
  • U2, Bon Jovi, Maroon 5 and Coldplay music and concerts. I’ve discovered U2Start.com and have a huge collection of U2 concert recordings.
  • Technology. I call myself the closet geek. My background is in computer science and I love to play with gadgets. Developing WordPress web sites for my clients is a great way for me to lose track of time.
  • Critters. I love all animals and currently have a cat family that keeps me company while I work from my home office.
  • Kevin. Last but certainly not least, I have the best friendship with my husband of 30+ years. We understand each other and complement each others’ strengths.

About Debra

Debra Murphy - Marketing Coach & Trusted Marketing Advisor

Your trusted marketing partner passionate about your success. Let me help you build a strong digital footprint and use it to increase visibility and generate inbound leads. 

90 Day Year®

Peak Performance System
90 Day Year Certified Partner

90 Day Year® Peak Performance System helps you achieve inevitable outcomes in your business with more speed, focus and efficiency than ever before.

This system helps me grow my business and stay on track. As a 90 Day Year® Certified Partner, I use this system to help you get better results. Learn more »

Podcast Appearance

Learn how digital marketing assists business succession planning by increasing visibility, brand awareness and attracting potential buyers.

Presentations & Workshops

Looking for an engaging speaker for your organization, event or business? Book me to provide a presentation or workshop on various marketing topics including:

Getting Found in a Crowded Market: Creating a Successful Inbound Marketing Plan

90 Day Year® Peak Performance System – Get more done in 90 days than most do in one year

Learn About My Presentations

Marketing Plan eBook

Sign up to get marketing tips direct to your inbox and get your FREE Masterful Marketing® Create Your Small Business Marketing Plan eBook!

* required

Your privacy is very important. We never rent your contact information. Please review our Privacy Notice.

Client Testimonials

Before I met Debra, I hired another firm to design and optimize my website.  SIX months later, I had a total of ZERO contacts!  I knew I needed help, and I knew I needed a small-business marketing expert. That’s when Debra stepped in. Not only did she help me optimize the flow, content, and functionality of my… “Scott Santarelli”

Scott G. Santarelli, Ph.D.
FERS Disability Expert

Recent Posts

Website Design Tips to Improve User Experience
Amazon Advertising Guide for B2B E-Commerce
Importance of Mobile First Design
Website Audit Checklist: Improve Visibility and Lead Generation
The Vital Role of Technical SEO for Small Business Websites