Content has become a big part of every small business marketing plan. Most online marketing strategies rely on content because without content there is nothing to optimize for search or share for visibility. We provide 10 useful tips to help you get started with content marketing.
Content marketing is the foundation for a successful inbound strategy and has many benefits for the business that executes it well. But content marketing also comes with challenges for small businesses.
All construction must begin with a solid foundation otherwise you risk building a structure that requires constant maintenance and repair. Effective content marketing is no different. Your content strategy must be architected and built as carefully and with as much care as the foundation of a building.
With so much content being published daily, you need to take a strategic approach when it comes to creating content for your business. If you have not created an effective content strategy, you may just be wasting your time.
The simple definition, although not quite accurate, is that bounce rate is a single page visit to your website. According to Google, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server.
If you have created your content marketing strategy, you should know who you are targeting, with what content, on which channel and the timing of how often and when. Now you need to generate a regular stream of quality and relevant information across all of your content channels
Many small businesses have content on their website that needs a bit of refreshing (including mine!). If your content was written more than a year ago, it may be time to schedule a content audit before you plan your content marketing activities.
Small business owners really don’t need one more thing to think about when it comes to online marketing. To add anything else to our already overflowing plates will make us ineffective. But small businesses, regardless of their industry, should add a blog as the central component of their content marketing activities because creating relevant content for your target audience and optimizing it for search engine visibility is too important to ignore.
A consistent flow of quality content is critical to implementing a successful inbound marketing strategy that will support your brand and attract your ideal client. But what content do you need and how will you create that content on a regular basis in order to remain visible to your ideal clients?
What is cornerstone content and how can it help your business stand out? Get 8 steps on how to create cornerstone content for your business.
Once you have your small business content strategy in place, it’s time to begin writing that compelling web content to attract attention and develop your expert reputation. One of the best places to start is with a blog of targeted, educational information that speaks to your target audience.