With so much content being published daily, you need to take a strategic approach when it comes to creating content for your business. If you have not created an effective content strategy, you may just be wasting your time.
The simple definition, although not quite accurate, is that bounce rate is a single page visit to your website. According to Google, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server.
If you have created your content marketing strategy, you should know who you are targeting, with what content, on which channel and the timing of how often and when. Now you need to generate a regular stream of quality and relevant information across all of your content channels
Many small businesses have content on their website that needs a bit of refreshing (including mine!). If your content was written more than a year ago, it may be time to schedule a content audit before you plan your content marketing activities.
Small business owners really don’t need one more thing to think about when it comes to online marketing. To add anything else to our already overflowing plates will make us ineffective. But small businesses, regardless of their industry, should add a blog as the central component of their content marketing activities because creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.
A consistent flow of quality content is critical to implementing a successful inbound marketing strategy that will support your brand and attract your ideal client. But what content do you need and how will you create that content on a regular basis in order to remain visible to your ideal clients?
What is cornerstone content and how can it help your business stand out? Get 8 steps on how to create cornerstone content for your business.
Once you have your small business content strategy in place, it’s time to begin writing that compelling web content to attract attention and develop your expert reputation. One of the best places to start is with a blog of targeted, educational information that speaks to your target audience.
Implementing mobile content marketing can help you increase your conversions of visitors to leads. Consider the following activities to ensure mobile users can easily find and consume your content that builds trust in your brand.
It’s no surprise that customers and visitors to your website have questions about your business, product or service that need to be answered. And we try to answer those questions through our blog posts and page content. But often the visitor needs a simpler way to find the answer they are looking for.