I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract me from the topic of interest. The sad truth is that these grammar mistakes are found in the material of some of the top content marketing authors.
Adding evergreen content to your content marketing strategy has many benefits. Where creating content regularly can be hard to sustain for small businesses with fewer marketing resources, investing in evergreen content may be a better option.
Content marketing is the foundation for a successful inbound strategy and has many benefits for the business that executes it well. But content marketing also comes with challenges for small businesses.
Learn about the importance of using explainer videos for better engagement rates and increased sales leads, which eventually results in higher ROI (Return On Investment). Guest post by Andre Oentoro, founder of Breadnbeyond.
Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. Guest post by Andre Oentoro, founder of Breadnbeyond.
A consistent flow of quality content is critical to implementing a successful inbound marketing strategy that will support your brand and attract your ideal client. But what content do you need and how will you create that content on a regular basis in order to remain visible to your ideal clients?
Content has become a big part of every small business marketing plan. Most online marketing strategies rely on content because without content there is nothing to optimize for search or share for visibility. We provide 10 useful tips to help you get started with content marketing.
The simple definition, although not quite accurate, is that bounce rate is a single page visit to your website. According to Google, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server.